Course Content

Course Content

Introduction of Digital Marketing

Introduction Of Digital Marketing

In the introduction of digital marketing, we will see basic terms related to digital marketing like SEO, Google AdWords, CTA, Website, Social media, and much more. First, we will see SEO. SEO means search engine optimization. Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. There is a tool named ‘campaign manager’ to track advertisement. In this, you can manage depth reports related to the campaign.

Call to action refers to using words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, forcing an audience to act in a specific way. You will learn how to make a website from this video.

In social media marketing, you will learn how to create an account on LinkedIn, Twitter, Instagram, and other apps. And how to target an audience, run ad campaigns, etc., on social media. Video marketing lecture will teach you how to set up a channel, the importance of video marketing, and how to measure CPV.

Apart from above all, you will learn Email marketing, content marketing, google analytics, and mobile marketing in this course. By the end of the digital marketing video series, you will start your own business, or you will be capable of advising an organization in the digital marketing of their business.


Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication in order to engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages.

3 Types of Digital Marketing You Should Consider for Your Business
Content Marketing:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)

Marketing is defined as a philosophy whose primary goal is to provide client satisfaction, according to the official definition. Marketing is the activity, collection of institutions, and procedures for developing, conveying, delivering, and exchanging value-added offerings for customers, clients, partners, and society as a whole.

Digital marketing is vital because it connects a company with its customers while they are online, and it works in any industry. It links businesses with their potential customers on Google through SEO and PPC, on social media through social media marketing, and via email through email marketing.

According to Smart Insights, social media marketing was the most effective technique in 2018, followed by content marketing and data management, with SEO falling somewhere in the centre.

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