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Course Content

How to Search and Analyse Keywords for SEO

How To Search And Analyze Keywords For SEO In Digital Marketing?

Keywords are vital for every website as they drive targeted web traffic to the site for free. Keywords can lead you to traffic. If possible, keep keywords in the long tail. Keywords are the words and phrases that searchers enter into search engines, also called "search queries". Google read the information based on 'keywords'. So let's see how to plan keywords.

Google is best for planning keywords. Think as if you are a user and what will you search for your product or service. Here, an example is taken of furniture shops. You can see how google add suggestions before you write and display results. When you search using different words, those words are keywords. What google suggests are mainly used keywords. Through keywords, the user reaches you. Plan your keywords based on Google suggestions.

First, prioritize keywords, and then use them in title, description and content. This will help in increasing SEO rating and getting more reaches. Please don't use the content of other topics because it will not help in reviews & ratings. Make keywords relevant to your business and keep them long; this helps in SEO ratings.

Google AdWords is a tool offered by Google for keywords. Make an account by signing up, as shown in the video. After login, go to settings and click on keyword planner. This tool will let you know how much stronger your keyword is, the difficulty level of keywords and how many reach you are getting in a month, year, etc. Mostly, keywords are used for generating traffic.

Now to search for new keywords, enter details as asked. Write your product, website and category first. Fulfil remaining information as shown in the video. After filling, click on get ideas. You will see the keywords and its avg. Monthly searches, competition, and other details list. You can see Average monthly searches for all ideas, too. You can download this list in excel; an option is given for download.

After adding keywords to the plan, you have to select a bid range, what is your budget. In the review plan, you can see performance forecasts. Plan keywords that generate more traffic and are in your budget. Multiply keyword lists helps in creating combinations of keywords. Click on that. You will see two windows are opened. Write keywords in this window by splitting them. After getting ideas, you can plan a bid and review plan.

So plan your keywords using a keyword planner and used them in a way so that you get more reaches!

FAQs

To find out what keywords your competitors are using, go to their website and look at the Page Source—or the underlying HTML code—for their homepage. Simply click the tools bar (the three lines in the upper right-hand corner) in Google Chrome, then pick Tools > Developer Tools.

Long tail keywords are terms that are longer than four words and are used by Google and other search engines. In comparison to 1-3 word "head words," they have a lower keyword difficulty. Long tails are usually the ideal keywords to start with for folks who are new to SEO.

Keyword analysis is the process of examining the keywords or search phrases that drive organic and sponsored traffic to your website. As a result, keyword research is the foundation of any search marketing effort.

Go to the Search Query reports in Google Analytics if you want to see your Google Ads keywords. You'll see a list of all search terms that lead people to click on one or more of your website's pages in this section of Google Analytics.

5 Pointers to Assist You in Choosing the Best Keywords:

  • Consider yourself a customer. When creating your initial list of keywords, consider your target audience and put yourself in their shoes.
  • Investigate the competition.
  • Recognize the long tail keyword.
  • Make use of keyword research software.
  • Examine the outcomes.

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