Course Content

Course Content

How to select the Google Adword Campaign for your business?

How to select Google AdWord Campaign for our Business

In this video we are going to see that how we can select Google AdWords Campaign for our Business and what are the things which we should focus on while choosing the campaign.

First type of Campaign is Sales. It is use to drive online sales, in app, by phone or store. If we choose this Campaign we can run Search Ad, Display Ad, Shopping Ad, Video Ad, Smart Ad (automated ads by Google), & Discovery Ad.

Another type of Campaign is Lead Ads. They are used to get leads and other conversions by encouraging customers to take action. Here also we can run different ads like Search Ad, Display Ad, Shopping Ad, Video Ad, Smart Ad (automated ads by Google), & Discovery Ad.

Another Campaign is Website Traffic which are mainly used because they only make conversions possible. It targets the appropriate audience & direct them to our website. In this campaign we will not be able to use Automated Ads because Google has removed that option, & left it on us that what kind of traffic do we want to target.

After that another type of Campaign is Product and Brand consideration which encourages people to explore our products and services. Here we will only be able to run Video Ads because according to Google they are best for creating awareness among everyone about our products.

Next Campaign type is Brand Awareness and Reach. It reaches a broader audience and build awareness about the product. Here we can run two types of ads ie. Display (which runs different kinds of Ads across the web) & Video.

After that we have App promotion goal ie. after running campaign for this we'll get more installs & interactions for our app. Here we can only run App Ads and not any other video ads. Here we need to select mobile app's platform ie. Android or IOS.

The last type of Campaign is Local which are used for Local store visits and promotions. They drive visits to local shops, including restaurants and dealerships. We can run Local Ads for this which will drive store visit to local business locations with ads showing across Google's networks (such as Maps & Search).


Google ads are not just used to promote products and services. They can be used for a variety of purposes such as increasing awareness, generating leads, and driving website traffic to name a few. The type of campaign depends on the purpose and objectives of the company or business. Types: Awareness Campaigns: These campaigns are useful when the company wants to create awareness about their product or service images, reviews, videos reviews and testimonials. Lead Generation Campaigns: These campaigns are best for those companies that want to generate leads by incentivizing people with an offer or reward in return for filling out a form. Traffic Campaigns: This campaign is best for those businesses who want to drive website traffic by increasing online visibility through SEO (Search Engine Optimization) efforts.

Your Google AdWords campaign is the place where you will see your ads and keywords. The location of your Google AdWords campaign can be found in the top right corner of the toolbar on your browser. Google AdWords campaigns are a special type of account that collects information about your advertising on Google and across the web, including: - Keywords - Ads - Dates - Budgets - Impressions (the number of times people saw or clicked on an ad) - Spend (the total amount you spent on advertising)

The following will provide you with a step-by-step guide on how to set up a Google Adwords campaign. 1. Go to the Google Adwords website and log in using your Gmail account. 2. On the left-hand side, select "Campaigns and Ads" and then select "Campaigns". 3. You can now set up your campaign by clicking on "New Campaign" and following the instructions on screen to create an ad group for your campaign, add targeting information, and choose a budget amount. 4. Selecting keywords is crucial when creating your Google Adwords campaigns so that you can target potential customers for your products or services that are searching online for these terms. 5. Once you have selected keywords, click "Save and Continue

Share With Friend

Have a friend to whom you would want to share this course?

Download LearnVern App

App Preview Image
App QR Code Image
Code Scan or Download the app
Google Play Store
App Store
297K+ Downloads
App Download Section Circle 1
4.5 Rating
App Download Section Circle 2
10K+ Reviews
App Download Section Circle 3
  • Learn anywhere on the go
  • Get regular updates about your enrolled or new courses
  • Share content with your friends
  • Evaluate your progress through practice tests
  • No internet connection needed
  • Enroll for the webinar and join at the time of the webinar from anywhere