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Effective web copy means to deliver your content in very short words rather than creating the story. So let’s see how to make it and the importance of it.
Web copy is the text that guides people through a website. It can be information regarding your products & services. Effective web copy is used to explain things in a meaningful way.
You can see web copy in sponsored posts, Facebook ads, email newsletters, and so many places. In web copy, you have to write meaningful information, not just content. Understand the audience and use the right words. Give attractive headings, bullets etc.; it will help in improving SEO. In the video, example are shown for copywriting.
Brainstorm on this by asking who will read this, what will attract user, what should I add-on, etc. If you are not confident about writing, hire a professional. They can work for a slogan, ads ideas, entire website contents and landing page contents.
Effective web copy helps to hold a customer and make them perform certain operations. So take the proper time and build copywriting content for your website.
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