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Understanding the Basic reports for Google Analytics

In this article, we'll cover the basic reports you get from your Google Analytics account. In the coming weeks, we'll be covering some more advanced reports that you can use to gain a better understanding of how your online marketing is going.


While you can utilise Google Analytics data in a variety of ways, the four most useful reports for content marketing are traffic, navigation summary, organic search traffic, and conversions.

  • A summary report. This report summarises the acquisition, behaviour, and conversion metrics for various channels.
  • The entire traffic report.
  • Google Adwords Report
  • Report from the Search Console.
  • Report on Social Issues.

To get you started, each view/property provides a default dashboard. To view your dashboards, go to Google Analytics' left-hand menu and select Dashboards. You should see a My Dashboard under the Private dropdown, which is your default dashboard.

The predefined reports listed down the left-hand side of your dashboard, divided into the parts Real-Time, Audience, Acquisition, Behavior, and Conversions, are Google Analytics standard reports.

Dashboards are a collection of widgets that provide an overview of the reports and metrics that are most important to you. Dashboards allow you to keep track of multiple data at once, allowing you to rapidly assess the health of your accounts or identify correlations between reports. Dashboards are simple to make, personalise, and share.

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