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Practical of google tag Manager

Practical Of Google Tag Manager

In the previous video, we saw Google Tag Manager in detail. Now let’s see how to set up an account for GTM.

For creating an account, first, open google tag manager in google. In tag manager, click on sign up for free. Login through a google account. Set up an account by entering your company’s name and click on continue. In the next step of the setup container, enter the container. The container can be web, ios, android, or AMP. Here, we are doing this for a website so that we will write our website name in container name. And click on create and select yes in terms and conditions.

A popup will open saying install google tag manager. You have to copy the code which is displaying on the screen and paste it onto every page of your website. If possible, paste code as high in the <head> of the page as possible. Paste the second code in <body> tag and save it. If your page is live, this code will reflect on the site. To see it, go to the website and right-click anywhere, and go to view page source. Verify if the copied code are present here or not. If not, paste them again and complete the procedure.

Now to add more tags like analytics or remarketing, go to the tags section and click on new. Here you can configure a tag and triggering. First, give the name and choose tag type from the listed options. Now select when you want that tag to track. Here we are going for page view. Now from google analytics, copy ID from properties and enter it into tracking ID. In the trigger option, select all pages and click on save. After saving, you can see a new tag is added.

Now, until verifying both head & body tags, you cannot perform further functionality properly. Make sure both tags are available on the website. In the preview section, you can see which tag is called at a time. After publishing, wherever the page will view, the tags of analytics will start the call. How will we get to know that tags of analytics being called? In real-time reports, the overview tab will display all the details related to page views. If you see data here, that means you have integrated analytics to the website through a tag manager.

With the help of the tag manager, not only analytics but we can also implement many other tags. We have to add a remarketing tag, an analytical tag, differently to the website. Tag manager helps in combing and applying all tags together. GTM will trigger them at different times/events and will operate, and this will reduce our task.

So this way, you can use google tag manager for conversion tracking, site analytics, remarketing, and more.

FAQs

Google Tag Manager (GTM) is a tool that helps developers and marketers to manage Google Analytics, Google Ads, Gmail, YouTube, Search Console and other third-party tags. Google Tag Manager is an essential tool for any website owner who wants to enhance their online presence. But what makes it so unique? Well it helps you out by managing your tags which are one of the most important aspects of your business.

Google Tag Manager is a JavaScript program that helps webmasters to implement tracking mechanisms in their websites. The program has two modes, which are called 'live' and 'test'. The live mode is used for production websites while the test mode is only available for testing purposes. Check out this article to learn more about how you can use GTM's test mode effectively.

With the launch of Facebook Instant Articles, Google Tag Manager is not as essential as it was before. The demise of Google Tag Manager is a result of the changes in the industry. With recent developments in technology, many companies are now focusing on building their own native platform that allows them to quickly and easily deploy their content on different platforms. I hope you found my introduction relevant and informative.

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