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Local SEO refers to the process of 'optimizing' your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. Local SEO promote your business locally and increase your business popularity and trust. Also, it builds more reputation and a great local customer base.
Local SEO is an effective way to market your business online. The local search uses specialized internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. In this, review, comments and ratings all will matter. Provide complete address in the site as specific searches include location modifiers called explicit local search.
In the video, examples are shown of how local search works. You can see how google listed the address and location of that particular search. It also shows ratings, reviews and distance of that service provider. Also, in the dentist example, you can see how all the details of that particular doctor are listed on the right side. So how to come to the top in local search?
For that, you have to go to google my business. On the right side, you can see start now. On clicking that, a pane will open. Please write down your details into that, and after google will review it and will provide a listing. In the video, you can see how to get top in local search by providing a complete address. It is called a citation. Google uses this to show the best local results.
To check the listing of your product/service on google, go to a website named moz. You can see your Google listing from there. Do not make bluff comments and reviews. Google will not consider it in the long terms.
Reviews and comments will help in authentic local search. So this way, you can do local SEO.
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