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How to Build and manage content for different Context-Part 2

How To Build & Manage Content For Different Context In Digital Marketing? (Part-2)

In this video, we will see the remaining platforms of marketing.

Blogging: Blogging is an essential part of an overall digital marketing strategy. It drives traffic to your website, generates new leads for your business. Mainly blogs contain the link directed to a website. Here an example is explained how you can attract people for education by providing benefits of the study, by listing offers and future opportunities regarding education. It will cause them to navigate on a site. 

- Blogging is the easiest & most effective way to create content that attracts the user

-You can write answers for users’ search query about what, why, and how of your product.

- You can write blogs on trending topics to attract traffic

-The blog aims to build credibility & community; the user feels compelled to visit often.

Video marketing: Catchy headlines in video marketing insist users click on that video. Search engines have started giving equal weightage to video content as they give to text content. You might have seen; sometimes, search results include links to YouTube or video on a website. In the video, show authentic & relevant details of your products. YouTube can assist in getting backlinks and also capable of making content viral. 

How-to Guide: how-to guides are an exciting way to create awareness & train any user on things they are looking to understand. Many people will benefit from reading or viewing content on how to do certain things. Here, an example of Tie manufacturer is shown. Learn how to build content on a series of how to- from this example. This series has the potential to remember the content, reuse it and sharing, too. 

SEO (Search Engine Optimization): Effective content helps to grow in both organic and inorganic search. If the content is not qualitative & consistent, then ranking in a high position is difficult. To stay at the top ranking, manage the quality of your content.

PR-Public relation: PR strategy includes caring for readers issues. You have to think of your customers and not only your business. Here, an example of Facebook is explained how it has built trust with its users. It would be best if you asked for reviews and ratings about your products after selling so that customer feels connected with you.

PPC-Pay Per Click: If you want your users to click on your ad, you need great content to attract them. You need to include many content marketing strategies in PPC to get more PPC.

Inbound Marketing: Attractive and valuable content is key to driving inbound traffic and leads.

Content strategy: It should be based on what type of age group is, what type of audience is, and the profession of the customer. Content strategy is part of most content marketing strategies. 

E-mail Marketing: it is the most efficient, effective and cheapest form of outbound marketing in digital marketing. If it is done correctly, it can build a brand and generate leads. Title of mail should be attractive so that user will open without giving a second thought to it. 

Apart from above all, there are more types of content like newsletters, webinars, infographics, eBooks, etc. In the video, shopify’s blog area is demonstrated. In that, you can see how they have written catchy titles and convincing content to attract customer. On the kissmetrics blog site, you will find blogs regarding content. Go through it and learn how you can build compelling content. The SEO website-backlinko guides you for seo & traffic tips. 

So using all these trick & tips makes your content attractive so that it riches many people and generates more leads. Wherever your contents is displaying, try effective ways to catch the attention of users.


Contextual marketing is an internet marketing method in which customers are offered targeted ads based on their current browsing behaviour or search terms.

  • Blogs.
  • Videos.
  • Infographics.
  • Case Studies.
  • eBooks.
  • User-generated content.
  • Checklists.
  • Memes.

The 6 Steps to Developing a Digital Content Strategy:

  • Understand the Digital Content Strategy's Fundamentals and Foundations.
  • Recognize your target market.
  • Understand Where SEO Fits In.
  • On your website, establish and strengthen your online authority.
  • Create content in the proper manner.
  • Create procedures for managing and maintaining your content.

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