Digital Marketing Course > Google tag Manager

How to install Google Tag Manager

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Overview

How To Install Google Tag Manager?

Google provides this tool. Tag Manager gives you the ability to add and update your tags for conversion tracking, site analytics, remarketing, and more.

Google tag manager is a free tool that makes it easy for marketers to add and update website tags with just a few clicks and without needing to edit your website code. Google tag manager (GTM) consists of three main parts:

Tag: A snippet of code (usually JavaScript) added to a page.

Triggers: It defines when & where tags are executed.

Variables: Variables use to receive or store information to be used by tags & triggers.

Before GTM, the JavaScript on the website or mobile app had to be hardcoded. This means, to make even the slightest changes, a developer team was required. But now, GTM gives a friendly user interface that walks through creating tags step-by-step. To start, you can add the custom generated tracking code, also called container tag, to your website or mobile app. With the appropriate user permissions, GTM allows anyone to add, change and debug tags for a website. 

GTM & google analytics are entirely separate tools. They are not fully dependent on each other, but as they say, ‘Google loves Google’. Therefore, it should not be surprising that they work very well together. Let’s see what GTM does. 

For example, suppose you need to track resource downloads on your websites like pdf, docx, or anything else. In tracking, it’s essential to know two things: how many people downloaded the file and what page the user was on when it was downloaded. For this case, GTM allows you to easily set up a Click trigger & use google analytics to see what & where resources are being downloaded without needing to add any additional code to the site. 

GTM is special because:

  • It is free
  • It allows you to do all things by your self
  • It offers cool features with google analytics
  • It can easily track more things

Let’s see how to set up a GTM:

Go to google tag manager online. After entering account details for login, you will see an option to create an account. After that, we will see how to integrate our website & blogs with GTM.

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Click Workspace in Google Tag Manager. Locate your container ID, which is formatted as GTM-XXXX To open the Install Tag Manager window, click your container ID. Copy the code and paste it on all of your pages according to the instructions.

In the Clients section, select New. To select a client type, go to the Client Configuration section. From the list of clients, choose Google Tag Manager: Web Container. Enter your GTM web container ID in the Add Container ID box.

Tag Manager allows you to create and manage your own conversion tracking, web analytics, remarketing, and other tags. There are practically limitless methods to track activity across your sites and apps, and the user-friendly interface allows you to alter tags at any time.

Google Tag Manager is a tag management system (TMS) that allows you to update measurement codes and related code fragments on your website or mobile app fast and efficiently.

It enables users to simply implement GTM tags without having to change the code, while also increasing the volume and variety of data collected. Google Tag Manager is a fantastic tool, especially when used in conjunction with Google Analytics.

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Course Content

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  1. How Strategy works
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  6. Assignment of Keywords Research
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  7. How to Search and Analyse Keywords for SEO
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  10. What is a backlink in SEO?
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  1. How to do Instagram Marketing?
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  1. Interview Q and A
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