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In today's video we are going to see that what is Google Analytics and what is Google Analytics used for. It is used to measure the amount of of efforts & analyse the steps which we are putting in in our marketing journey. In marketing we can never take hypothetical decisions, we always need to have a perfect statistics on which we can work further.
Following points explain everything about Google Analytics :
- It's a basic web Analytics tool, basic version is always free
- It is most widely used Analytics tool
- It tracks various user dimension and matrices
- It also track the acquisition of the users on your website or application
- It tracks behaviour of the users
- You can track conversion on your website or application
- Collect > Compile > Report
Now we will see step by step that how we can set up our Google Analytics account :
- Register and generate Google Analytics code
- Adding code to the website/application
- Setup Account > Property > View
- Set up goals
Now we will first go to Google Analytics website 'analytics.google.com' & start creating a Google Analytics account with our Gmail ID. After that we will set up our Account and give account details like Name and others.
After that we will check mark all the data sharing options that Google Analytics has asked us. After that when we click next we will be ask to create a Google Analytics 4 property to measure our website or application data. Here in the property column we Compile all the things which we have created.
After that we will give a property name, reporting time zone, and currency. To move further we will select an industry on which our website & application is based on.
After all these we will select business size and check mark on the desired option. We will select all the necessary checkboxes and then click on next.
After that we will be asked to accept some Google terms which we will & hence our Google Analytics account is setup.
In the next step we will be asked to choose a platform (IOS app, Android app, Web), on we are going to do! As we are going to do this on our website we will select web option and enter the URL of our website and give a stream name to it. Below that we can see enhance measurement option in which we can see different functionalities like site search, page views, outbound clicks, Video engagement, File downloads etc... We can manage measurements according to our requirement & then Save it.
After that a measurement ID & stream ID will be generated. And then we will copy the global site tag code & paste it in our website's <head> section using any HTML or CSS plugin. We here have used Tracking Code Manager plugin.
Below we will be asked that in which devices (PC, Tablets, or Mobile) we want our Google Analytics to run & show reports. So in that section we will mark 'ALL' and move further. Next thing which we will be asked is that in which page do you want to insert this code, we'll answer it as 'in the whole website (pages, posts, and archives)'.
Now we'll answer other basic questions & save it. It will hence save our Google Analytics tracking code. We can check our tracking code is whether added or not by going to our website and viewing it in page source form.
Below mentioned things help us understand Google Analytics better, and give us an idea that what Google Analytics services will provide us :
- Introduction to UI & Report
- Filters & Segments
- Audience Report
- Acquisition Report
- Behaviour Report
- Conversion Report
Now we will open a Google Analytics dashboard and on its left handside we will see different options like Home and Customization & other reports like Realtime, Audience, Acquisition, Behaviour, Conversions. By clicking on any desired report we can view that stats of our website.
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