Course Content

Course Content

How do you become a YouTube Marketer?

YouTube has thousands of video creators all over the world. It is the second most watched streaming platform in the world after Netflix, but unlike Netflix, YouTube does not pay its users. Nevertheless, there are many ways to make money on YouTube without having to create videos. One way is by doing SEO for your videos. As you know, YouTube is a search engine where people search for topics and watch videos about these topics. The more people who are watching your videos, the more chances you have of getting discovered.


YouTube is the most popular video-sharing platform and it is one of the best ways to engage your audience. It has a billion unique users every month and the average user spends over 3 hours on YouTube. A YouTube marketer can be an individual who already owns a YouTube channel or they can work for an agency that specializes in this field. What does a YouTube marketer do? A YouTube marketer finds, researches, and displays content to their target audience on different platforms including videos, podcasts, webinars, blog posts, etc. These marketers also manage social media marketing campaigns using paid advertising, owned content marketing strategy which involves publishing their own content on their site but pointing out other sources that are relevant to their industry or niche.

As a business owner, you understand the importance of having a YouTube channel as part of your marketing strategy. This is where your customers can see what you do and how you do it. YouTube is the number one platform for watching videos on the web and advertising brands to new audiences. YouTubers are some of today's most influential content creators and businesses have started to realize that a successful YouTube marketing strategy requires them to have a strong YouTube presence with high quality videos that have compelling storylines, valuable content, and captivating visuals. There are many ways to start creating videos for your business quickly and efficiently using online tools such as YouTube Studio or Adobe Premiere Pro CC.

YouTube is one of the most widely used websites to find out about what’s trending in the world. More than 1 billion people use YouTube every month and it’s easy to understand why. YouTube marketing is a way to reach out to your audience, build your brand and help them grow their channel. It allows you to go beyond the screen and connect with people in a more personal way. To make sense of YouTube viewership demographics, we can break down the platform into three distinct groups: creators, viewers and businesses. The creators are those who upload videos on YouTube that get views from other people across the web. Viewers are those who watch videos for entertainment or information purposes while businesses are those who use YouTube as a channel for content marketing or advertisements.

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