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how to set up an Ad that generates Leads and Conversions in Digital marketing

How to Set up an Ad that generates Lead & Conversions

Now in this video we are going to understand that what is Facebook Pixel by discussing some below mentioned points :
- It's a tracking code that gets installed on all pages of the website
- Don't need to manage different code for conversion & Analytics
- Even if you do not run ads, you can still use Facebook pixel code
- You can get better conversion from pixel code from website traffic by creating custom audience
- Using Facebook Pixel you can create a lookalike audience & custom conversions
- Lookalike audience will perform better if Facebook pixel has served 1000 times (Never make Lookalike audience on the basis of small viewers, try to atleast reach 1000 people and then take the step)

The below mentioned points will help us in understanding Custom Conversions in better way :
- Custom Conversions are based on FB Pixel, without Pixel you can not create custom conversion
- Custom conversion are important for conversion optimized ads
- Custom conversion tracks users action beyond the click and what happens on landing page

One of the most important part in Facebook ads is there Ad copies. So we will see in different points that what are those things which can make High Converting Ad Copies :
- After getting the target audience right, the most Important thing with Facebook Ads is getting the right ad copy
- Many people create Ads as looks like ads, which make them as Facebook post
- Make Facebook Ads as facebook posts
- Write short sentences and talk directly. Goal is to get user attention
- The best performing ads are the one that create value

What are Facebook Ad Image ? Let's understand them by seeing the below mentioned points :
- Facebook is a visual media, a good ads give you more CTR
- You can run multiple image ad and test the performance
- Multiple ads in same ad set, Facebook will run most performing ad
- When you run FB ads, you can run same ad on Instagram. So while choosing the image, make sure you pick the right size
- You can use the stock image from FB library of stock images.
- Otherwise, you can also make custom images too.

Landing pages are one of the most important factor which we should always keep in mind, because that is the only thing where an user mostly interacts, or where sometimes an user provide us certain information. So following points are the things which we should always keep in mind while Creating landing pages that Convert :
- Do not run ads on home page of website or eCommerce store
- Never run the conversion ads to home page, conversion will be low
- Best kind of landing pages are lead Gen pages or Sales pages
- For brand new ads always use LeadGen pages so that you can capture name, email etc...
- For Audience in your email list, use the conversion campaign and run sales ads

So hence, Facebook ads are very effective and it can boom any Business in very short period of time. Facebook Business Manager provides varieties of ads option which can help us in every different aspect of our business. We can run our Ads for every different kind of audience like Parents of new born babies, Newly wedded couple, recently graduated students etc...


Generating leads for a company is a process that does not happen overnight. There are many ways to generate leads, but the online market is the best way to go about it. It’s also a quick and efficient way of generating leads as well as driving traffic to a website. There are different tools available on the internet which generate targeted leads and this article will help you understand how they work, what they do and how you can use them for your business. The best lead generation strategies have a diverse mix of channels. No single strategy can provide great results without being complemented with other strategies. Some of the most popular lead generation strategies in digital marketing are email marketing, SEO, content marketing, and social media. These all require skill and expertise to be used effectively. So it's not just about using them as part of a broader strategy but also making sure that you have the right skillset to match those channels well.

A lead generation ad or marketing funnel ad is a type of advertising that is designed to generate leads for advertisers. These ads are typically found on the web and social media platforms. A lead generation ad generally appears in a feed of posts and ads, and it prompts the viewer to enter their contact information in order to get more information about the product or service being advertised. Some of the most common types of lead generation ads include: -Display Ads: These are banner ads that appear at the top, bottom, or sides of webpages. -Sponsored Tweets: These are paid tweets that appear on Twitter's homepage and timeline pages. -Rich Media Ads: These are advertisements with some kind of interactive content such as games, videos, quizzes, etc.

Lead generation is a key component of digital advertising and marketing strategies. It typically involves the acquisition of company leads from a variety of sources, including advertising, social media, content marketing efforts and direct marketing campaigns. Lead generation is often considered an investment with a long-term ROI. It's an ongoing process that takes time to generate results. The amount of time it takes for leads to convert into customers depends on a variety of factors, including the quality and relevance of the lead data.

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