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How to Set up Facebook Business Account?

Understanding Facebook Algorithm for Content Marketing

Till now we have seen that how Facebook is number one platform for Business to Customer marketing. In this video we are going to see & understand the Facebook algorithm in order to grow our Facebook page organically.

Facebook is one of the biggest Content rich platform on which Images, Videos, & GIF files are in very large numbers.

Algorithm of Facebook :
- Whenever we post a new Content on our Facebook page, the Facebook platform shows that content to 1% or 5% of our audience first, and if that audience is interacting and engaging in a proper way then only that content is further distributed to other remaining audience & hence sometimes get viral.
- We should always create multiple contents and proper content in order to engage with our audience. If our Content is good and engaging then only it will reflect in our audiences feed otherwise there are many ongoing contents which are better than ours.

The three important parameters of Facebook Engagements are :
- Like (user will click on like button if if he/she enjoyed the content provided)
- Comment (commenting helps FB algorithm to understand the content better & hence rank higher)
- Share (allows users to connect with other people in order to show the shared content)

A product or service is ready to sale only if first the concept of the product is sold & understood by the customers. That's why we use Facebook Funnel approach for Business management.

First thing which we should always remember while creating content on Facebook with Marketing purpose is that we will never directly ask our audience to buy the product. We will first develop a trustworthy relationship with our audience & then after only we'll recommend our products or services. This will not only help us generate sale but also our audience will be loyal to us & engage with us more than before. That's why building relationship in Social Media Marketing is very crucial.

Digital Marketing Sales Funnel :
- Awareness : Utilise platforms like Facebook, YouTube, Blogs, and Google to reach out to your targeted audience with interesting content to attract cold leads.
- Interest : If audience is interested in our product or services we can provide them with a free PDF or ebook or tutorial which can help to solve their problem or answer their queries.
- Desire : By giving us their credentials like email they have shown interest in our brand.
- Action : This is the time to close the deal and have audience purchase our product with full trust.


If you are not on Facebook, you can create a business page by installing the free app onto your phone. If you are using Android, download the app from Google Play. For iPhone users, go to the App Store and search for Facebook Page Manager. You can then set up your page with a personal account with an email address that is not associated with any social media profile.

If you just want a presence on Facebook, a business account is free. You can create a public profile and post updates, pages and groups for free. But if you want to use some of the other features on Facebook, such as Pages Manager or Ads Manager, then you need to have a business account.

Facebook business pages are used by businesses to promote their products, services, and content to an audience. Facebook business accounts are for individual users that want to access their Facebook page through a personal account. Public figures, businesses, and professionals use Facebook Pages to establish authority within their industry or group. This is done by posting content related to the specific industry or group's interests.

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