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What Are The Important Terminologies Of Digital Marketing?

In this video, we will see different terminologies so as for a better understanding incoming videos.

Bounce rate: Percentage of visitors who enter the site and then leave (bounce) rather than continuing to view other pages within the same site.

Call to Action: A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. For example, it can instruct the reader to click the buy button to complete a sale, or it can simply move the audience further along towards becoming a consumer of that company's goods or services.Here, an example of the Learnvern site is shown.

Click-through rate: It is the percentage of people who click on a link to your site compared to the number of impressions an ad receives. When an ad pops up on-site, how many times a user has clicked is called click-through rate.

Abandonment:Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase. Any item that enters the shopping cart but never makes it through the transaction is considered “abandoned” by the shopper. Shopping cart abandonment is an important aspect of the online shopping process that retailers pay careful attention to. It decreases the revenue of a site.

Ad Impression:Ad Impressions is a count of the total number of times digital advertisements display on someone's screen.If a single display appears, it would be count as one. Like that, more displays more impressions.

Frequency: Frequency refers to the number of times each of those users has seen your ad in a given periodtime.

Conversion Rate: It means the number of customers who have completed a transaction divided by the total number of website visitors. The conversion rate measures the efficacy of conversion marketing. The return of investment is generated because of this rate.

Tracking Pixel:Tracking pixels are essentially these tiny snippets of code that allow you to gather information about visitors on a website—how they browse, what type of ads they click on, etc.

CPA-Cost per Acquisition: It is a marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level. CPA is a necessary measurement of marketing success.

LTV-Lifetime Value: It’s a prediction of the net profit attributed to the entire future relationship with a customer.

Banner Advertisement- Display Ads: The Ads you see on any site in the form of a flag or a symbol, logo and other messages is called Display ads.

Landing Page: A Landing page is a web page where visitors “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Organic Results: Organic search results are the “natural” results found away from the ads, which are not paid.

These all terminologies will help you during the whole course.


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