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Now in this video we are going to see that what Acquisition reports are in Google Analytics & what they help us to analyse. Acquisition is that section which shows us that from where our Traffic is coming, which are those channels from where the traffic is coming, which are those mediums who are directing traffic to our website and many more.
When we click on the Overview option available in the Acquisition section, we can get a brief idea that from where our traffic is coming, what is its behaviour and what are the conversions that have taken place from this traffics. We can also see different channels that from where people are coming to our website, one is they can be directly coming to our website, others can be like affiliates, referral, social, paid search, display, organic search etc...
After that we have another section ie. 'All Traffic' section and in which we can see 'Channels' sub section. It can clearly show us that what is the pattern of users surfing in our website. They are all shown with landing pages & hence their statistics. We can also get analysis countrywise & citywise. We can also Export this report in a PDF, or Google Sheet, or Excel, or CSV file. We can also provide Advanced Filters to our Report to see things in clear manner.
Now suppose if you want to see Traffic in a source wise manner then we can go to 'Source/Medium' option available in 'Acquisition section'. By doing this we can get an overview that from which source our traffic is coming. Different sources are direct, Google, affiliates, organic, referral etc... We can even make graphical data of all this report by clicking on small pie chart box available above the menu. Different types of graphs are available like Bar graph, Pie chart, Comparison charts and many others.
Now we will go to 'Google Ads' option and there we can see the different acquisition options like Clicks, Cost, CPC, Users, Sessions, Bounce Rate, E commerce conversion rate, Revenues & etc...
We can also see the reports of our website based on the keywords which we have inserted in our posts by going to 'Keywords' option available in Google Ads section. From here we can see that which keyword has generated how much clicks and earned how much revenue in total.
'Final URL' is also an available option which is the URL Address of the page in our website that people reached when they have click our advertisment.
Now we will see that what our Behaviour reports of our website. It helps us to understand that how user is surfing in our website and jumps to different pages to pages. In short, this report tracks that from where this user is directed to our website, and from where he/she exits. So when we open the Behaviour reports we will get an overview and complete understanding that from where our website's traffic is coming and also see some stats about it like unique pageviews, only pageviews, Avg. time on page, bounce rate, % exit and others. The main thing in Behaviour reports is the behavioural flow charts which shows that from Landing page what are the starting pages & then 1st intercations, & then 2nd intercations done by the user. It can get us better understanding about our website.
Hence we have learnt everything about what is Google Analytics and how does it works in providing accurate statistics about our or our websites. Also we learnt that how to create Google Analytics code and add it to our website's HTML coding. Further we have covered every reports which Google Analytics has, and understand each one of them in complete details.
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