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We will see different ways to do SEO. SEO can help in business growing & meeting business objectives. To make your visibility global, you have to come in the top rankings of google search. By optimizing a web site for search engines will give an advantage over non-optimized sites. There are so many areas that need improvement for good SEO. It is a continuous process.
SEO can be done in two ways: On-site SEO and Off-site SEO.
On-site SEO means changes made on the website to make it search engine friendly, while Off-set SEO means your website's marketing through a blog to rank better in search results. Every web page should be accessible to crawlers. Website is most important for SEO.
Website Structure: A website's structure refers to how the website is set up, i.e. how the individual subpages are linked. It is important that crawlers can find all subpages quickly and easily when websites have a large number of subpages.
In the video, different types of website, the structure is shown. You can see the difference between them. Some are having a complex structure; other is navigating to a new page all the time. A good site structure means a great user experience. So design a website according to it.
Key Points for improving SEO:
Include a site map anywhere on your site. This helps the crawler to navigate easily. To perform better SEO, keep a site map on your website. Integrate webmaster tools with a website as it gives vital suggestions regarding the site. These small changes will help in improving SEO and achieving better index & rank in Search engine.
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