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What are the Important terminologies of Online Marketing

What Are The Important Terminologies Of Digital Marketing?

In this video, we will see different terminologies so as for a better understanding incoming videos.

Bounce rate: Percentage of visitors who enter the site and then leave (bounce) rather than continuing to view other pages within the same site.

Call to Action: A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. For example, it can instruct the reader to click the buy button to complete a sale, or it can simply move the audience further along towards becoming a consumer of that company's goods or services.Here, an example of the Learnvern site is shown.

Click-through rate: It is the percentage of people who click on a link to your site compared to the number of impressions an ad receives. When an ad pops up on-site, how many times a user has clicked is called click-through rate.

Abandonment:Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase. Any item that enters the shopping cart but never makes it through the transaction is considered “abandoned” by the shopper. Shopping cart abandonment is an important aspect of the online shopping process that retailers pay careful attention to. It decreases the revenue of a site.

Ad Impression:Ad Impressions is a count of the total number of times digital advertisements display on someone's screen.If a single display appears, it would be count as one. Like that, more displays more impressions.

Frequency: Frequency refers to the number of times each of those users has seen your ad in a given periodtime.

Conversion Rate: It means the number of customers who have completed a transaction divided by the total number of website visitors. The conversion rate measures the efficacy of conversion marketing. The return of investment is generated because of this rate.

Tracking Pixel:Tracking pixels are essentially these tiny snippets of code that allow you to gather information about visitors on a website—how they browse, what type of ads they click on, etc.

CPA-Cost per Acquisition: It is a marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level. CPA is a necessary measurement of marketing success.

LTV-Lifetime Value: It’s a prediction of the net profit attributed to the entire future relationship with a customer.

Banner Advertisement- Display Ads: The Ads you see on any site in the form of a flag or a symbol, logo and other messages is called Display ads.

Landing Page: A Landing page is a web page where visitors “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Organic Results: Organic search results are the “natural” results found away from the ads, which are not paid.

These all terminologies will help you during the whole course.


Online marketing is changing rapidly with the advent of new technologies. Marketers need to be aware of how these changes can affect their strategies and tactics. It is very important for marketers to understand the various marketing channels and what they need to do in order for them work effectively. There are a number of different channels, such as digital, traditional media, social media, direct mail/mail-outs, etc. Some important factors when marketing online are building an audience, keeping them engaged with compelling messages, targeting ads effectively and following trends without getting disrupted by them.

Online marketing is a broad discipline, and it's the most effective way to convert visitors into leads and customers. To implement effective online marketing strategies, you need to understand the different disciplines that make up this field. The following is a list of the 9 different online marketing disciplines: - Digital marketing : Digital marketing is the process of using the Internet and digital technologies to promote brands, products and services. - SEO : SEO is important for your website. With SEO, it's easy to control your website's content for better rankings. - Local SEO : Local SEO is your guide to optimizing your content across the web to increase your relevancy. - Conversion optimization : Conversion optimization is the process of optimizing a website's conversion rate - the percentage of visitors who make a purchase, sign up for a newsletter, download a file, etc. Conversion optimization is one of the most sought-after digital marketing skills today. - Social media marketing : Social Media marketing is the practice of using social media tools to promote a product or service, but it's also the act of using social media tools to build relationships with customers before their purchase. - Content marketing : Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience that is interested in your product or service. - Email marketing : Email marketing is one of the most effective ways to reach your audience. Through the MailChimp platform, you can create beautiful email templates with free templates designed by our team of experienced designers. - Branding and strategy : Branding and strategy is being able to convey your brand's message to the target audience. - Paid advertising: Search engine ads on Google and Facebook ads on Facebook Buy advertising on Adwords and LinkedIn Ads with Pay Per Click (PPC) campaigns on Google

Companies should not be focused on just one aspect of marketing. They should instead focus on the overall marketing strategy, which includes online and offline marketing tactics. Some important aspects of a successful marketing strategy include web pages, landing pages, social media platforms, blogs, and email marketing. Companies need to have a strong business plan to ensure they know where they are going and what they want from their audience. Online advertising is another way to market your business online. There are many types of digital advertising such as search engine ads, display ads or pay-per-click ads. Companies can also use these as well as traditional forms of advertising like TV commercials or flyers in the mail to grow their reach and increase awareness for their products or services.

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