How To Plan Email Strategy In Digital Marketing?
A business person should plan every strategy. So email marketing also needs to plan. We have to understand the importance of email marketing. Before marketing, we need to plan a strategy. First of all, you need a customer list. Make a relevant list of customers, or else your mail will go to spam.
How can you get the mail id of people? By asking for registration at your website, leading generation pages, email exchange for a coupon, and social media, before downloading any free services, at exchange free information, while giving feedback to satisfying services. After getting a list of mail id, set your goal for email marketing.
The goal of email marketing can be for remarketing, completion of the transaction, new products alert, increasing sales, customer retentions, etc. After setting a goal, understand the audience. Recognize customer segment, as we previously learned it. Draw content based on customer segment like age group, gender, area. Keep in mind the requirements of customers and draft mail accordingly.
Email contents should contain details of products, offers/deals, image, video, testimonials, details instruction set, and CTA. Make your content more appealing & effective so that user will lead to link.
Email strategy can include the following points:
- send right mail at the right time
- send test emails of new design
- test emails on various platforms
Customer segment helps you differentiate between customers like who have products in their cart, who have purchased repeat customers, whom can I send new offers etc. So plan according to this, and send mail to them.
Now we are dealing with lots of activity. Make an email marketing plan so it would be easy to track all the process. As explained in the video, you can write data group name, email topic, status, goal etc.
In performance, you have to increase open rates and click rates. Decrease unsubscribe rates and control bounce back. So plan your email strategies & send effective emails to the audience, and derive maximum results.
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