In the previous video, we saw Google Tag Manager in detail. Now let’s see how to set up an account for GTM.
For creating an account, first, open google tag manager in google. In tag manager, click on sign up for free. Login through a google account. Set up an account by entering your company’s name and click on continue. In the next step of the setup container, enter the container. The container can be web, ios, android, or AMP. Here, we are doing this for a website so that we will write our website name in container name. And click on create and select yes in terms and conditions.
A popup will open saying install google tag manager. You have to copy the code which is displaying on the screen and paste it onto every page of your website. If possible, paste code as high in the <head> of the page as possible. Paste the second code in <body> tag and save it. If your page is live, this code will reflect on the site. To see it, go to the website and right-click anywhere, and go to view page source. Verify if the copied code are present here or not. If not, paste them again and complete the procedure.
Now to add more tags like analytics or remarketing, go to the tags section and click on new. Here you can configure a tag and triggering. First, give the name and choose tag type from the listed options. Now select when you want that tag to track. Here we are going for page view. Now from google analytics, copy ID from properties and enter it into tracking ID. In the trigger option, select all pages and click on save. After saving, you can see a new tag is added.
Now, until verifying both head & body tags, you cannot perform further functionality properly. Make sure both tags are available on the website. In the preview section, you can see which tag is called at a time. After publishing, wherever the page will view, the tags of analytics will start the call. How will we get to know that tags of analytics being called? In real-time reports, the overview tab will display all the details related to page views. If you see data here, that means you have integrated analytics to the website through a tag manager.
With the help of the tag manager, not only analytics but we can also implement many other tags. We have to add a remarketing tag, an analytical tag, differently to the website. Tag manager helps in combing and applying all tags together. GTM will trigger them at different times/events and will operate, and this will reduce our task.
So this way, you can use google tag manager for conversion tracking, site analytics, remarketing, and more.
Best practises for Google Tag Manager are as follows:
Prior to implementation, make a plan.
Ownership and structure of accounts/containers.
Make use of standard naming conventions.
Only the right people should have access to GTM.
Use Workspaces to your advantage.
Make use of the GA Settings Variable.
Use constant variables if possible.
Lookup/Regex Tables are useful.
Google Tag Manager is a tag management system (TMS) that allows you to update measurement codes and related code fragments on your website or mobile app fast and efficiently.
Google Tag Manager tags include Google Analytics Universal tracking code and GA4 tracking code, for example. Remarketing code for Google Adwords Conversion tracking code for Google Adwords.
Tags are snippets of code that are introduced to a website in order to collect and transfer information to third parties. Tags can be used for a variety of things, such as scroll tracking, form submission monitoring, running surveys, creating heat maps, remarketing, and tracking how users arrive at your site.
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Suresh Kumar Yadav
Sir i did a google ad campaign but it's not running it's enable and i already added fund in account but still it's stopped working it was working yesterday but today it's stopped.