Course Content

Course Content

How to measure custom Campaigns in Google Analytics?

Google Analytics can help track your website's performance and learn what is working and what needs improvement. It is important to note that Google Analytics does not offer any support for mobile devices outside of mobile-ready websites.


  • Find the URL of the location you wish to track.
  • For each of the UTM parameters you want to use, choose a variable.
  • Add the campaign tags to the destination URL to make a tracking link.
  • Place the tracking links
  • Check your Google Analytics reports

You'll need to create a custom campaign URL with UTM codes to track your marketing efforts. To access the URL Builder, click to Insights » Tools and then to the URL Builder tab. Enter your website's URL and other campaign parameters in the URL builder. All other fields are optional, with the exception of the Website URL and Campaign Source.

Analyze your imported Campaign Data using the Acquisition reports. The basic campaign parameters (e.g., Source, Medium, Content, Term, etc.) are provided by default, and you can add any custom dimensions to that report as a secondary dimension.

Custom Campaigns will help you figure out how referral traffic gets to your site so you can figure out the best strategies to get more people to visit. Add parameters to your URLs (landing pages1) to define where those links are placed within a certain campaign you're conducting to use Custom Campaigns.

The source of your website's traffic is referred to as the medium. It's referred to as the source's broad category by Google. So, while Google may be the source of your traffic, the medium could be organic, CPC, display, or referral.

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