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Course Content

How to plan email strategy

How To Plan Email Strategy In Digital Marketing?

A business person should plan every strategy. So email marketing also needs to plan. We have to understand the importance of email marketing. Before marketing, we need to plan a strategy. First of all, you need a customer list. Make a relevant list of customers, or else your mail will go to spam.

How can you get the mail id of people? By asking for registration at your website, leading generation pages, email exchange for a coupon, and social media, before downloading any free services, at exchange free information, while giving feedback to satisfying services. After getting a list of mail id, set your goal for email marketing.

The goal of email marketing can be for remarketing, completion of the transaction, new products alert, increasing sales, customer retentions, etc. After setting a goal, understand the audience. Recognize customer segment, as we previously learned it. Draw content based on customer segment like age group, gender, area. Keep in mind the requirements of customers and draft mail accordingly. 

Email contents should contain details of products, offers/deals, image, video, testimonials, details instruction set, and CTA. Make your content more appealing & effective so that user will lead to link.

Email strategy can include the following points:

  • send right mail at the right time
  • send test emails of new design
  • test emails on various platforms

Customer segment helps you differentiate between customers like who have products in their cart, who have purchased repeat customers, whom can I send new offers etc. So plan according to this, and send mail to them. 

Now we are dealing with lots of activity. Make an email marketing plan so it would be easy to track all the process. As explained in the video, you can write data group name, email topic, status, goal etc. 

In performance, you have to increase open rates and click rates. Decrease unsubscribe rates and control bounce back. So plan your email strategies & send effective emails to the audience, and derive maximum results.

FAQs

The email strategy is the backbone of your digital marketing campaign. It can be an effective tool to build relationships with your customers, to create brand awareness, and to collect leads. There are three main elements that you should consider for your email strategy: - The message content - The email template - The distribution method

An email strategy is a series of steps and general guidelines that help you achieve your objectives. For example, if your objective is to grow your list, you will want to invest in email marketing campaigns. An email strategy is a series of steps and general guidelines that help you achieve your objectives. For example, if your objective is to grow your list, you will want to invest in email marketing campaigns. As the Internet has grown, it has become easy for companies to reach their customers through digital channels like emails. So now it's important not only for companies to have an idea of what they are doing but also for them to have an effective email strategy.

Email marketing is an effective way to reach your target audience. It allows you to connect with people in a personalized manner. With the help of email marketing, businesses can establish instant connections with their customers and can build long-term relationships. It is important that you have a clear idea of what your target audience wants to hear about in order for your emails to be relevant.

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