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Course Content

Assignment of Google Analytics

Google Analytics is the most popular analytics tool for website owners. It provides a wide range of metrics that allow website owners to determine their online marketing ROI. Google Analytics has grown in popularity over the years, leading more and more website owners to integrate it into their marketing strategy. They can see which areas are working best for them, where they may need improvement, and what strategies are most successful.


Google Analytics is a web analytics service that offers basic analytical tools and statistics for search engine optimization (SEO) and marketing. Anyone with a Google account can use the service, which is part of the Google Marketing Platform and is free.

Making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form are all examples of goals (for a marketing or lead generation site). Setting goals is an important part of any digital analytics assessment strategy.

To pass, you must correctly answer at least 56 questions (80 percent and above is passing). Fortunately, once you start the test, you can pause it at any point and finish it within 48 hours of starting it.

Google Analytics is a free application that allows you to track and analyse the traffic on your website. It is the most extensively used website statistics service in the world (in 2009, half of all websites had some sort of traffic analysis tool). Google Analytics was used by 80% of those polled (out of 50 percent).

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