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Course Content

What is Facebook Marketing?

What is Facebook Marketing?

In this video we are going to learn that how can we use Facebook as a Marketing platform & do Facebook Marketing. We will further see that how we can grow our own business or our clients business using different marketing techniques.

Why Facebook ?
- Currently world's population is 7.8 Billion, out if which only facebook has 2.8 Billion of users database. So, as it is one of the largest cyber country, it is very beneficial for marketing.
- #1 B2C Social Media Marketing platform.
- Facebook has its own unique algorithm which captures every action of the user on the basis of their interests.
- Facebook consists of 2498 Million active users. Whatsapp is also now a part of Facebook's ecosystem with 2000 Million active users. Messenger & Instagram are also owned by Facebook now with 1300 & 1000 Million active users respectively.
- 62% Internet users use Facebook
- 80 Million+ Business Pages
- 65% users are under 35 years
- 96% users use Facebook on Mobile
- Average user spend 60 Min on facebook
- 86% Digital Marketers use Facebook
- Facebook is very Budget Friendly for our business growth, and we can add our advertisements there at very cheap affordable rate. If we don't want to spend money & run our Ads, then also we have free access to create a business page of our phone and post content.
- Facebook is one of the best platform for Startups as it is #1 B2C platforms.

Now let us make one Fan page & understand the methodology.
- Firstly we will login to our Facebook profile & click on Create New Page option.
- After that we will add Page information like Page name, Multiple categories, & Description. (Side by side we will be shown the desktop/mobile preview of our page)
- After that we'll save that Information & then after add Profile picture & Cover photo for our page. We can use Canva tool for designing pictures.
- After this we will add details in About Us section. Details like category, website, & email address can be added here.

Now as we have created our Page, we will now see that what are the next steps which we should take for growing our page and reaching out wider audience.
- Firstly we will Like our Facebook page on our own & ask some of our known people/clients to Like it. Growing FB page means getting more Likes on that page.
- Now we will go to 'Share' option & share the page to our Friends/Community etc... Also we can use 'Invite Friends' option option in order to share the page.
- We can also share the URL of our page to other joined Facebook pages of ours. This will help us to reach wider audience and hence increase the chance of growing our page.

Now we will edit our Action button located nearby the profile photo. We can edit any action which we want our visitors to take like, Follow, View Gift card, Start Order, Book Now, Get Quote, Call Now, Contact Us, Send Message & etc...


7 stages to a successful Facebook marketing campaign:

  • Set Facebook objectives.
  • Know who you're talking to on Facebook.
  • Engage your audience in a proactive manner.
  • Plan out your Facebook posts ahead of time.
  • Make a decision about your Facebook ad approach.
  • Encourage employees to speak up for themselves.
  • Keep track of your progress and analyse your findings.

  • Set up your Facebook business.
  • Begin sharing high-quality information with others.
  • Begin utilising Facebook advertisements.
  • Increase the reach of your Facebook postings.
  • Become more knowledgeable about Facebook marketing.

Facebook's parent company, (FB), makes most of its money by selling advertising space on its many social media platforms. Websites and mobile applications are among the platforms that allow people to connect and communicate with family and friends.

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