Course Content

Course Content

How Strategy works

How Digital Marketing Strategy Works?

To stay in a competitive market, building a strategy is very important. Only presence is not enough; you have to develop technique by investing the right amount of time in making that. Build proper processes that result in strong ROI (return of investment). 

Lack of strategy can miss an opportunity or opportunities!! A new entrepreneur may leave behind in business if not build a good plan. 

Digital marketing can be divided into three ways -

  • Identifying business goal
  • Understanding of customer requirements
  • How to approach the market

Clear marketing strategies help in focusing on business and give good reach of marketing channels. Keep in mind that for every business, the approach can be different. So start building a strategy for your business!


Strategy is a process of thinking about an issue and finding the best way to tackle it. In order to do this, strategists rely on a number of processes, methods, and techniques that they have developed over time. Many strategists consider what is called "the five step process" to be the keystone of a strategy. 1) Identify a problem or challenge 2) Define the scope 3) Understand what you know 4) Estimate costs and benefits 5) Make decisions

Strategy is an important role within an organization. It helps the company make the right strategic decisions, stay ahead of competition, and gain a competitive advantage. Strategy is about making decisions that are not only good for the company but also for its stakeholders. As a result of this, strategy can be risky at times. To minimize risks, the company must be proactive in planning and forecasting to mitigate risks and protect against changes in market conditions.

The strategy of a company is aimed to achieve the company’s goals in any given situation. However, it can be difficult to know when a strategy is working or not. This Tutorial discusses how companies can measure the success of their strategies. Companies should focus on the measurable goals of their strategies and compare them with past goals and current performance metrics to get an idea of whether their strategies are working or not.

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