Course Content

Course Content

How to set up content strategy for Linkedin?

How to set up Content Strategy on LinkedIn

Now in this video we are going to see that how LinkedIn is Content deprived platform & what is the correct Content set up strategy for LinkedIn.

On LinkedIn only 1% user posts regular content & therefore it is called Content deprived platform but where there is less Content regularity, there are more Opportunities. Here Content making is quite different than other platform because here we need to make content which are knowledgeable and helpful for others business growth.

Following are the types of LinkedIn Content :
- Text Post
- Images
- Carousels (PDF Doc)
- Video
- Podcast
- LinkedIn Poll
- LinkedIn Story
- LinkedIn Live

How to write a Perfect LinkedIn post & what are the things which we should keep in mind are as follows :
- A Hook
- Storytelling
- Deliver message
- CTA (Call to Action)
- No external link
- Should be mobile optimized

Example of Content's Hook which attracts user & they drive to read more :
Interesting conversation with Client (CEO)
Client : Do I have to post daily on LinkedIn?
Here is the logic of not posting daily.
...see more

While we are writing a LinkedIn content we should always add a Call to Action in the last which will hold the user to interact with us by commenting or sharing.

We can also run LinkedIn Poll which is the great option for people's reaction & also LinkedIn provides us different options for Polling & interacting with our Audience.

Following are some of the important Engagement Touch points which we should always focus on to grow on LinkedIn :
- Send Connection Request with note
- Add CTA in your post
- Ask question in the comment
- Create Engaging LinkedIn Stories
- Create LinkedIn Polls
- Engage with Active users
- Reply to other stories

We should always Engage with other and create virtual one to one bond which is very beneficial for both of yours profile. For powering Engagements of LinkedIn in we can also do the following things :
- Talk to people in their DMs
- Create LinkedIn Polls
- Create Engaging LinkedIn Stories
- Replying to Stories of other related profiles
- & Engage with others content

There are few core elements of LinkedIn platform like :
- Job search : People who are in search for a job or the business owners who are in need of skillful people, both gets benefited here.
- Branding
- Lead Generation


A content marketing approach that includes both LinkedIn blog articles and status updates, however, is a sound strategy. For brief, easy-to-read messages, use status updates. About twice a month, elaborate in long-form LinkedIn Publisher posts. TIP: Share extracts from your long-form posts in status updates to promote them.

Define your objective:

  • Conduct a persona study.
  • Conduct a content analysis.
  • Make a decision on a content management system.
  • Choose the type of content you wish to make.
  • Make a list of content ideas.
  • Manage and publish your content.

  • Increase the number of leads for your company.
  • Boost brand recognition.
  • Promote your services and products.
  • Make connections with the right customers and clients.
  • Create a fan base for your business.

Here are nine LinkedIn content ideas that avoid bromides and hard sells in favour of actual connections with your target audience: Opinion posts are stirring the pot. Videos that have sparked debate. Emotional hooks in personal stories.

While there is no one-size-fits-all solution, identifying and incorporating the three important factors — brand focus, user experience, and content delivery — will assist in the development of a business plan. It will take time to develop a strategy. Always keep in mind that messaging should be original and on-topic.

Share With Friend

Have a friend to whom you would want to share this course?

Download LearnVern App

App Preview Image
App QR Code Image
Code Scan or Download the app
Google Play Store
Apple App Store
598K+ Downloads
App Download Section Circle 1
4.57 Avg. Ratings
App Download Section Circle 2
15K+ Reviews
App Download Section Circle 3
  • Learn anywhere on the go
  • Get regular updates about your enrolled or new courses
  • Share content with your friends
  • Evaluate your progress through practice tests
  • No internet connection needed
  • Enroll for the webinar and join at the time of the webinar from anywhere