Google Analytics is an online analytics service provided by Google Inc. which has been used in the digital marketing industry. It provides information about a website's visitors, traffic sources, and demographics. It also reveals how much time people spend on the site and offers insights into how people found the site through search engines, social media, or other channels.

FAQs

Google Analytics collects information about visitors to a website. Google Analytics provides excellent insight into user activity and collects valuable user data in real time, from a website's traffic sources to the amount of hits each month.

With Google Analytics, you can learn a lot about your audience and figure out which channels provide the most traffic to your site. The Audience area contains a wealth of information on your website's visitors, including their age, gender, interests, devices, and location.

By transforming the obtained data into more complete and appealing charts, graphs, and spreadsheets, Google Analytics allows you to make sense of it. It enables you to accurately assess your website's performance while also allowing you to construct relevant dashboards that are critical for attaining business objectives.

Google Analytics makes it simple to determine which social media channels deliver the most focused traffic to your site using relevant quantitative data. Furthermore, you can learn how these social media users interact with your website.

Course Content

Introduction of Digital Marketing

How to use LearnVern

What is Digital Marketing

How do you do Digital Marketing research?

Assignment of Market Research

Introduction Quiz

What are the Important terminologies of Online Marketing

What are the ways of Digital Marketing

Exploring a Digital Marketing Quiz

How Strategy works

How to Build Business Strategy

How to Build Customer Strategy

How to set Marketing Strategy

Building Strategy Quiz

How do I create a Digital Marketing Website?

How to create a website in HTML for online Marketing?

How to make the most effective website for Digital Marketing

How to select Domain Name for Effective Digital Marketing

How to Set up Website Yourself or Outsource

How to start Building Website for Digital Marketing

How to improve the website conversions

How to create effective web copy for website

What is Importance of Responsive website

Starting with Website Quiz

What does Google Search Console do?

Assignment of Google Search Console

What is SEO

Which are the different ways of SEO

What is image SEO? Are images good for SEO?

Assignment of Image SEO

How do you search for Keywords on Google?

Assignment of Keywords Research

How to Search and Analyse Keywords for SEO

What is importance of building content for SEO

What is Local Lead?How it is important for SEO

What is a backlink in SEO?

Which Backlinks are best for SEO?

Assignment of Backlinks

How to use SEO Tools - Moz?

How to use tools to drive Traffic, Click and Sales?

Search Engine Optimization Quiz

What is Adwords? And how does it work?

How to use Google Adwords?

How to use Google Adwords to reach your goals?

How to review your Adset Results in Adwords?

How to select the Google Adword Campaign for your business?

Assignment of Google ads

How to evaluate the search and display marketing

Google AdWords Quiz

How to do the effective content marketing

How to Build and manage content for different Context-Part1

How to Build and manage content for different Context-Part 2

How to create blogs

Content Marketing Quiz

What is Email Marketing

How to plan email strategy

Which tools are available for Email Marketing and How to analyse it

What is Email Marketing? How to set up Email Marketing effectively?

Assignment of Email Marketing

Email Marketing Quiz

How landscape change of Mobile Marketing

What is importance of application for Mobile Marketing

Mobile Marketing Quiz

How to set Social Media Strategy

Who is Using Social Media

Social Media Marketing Quiz

How is linkedin used for Marketing?

How can I market on Linkedin for free?

how to set up marketing on Linkedin effectively?

How to set up content strategy for Linkedin?

How Can Linkedin help your business grow?

Assignment of Linkedin Growth Strategy

Assignment of Linkedin Marketing Profile

What is Facebook Marketing?

How to use Facebook for Business Marketing?

How to Set up Facebook Business Account?

Effective ways of setting up Facebook marketing for your business

How do I get Facebook Ads Manager in Digital marketing

How does Facebook Ad Manager Work in Digital marketing