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What is Google Analytics used for?

Google Analytics is an online analytics service provided by Google Inc. which has been used in the digital marketing industry. It provides information about a website's visitors, traffic sources, and demographics. It also reveals how much time people spend on the site and offers insights into how people found the site through search engines, social media, or other channels.


Google Analytics collects information about visitors to a website. Google Analytics provides excellent insight into user activity and collects valuable user data in real time, from a website's traffic sources to the amount of hits each month.

With Google Analytics, you can learn a lot about your audience and figure out which channels provide the most traffic to your site. The Audience area contains a wealth of information on your website's visitors, including their age, gender, interests, devices, and location.

By transforming the obtained data into more complete and appealing charts, graphs, and spreadsheets, Google Analytics allows you to make sense of it. It enables you to accurately assess your website's performance while also allowing you to construct relevant dashboards that are critical for attaining business objectives.

Google Analytics makes it simple to determine which social media channels deliver the most focused traffic to your site using relevant quantitative data. Furthermore, you can learn how these social media users interact with your website.

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