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Course Content

How to start with video marketing

How To Start Video Marketing?

In last video, we have seen the importance of video marketing. Now let’s see how to start doing marketing using video.

In video, example of LearnVern’s YouTube channel is taken. Channel’s basic information is written in about section. In discussion forum, you can ask or share anything in comment form. In videos section, you can see many videos from which you can learn in vernacular language. Any user connects to a channel via subscribe button. By subscribing, you can get update of newly released videos.

Your video title should be compelling. You can search any channel or information in search bar. You can see related videos of search is listed down. Also you can see, on YouTube ad campaigns can run too. You can filter a video by its uploaded date, type, duration, features and much more. These all examples are of set channels. Let’s see how to make a fresh YouTube channel and other things.

As YouTube is a product of Google, for sign in, a Gmail ID is required. After login, go to Home page. In user menu, you can enter basic details of your channel. Click on my channel. Keep name of your channel and select create channel. After that, go to customize channel.

On clicking customize channel, you will see a dashboard where you can change so many basic things. You can add channel art at top and a profile photo, too! Then, go to about section and add channel description in description area. Enter remaining further details. You can create playlists of your uploaded videos.

After completing this detailing, come back to my channel option. In that, click on creator studio. Here, you can manage your videos and everything about your channel. On the right top side, there’s an option for uploading. You can upload videos from that section.

So we have learned from basic how to start and set up a YouTube channel. Now in next video we will see how to make effective content for video and how to attract more audience.



Although video marketing is not a simple way to establish your brand, once you get the hang of it, you'll wonder why you waited so long. It's time to incorporate video marketing into your content marketing plan.

6 Online Video Marketing Strategies and Tips:

  • Know what you want to achieve with your online video marketing.
  • Know who you're trying to reach.
  • Make a decision about the type of online video you'll make.
  • Create an engaging video script.
  • Make Use of the Appropriate Video Marketing Tools.
  • Analyze and improve your video marketing efforts online.

7 Tips for Creating a Super-Successful Video Marketing Campaign:

  • Instead of focusing on sales, tell tales.
  • Make the most of the initial few seconds.
  • On Facebook, you may target relevant audiences.
  • Tell your tale both with and without the use of sound.
  • Include call-to-actions (CTAs).
  • Make your website search engine friendly.
  • Collaborate with other influencers and brands.

  • The 5 Secrets of a Superb Video Marketing Center Your video should be centred on the story rather than the sale.
  • Make the Best 10 Seconds Ever in your Video.
  • Incorporate humour into your video.
  • Tag it Up to SEO-Optimize Your Video
  • Use video to educate your customers and demonstrate your worth.

  • Educational films are one of the four major types of video marketing that you may do on your own. Your audience will learn something new from educational videos.
  • Videos about the company culture. Videos about your company's culture might help you show off your company's personality.
  • Videos of the products.
  • Video testimonials

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