Course Content

If you are facing any issue in playing video please use Firefox browser.

Course Content


How To Build Customer Strategy In Digital Marketing?

What is Customer Strategy? It means reaching a targeted audience, understanding the audience’s need, and finding a targeted audience. 

Now, who are the targeted audience? The audience which are correct for a product/service is called the targeted audience. As much as you will reach your targeted audience through various channels, you will understand your audience better to help you find out their needs.

Our main idea should be to identify customer goal. If you give enough time, the customer strategy will be more specific. Start understanding your customer as much as you can. 

Customer Segment : Ask some questions to yourself related to the customer segment. Customer segmentation is when you divide your audience into different groups based on various criteria, such as demographics, customer’s needs, shared goals, and media use. After that, build your customer strategy. Digital marketers segment customers as a key part of a targeted marketing strategy.

In the video, a worksheet for customer strategy is given with examples. Here, for Learnvern, all the strategies are explained. Build yours from that. Learn from that, and make your approach for your business. 

Now you have to understand your customer’s basic needs; you need to fill that all in the customer segment. In the video, it is explained for the IT person. KPI means key performance indicator. It is a performance parameter.


So as explained in the video, for each audience, the strategy should be different. It is essential to understand the customer segment.


Share With Friend

Have a friend to whom you would want to share this course?

Download The Apps

Code Scan or Download the app
Google Play Store
297K+ Downloads
4.5 Rating
10K+ Reviews
  • Learn anywhere on the go
  • Get regular updates about your enrolled or new courses
  • Share content with your friends
  • Evaluate your progress through practice tests
  • No internet connection needed
  • Enroll for the webinar and join at the time of the webinar from anywhere