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Course Content

Which are the different ways of SEO

Different Types Of SEO Techniques

We will see different ways to do SEO. SEO can help in business growing & meeting business objectives. To make your visibility global, you have to come in the top rankings of google search. By optimizing a web site for search engines will give an advantage over non-optimized sites. There are so many areas that need improvement for good SEO. It is a continuous process. 

SEO can be done in two ways: On-site SEO and Off-site SEO. 

On-site SEO means changes made on the website to make it search engine friendly, while Off-set SEO means your website's marketing through a blog to rank better in search results. Every web page should be accessible to crawlers. Website is most important for SEO.

Website Structure:  A website's structure refers to how the website is set up, i.e. how the individual subpages are linked. It is important that crawlers can find all subpages quickly and easily when websites have a large number of subpages.

In the video, different types of website, the structure is shown. You can see the difference between them. Some are having a complex structure; other is navigating to a new page all the time. A good site structure means a great user experience. So design a website according to it.

Key Points for improving SEO:

  • You have to provide SEO friendly URLs.
  • Keep updating your content as SEO is a dynamic process and not static. 
  • Publish relevant content. 
  • Use alt tags for images so as the crawler can understand.
  • Do not use flash; it will create SEO difficulty. 
  • Put creative and unique title tag on each page. The title should be related to the topic and not to the domain name. 
  • Each page should consist of a Meta description. 
  • Do mark the most important content clearly & prominently. 
  • Provide easy navigation on-site to the user. 

Include a site map anywhere on your site. This helps the crawler to navigate easily. To perform better SEO, keep a site map on your website. Integrate webmaster tools with a website as it gives vital suggestions regarding the site. These small changes will help in improving SEO and achieving better index & rank in Search engine.

FAQs

There is no one-size-fits-all approach to SEO, but there are many techniques that have been proven to work over the decades. In the past, organic search engine optimization was a time consuming and costly process. In order to get any good results from SEO, you had to spend a lot of time on writing content and copywriting content for your website. Today, with AI assistance, you can get high quality content at scale with a fraction of the time it would take a human writer.

These four components are the pillars of an SEO. Without them, an SEO will not be able to function effectively and grow to its full potential. - Keyword Research: This component involves mapping out keywords and understanding their intent, along with other determining factors such as frequency, competition and demand. - Link Building: Link building is a process that involves setting up links from websites or blogs to your website or blog. This helps in increasing the popularity of your website and also boosts search engine rankings by making it easier for people to find your site when they search for specific topics. - On-Page Optimization: On-page optimization is a process that involves optimizing your website’s content for search engines like Google and Bing so that users can find what they’re looking for easily. Off-Page Optimization: Off-page optimization refers to technique that can be used to improve the position of a website in a search engine results page(SERPS).

As technology advances, SEO techniques are becoming more and more irrelevant. SEO is an ever-changing industry. As technology advances, it makes the search engine algorithms harder to game, so strategies that were once useful are no longer effective. Here are some of the tactics you should avoid doing in order to stay ahead of your competition: 1) Link exchange programs 2) Over-optimization 3) Comment spamming 4) Keyword stuffing

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