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How To Select Domain Name In Digital Marketing?

You must wonder, what is a domain name? Domain name means the name by which the user reach you. If it is not proper, then the customer will find difficulty in reaching you. It would be difficult to change it after the business is started. So plan your domain name very well before starting your business. So let’s see which parameters should be considered while choosing a domain name.

  • It should be easy to type. 
  • If possible, keep it short because lengthy words can lead to mistyping & misspelling. 
  • A domain name should be memorable and catchy.
  • Use keywords and create a relevant name.
  • Target your area/region.
  • Avoid numbers and special characters.
  • Make sure it is not trademarked, copyrighted.
  • Use an appropriate domain name extension (suffix)
  • Protect it and build your brand
  • Act fast and reserve your domain name

To find a domain owner, as shown in the video, go to or To purchase a domain, you can go to Godaddy, Bigrocks or Hostgator.

In the video, practical is shown for how to see the owner of a domain in Godaddy. Just type name in the search box, and you will see all details about that site. Another example is explained for purchasing a new domain. First, you have to check if it not taken by someone. In Bigrock and Hostgator, you can search for domains and buy them.


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