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How to install Google Tag Manager

How To Install Google Tag Manager?

Google provides this tool. Tag Manager gives you the ability to add and update your tags for conversion tracking, site analytics, remarketing, and more.

Google tag manager is a free tool that makes it easy for marketers to add and update website tags with just a few clicks and without needing to edit your website code. Google tag manager (GTM) consists of three main parts:

Tag: A snippet of code (usually JavaScript) added to a page.

Triggers: It defines when & where tags are executed.

Variables: Variables use to receive or store information to be used by tags & triggers.

Before GTM, the JavaScript on the website or mobile app had to be hardcoded. This means, to make even the slightest changes, a developer team was required. But now, GTM gives a friendly user interface that walks through creating tags step-by-step. To start, you can add the custom generated tracking code, also called container tag, to your website or mobile app. With the appropriate user permissions, GTM allows anyone to add, change and debug tags for a website. 

GTM & google analytics are entirely separate tools. They are not fully dependent on each other, but as they say, ‘Google loves Google’. Therefore, it should not be surprising that they work very well together. Let’s see what GTM does. 

For example, suppose you need to track resource downloads on your websites like pdf, docx, or anything else. In tracking, it’s essential to know two things: how many people downloaded the file and what page the user was on when it was downloaded. For this case, GTM allows you to easily set up a Click trigger & use google analytics to see what & where resources are being downloaded without needing to add any additional code to the site. 

GTM is special because:

  • It is free
  • It allows you to do all things by your self
  • It offers cool features with google analytics
  • It can easily track more things

Let’s see how to set up a GTM:

Go to google tag manager online. After entering account details for login, you will see an option to create an account. After that, we will see how to integrate our website & blogs with GTM.


Google Tag Manager is a free tool that allows you to manage your website's tracking code, like Google Analytics. Installing Google Tag Manager * Open your page in the browser that you want to install the tag manager for * Click on 'Install' or 'Install another version' button * Find and select Google Tag Manager from the list of available tags * Select the correct installation method (for example, if you installed it on a WordPress website)

Google Tag Manager is a JavaScript tool that helps you manage your online tracking. It allows you to use multiple tags in one container. Here are some steps that you can take to implement Google Tag Manager on your website: - Create a new container on Google Tag Manager - Add the appropriate tag(s) for your website. - Install the script on your site - Link it to the new container on Google Tag Manager.

Google Tag Manager is a powerful tool to help make website tracking and analytics easier. It can be accessed through Google's Developer Console. Google Tag manager allows you to add event tracking codes in the form of JavaScript and custom HTML onto your website. Event tracking codes allow you to monitor user actions such as clicks, opening a page, or closing the window. Google Tag Manager is an easy-to-use tool for companies who want to track their customers and visitors across multiple web pages and increase conversion rates. This article will help you understand how Google Tag Manager works and how it can improve your business metrics with streamlined code management, better cross-site content integration, and general user experience improvements.

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