How to select Google AdWord Campaign for our Business
In this video we are going to see that how we can select Google AdWords Campaign for our Business and what are the things which we should focus on while choosing the campaign.
First type of Campaign is Sales. It is use to drive online sales, in app, by phone or store. If we choose this Campaign we can run Search Ad, Display Ad, Shopping Ad, Video Ad, Smart Ad (automated ads by Google), & Discovery Ad.
Another type of Campaign is Lead Ads. They are used to get leads and other conversions by encouraging customers to take action. Here also we can run different ads like Search Ad, Display Ad, Shopping Ad, Video Ad, Smart Ad (automated ads by Google), & Discovery Ad.
Another Campaign is Website Traffic which are mainly used because they only make conversions possible. It targets the appropriate audience & direct them to our website. In this campaign we will not be able to use Automated Ads because Google has removed that option, & left it on us that what kind of traffic do we want to target.
After that another type of Campaign is Product and Brand consideration which encourages people to explore our products and services. Here we will only be able to run Video Ads because according to Google they are best for creating awareness among everyone about our products.
Next Campaign type is Brand Awareness and Reach. It reaches a broader audience and build awareness about the product. Here we can run two types of ads ie. Display (which runs different kinds of Ads across the web) & Video.
After that we have App promotion goal ie. after running campaign for this we'll get more installs & interactions for our app. Here we can only run App Ads and not any other video ads. Here we need to select mobile app's platform ie. Android or IOS.
The last type of Campaign is Local which are used for Local store visits and promotions. They drive visits to local shops, including restaurants and dealerships. We can run Local Ads for this which will drive store visit to local business locations with ads showing across Google's networks (such as Maps & Search).
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