Course Content

Course Content

Introduction of Digital Marketing

Introduction Of Digital Marketing

In the introduction of digital marketing, we will see basic terms related to digital marketing like SEO, Google AdWords, CTA, Website, Social media, and much more. First, we will see SEO. SEO means search engine optimization. Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. There is a tool named ‘campaign manager’ to track advertisement. In this, you can manage depth reports related to the campaign.

Call to action refers to using words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, forcing an audience to act in a specific way. You will learn how to make a website from this video.

In social media marketing, you will learn how to create an account on LinkedIn, Twitter, Instagram, and other apps. And how to target an audience, run ad campaigns, etc., on social media. Video marketing lecture will teach you how to set up a channel, the importance of video marketing, and how to measure CPV.

Apart from above all, you will learn Email marketing, content marketing, google analytics, and mobile marketing in this course. By the end of the digital marketing video series, you will start your own business, or you will be capable of advising an organization in the digital marketing of their business.


Digital marketing is an umbrella term that refers to the use of electronic means to market products or services, whether the business is a company, media outlet, or other entity. Digital marketing can be broadly classified into three categories: market research, digital advertising, and email marketing. While digital marketing has been around for many years it's only recently that it's really taken off due to its increasing importance in today's society.

Digital marketing is a method of marketing and advertising through electronic or digital technologies. It has been known to be the most effective form of marketing. It refers to any means of marketing or promoting products or services through information sent electronically, physically, publicly, and privately. In the last few years, there have been significant changes in how digital marketing is being used. With social media engagement growing at a rapid pace, it has become a major force in the industry. There are many people who would not be able to survive without social media platforms because they can reach out to their target audience even when they are offline.

Digital marketing is defined as the promotion of products and services through digital channels. These channels include the internet, mobile devices, digital billboards, social media websites, etc. The term was coined by Danny Sullivan in 1996 to describe the "new marketing methods" that were present at the time. The first person who introduced this idea was John Caples in 1971. He gave a talk where he outlined his idea for a new form of marketing that he called 'direct response marketing'. This idea involved using TV advertising to promote special offers to consumers. It was later discussed by others like Jay Conrad Levinson and Tom Anderson who added on different ways of doing direct-response marketing like Print Ads and Direct Mail Ads.

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