What is mobile marketing? Mobile marketing is the interactive multichannel promotion of products or services using mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows, mobile web, mobile apps, SMS marketing & proximity marketing are fundamental mobile marketing approaches.
Mobile marketing is not only about putting advertisements on mobile sites; it is about creating leads & branding using a mobile device. It is the newest trend in digital marketing for any business. If you can motivate your customers to download the app, you can be top of mind every time a customer thinks about buying the product or service. It would be easy to share any particular message or sale details through a push message.
The current outlook of mobile marketing drives customer-engagement up to 40% approximately, which will be 75% in the future. In the video, a graph is shown of the mobile advertising market (USD Million) in India, in which you can see every year it is growing high & high. So you can understand the importance of mobile marketing.
In the second graph, the comparison of total media, digital & mobile internet ad spending in India is shown for the 2013-2019 year. In that, you can see a rise in mobile internet ad spending. In the coming years, this will raise more & more. So plan according to this to get success in the market. There is one more difference displayed for traditional marketing vs digital marketing. In a conventional market, spending of money was very high for reaching a certain number of people, while in digital for the same amount of customer, spending is lesser.
Some important stats are stated in the video. 89% of FB daily active users come through mobile, and 83% of FB advertising revenue comes through smartphones. Consumers spend 92% of mobile media time on smartphone apps.
Why to do mobile marketing?
Time spent on mobile devices is increasing
Before years mostly internet was used on the desktop now it is used on phones
Mobile commerce and mobile marketing go hand-in-hand.
Consumers are using phones to purchase things from Amazon, eBay and other e-commerce platforms
Allows consumers to shop & compare while they are at the store aisle.
Search engines are altering their algorithms to give a higher performance to mobile-friendly sites.
SMS open rates are higher than Email
SMS has an open rate of 98%, & up to 90% of people open message will read it in three seconds.
Mobile marketing reaches a broader market
Manufacturers are developing faster, more powerful & less expensive devices; this means marketers have more opportunity to put their marketing messages into their consumers' hand.
In the video, through the example of the dentist, hair salon and grocery shop, the importance of mobile apps is explained very well. By using applications, customer can save time. We cannot ignore the rise in mobile marketing. Some brands are improving engagement with mobile devices by trying new ways. Nowadays, most phones are connected with GPS, so hyper-local level marketing is possible. You can promote the app by offering referral & earn concepts if you do not have an app; for instance, make a strategy for mobile marketing.
The expansion of the number of goods and services available to consumers has been one of the most noticeable shifts in marketplaces across time. Regulatory change, trade liberalisation, and developments in information and communication technology have all aided this expansion.
The broad array of websites, social networks, sales channels, brand and user-generated content, and developing technologies that continue to shape digital infrastructure is referred to as the "digital marketing landscape."
Mobile marketing is a multi-channel digital marketing approach aiming at reaching a target audience via websites, email, SMS and MMS, social media, and apps on their smartphones, tablets, and/or other mobile devices. Customers have begun to transfer their attention (and expenditures) to mobile in recent years.
According to the study, mobile marketing had the greatest impact on customers' unfavourable sentiments, followed by positive attitudes. Despite the fact that it has a big substantial effect on negative consumer sentiments, it has no more significant effect on bad behavioural consequences.
A market landscape is a method for identifying significant companies and mapping their capabilities, relevant traits, and outreach approach in an organised manner.
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