Video marketing is using videos to promote and market your product or service. Promoting video content on YouTube is very common nowadays. You can post videos about customer testimonials, live events, how-to videos, explainer videos, training videos, viral videos, and much more. Apart from all, business-related things also present here.

Combined visual & audio information is compelling. Retention rates for both seen & heard are as high as 80%, while for seen information, it is 20% & 10% for hearing information. The human connection that builds through video is more influential than reading facts in the text. Video directly appeals to the emotional center of a person’s brain through music.

The objective of video marketing can be brand awareness, generating leads & conversions, increase viewer engagement -

Brand awareness:

Make interesting sharable content for a target audience.
Get across a strong emotion, be it inspiration, joy, or humor.
Try to add elements of a brand without giving much information.

For reference, you can refer to a YouTube channel’ taste of translation’.

Lead generation & Conversions: To increase the number of leads & conversion rate, give a more specific type of content to the viewer than general information you share in brand awareness. Target those people who are thinking about converting. Refer to a YouTube video, ‘what is padmapper?’ and learn how they demonstrated something to understand it better. It will help you in lead generating & conversions.

Viewer Engagement:

Grab your audience’s attention quickly and compels them to keep watching your video till the end.
Make them feel your video was worthy of watching, useful, and engage emotionally.
Explain things clear & straight to the point.
Show content, which is exciting and easy to digest.

This type of content has the potential to increase viewer engagement. For how to enhance viewer engagement, refer to a YouTube video, ‘BUYRAL professional clicks’.

There is a brand called ‘Blendtec’, whose video on YouTube leads many audiences. They show how their mixer can blend anything. They asked suggestion from people what you want to blend and demonstrated that. This is an excellent example of marketing.

Advantages of video:

It improves search engine visibility
YouTube is the number two search engine in the world
Video is the most engaging medium present on online
It will help you increase your conversions
You can put links from your website in the description of the video
Video helps you reach and engage a different audience
The ROI of the video is unbeatable
If your product is demonstrable, video is the best way to go
It creates trust in consumers

Video marketing stats says that every 60 seconds, 72 hours of video are uploaded to YouTube. 70% of consumers accepted that they shared a brand’s video. The conversion rate of 72% of businesses has improved, and 52 % of consumers say that watching product videos feel confident in online purchase decisions. 95% of a message via video is user engaging than 10% when reading it in text.

Note that exciting and unique content helps more in video marketing. Now you have understood the importance & popularity of video marketing, start using it for your brand!

FAQs

When it comes to assisting potential consumers in learning more about a product, video footage is a great tool. According to WYZOwl, 94% of marketers believe that video content has aided in improving consumer understanding of a product or service.

Because businesses have realised that the "Place," or the ideal channel to distribute their product or service, is online, digital marketing has grown in popularity. Every year, the amount spent on digital advertising increases.

It appeals to consumers because it is simple to understand, interesting, and engaging, and it appeals to marketers because it may provide a potentially large return on investment (ROI) through a variety of channels. Anyone with an internet connection may both watch and generate video.

When compared to written material, video content provides for a far more personal connection. Increase revenue and generate long-term consumers by establishing a more personal, emotional connection with your audience. Furthermore, 83 percent of video viewers favour a casual, talkative tone in marketing videos, so it's a win-win situation for your company.

Video marketing is a method devised by marketing departments to create, curate, and use videos to promote their products or services to their target audience. The goal is to keep audience members engaged with the company in a straightforward and digestible manner.