Course Content

Course Content

Who is Using Social Media

Social Media In Digital Marketing

As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, and LinkedIn). But there’s much more to social media than sharing ideas, thoughts, and information. You can create a page, and you can be an ad manager! By doing customer segmentation, you can increase your reach. You can market your services on a location level. 

Social media is where people discuss common issues, world events, day-to-to life, share photos & video, communicate with each other. So approaching directly to them with your product may sound rude. So plan strategically, and then reach them. Let’s see some platforms of SM.

TwitterOn Twitter, every second, on avg, around 6k tweets are twitted! Twitter has 23.2 million monthly active users in India. If you consider user engagement, Twitter is at 2nd place after FB. Twitter shows your twit/msg directly to your follower timeline. This can help you in promoting your business. 

Facebook: shockingly, 71% of internet users have a Facebook account. Facebook provides customization to your page. You can run ad campaigns here. You can use Facebook for acquiring fans for business page, branding and a lot more. As Facebook has the largest group of users, its paid ads get the most ROI. Active SM & organic user base have lower the cost of promoting.

LinkedIn: in comparison to the above two platforms, it has fewer users. Only 22% of internet user acquire LinkedIn. But you will get every kind of audience here. Here, professional & business persons present actively. The age group of this community varies from 30-64. You can promote your products here, too.

Understand your audience tech skills and choose the social media channel. According to your business, target audience and always grab the opportunity to sale.


Social media is a popular platform for people to interact and share their thoughts on a given topic. In the past, it has been used by celebrities and influencers to promote their content, but in recent times we have seen social media platforms being used by regular people as well. These platforms give us an insight into the lives of our friends, family and significant others. They also provide opportunities for people with similar interests to connect with each other. Social media is a type of digital communication tool through which individuals create and share information with other people. The main users of social media are young adults.

The number of social media users is growing every year. In 2021, the size of the social media sphere is going to surpass that of the internet, and we can expect a lot more people to be using it. The consumers will increasingly use social media in a more personal capacity. They will increasingly take advice from their peers in order to make decisions about their own life and career choices. In addition, brands are likely to be much more active on social media because they recognize its importance in connecting with target audiences where they spend time these days- on their phones.

Social media is a great platform to reach out to the younger generation. However, it's not just for kids. There are many adults who use social media as well. The study revealed that the youngest group that uses social media the most would be those aged 18-24 years old which comprises about 50% of this percentage. This means that about half of all people who use social media are under 25 years old in 2021.

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