What is mobile marketing? Mobile marketing is the interactive multichannel promotion of products or services using mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows, mobile web, mobile apps, SMS marketing & proximity marketing are fundamental mobile marketing approaches.

Mobile marketing is not only about putting advertisements on mobile sites; it is about creating leads & branding using a mobile device. It is the newest trend in digital marketing for any business. If you can motivate your customers to download the app, you can be top of mind every time a customer thinks about buying the product or service. It would be easy to share any particular message or sale details through a push message.

The current outlook of mobile marketing drives customer-engagement up to 40% approximately, which will be 75% in the future. In the video, a graph is shown of the mobile advertising market (USD Million) in India, in which you can see every year it is growing high & high. So you can understand the importance of mobile marketing.

In the second graph, the comparison of total media, digital & mobile internet ad spending in India is shown for the 2013-2019 year. In that, you can see a rise in mobile internet ad spending. In the coming years, this will raise more & more. So plan according to this to get success in the market. There is one more difference displayed for traditional marketing vs digital marketing. In a conventional market, spending of money was very high for reaching a certain number of people, while in digital for the same amount of customer, spending is lesser.

Some important stats are stated in the video. 89% of FB daily active users come through mobile, and 83% of FB advertising revenue comes through smartphones. Consumers spend 92% of mobile media time on smartphone apps.

Why to do mobile marketing?

Time spent on mobile devices is increasing
Before years mostly internet was used on the desktop now it is used on phones
Mobile commerce and mobile marketing go hand-in-hand.
Consumers are using phones to purchase things from Amazon, eBay and other e-commerce platforms
Allows consumers to shop & compare while they are at the store aisle.
Search engines are altering their algorithms to give a higher performance to mobile-friendly sites.
SMS open rates are higher than Email
SMS has an open rate of 98%, & up to 90% of people open message will read it in three seconds.
Mobile marketing reaches a broader market
Manufacturers are developing faster, more powerful & less expensive devices; this means marketers have more opportunity to put their marketing messages into their consumers' hand.

In the video, through the example of the dentist, hair salon and grocery shop, the importance of mobile apps is explained very well. By using applications, customer can save time. We cannot ignore the rise in mobile marketing. Some brands are improving engagement with mobile devices by trying new ways. Nowadays, most phones are connected with GPS, so hyper-local level marketing is possible. You can promote the app by offering referral & earn concepts if you do not have an app; for instance, make a strategy for mobile marketing.

FAQs

With the increasing number of people using their mobile device for tasks like shopping, work, and socializing, it can be seen as a platform where companies can host their marketing. There are numerous apps that help businesses advertise to this large customer base. Mobile app market is huge; there are more than 4 billion devices active in the world today. The number of apps also continues to grow each day. Applications like Google, Facebook, Instagram and Snapchat have taken over the global app market with their unique features that attract users all over the world. Mobile marketing landscape is always changing; hence it is important for marketers to develop an effective marketing strategy for this platform. Many companies face challenges in creating content for their campaigns on mobile because of limited time constraints and high costs associated with developing an app.

Mobile marketing is a field that has seen an exponential adoption in recent years. With the continuously growing and shifting landscape of the mobile industry, it is hard to predict what new strategies and tools will be successful in driving more revenue and conversions. The landscape of mobile marketing has changed drastically in recent years as the number of devices continues to grow. There are over 7 billion smartphones on earth as of 2018 and 2 billion smartphone users who spend 82% of their time on their smartphones. It is impossible to predict what will be more successful for your business - whether it is paid advertising or native app installs or some other form of promotion - without understanding the changing landscape and how it will affect your business strategy.

The mobile marketing landscape has evolved rapidly over the last few years; the evolution is largely due to the rapid adoption of mobile-first strategies by businesses. Today, mobile marketing is more than just about the content you create for your website. It's about how your content is distributed across various channels and devices, and how it changes depending on where your audience is located. If you're looking to understand how to navigate this new landscape, this article will provide you with some insights into the major shifts in mobile marketing that have emerged in recent years.