Course Content

Course Content

How to Build Customer Strategy

How To Build Customer Strategy In Digital Marketing?

What is Customer Strategy? It means reaching a targeted audience, understanding the audience’s need, and finding a targeted audience. 

Now, who are the targeted audience? The audience which are correct for a product/service is called the targeted audience. As much as you will reach your targeted audience through various channels, you will understand your audience better to help you find out their needs.

Our main idea should be to identify customer goal. If you give enough time, the customer strategy will be more specific. Start understanding your customer as much as you can. 

Customer Segment : Ask some questions to yourself related to the customer segment. Customer segmentation is when you divide your audience into different groups based on various criteria, such as demographics, customer’s needs, shared goals, and media use. After that, build your customer strategy. Digital marketers segment customers as a key part of a targeted marketing strategy.

In the video, a worksheet for customer strategy is given with examples. Here, for Learnvern, all the strategies are explained. Build yours from that. Learn from that, and make your approach for your business. 

Now you have to understand your customer’s basic needs; you need to fill that all in the customer segment. In the video, it is explained for the IT person. KPI means key performance indicator. It is a performance parameter.


So as explained in the video, for each audience, the strategy should be different. It is essential to understand the customer segment.


  • Make use of social media.
  • Create a blog.
  • Increase your search engine optimization (SEO).
  • Make a strong call to action (CTA).
  • Influencers should be contacted.
  • Create a mailing list for your business.
  • Make your own affiliate program.

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising.
  • Content marketing.
  • Email marketing.
  • Social media marketing.
  • Voice search optimization.
  • Video marketing.

  • Analyze your findings after exploring the landscape.
  • Make a strategy map.
  • Define who you want to reach.
  • Create a content strategy.
  • Select your channels and strategies.
  • Establish performance benchmarks and key performance indicators.
  • Use best practises in your execution.
  • Analyze and make necessary adjustments.

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