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What Is Content Marketing In Digital Marketing?

How to do effective content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive customer action.

It is often used by business to attract attention and generate leads. And for increasing brand awareness or credibility and generating online sales. In this marketing, you do not need to promote your product or services to direct customer. Effective content will attract customer & create interest regarding products. In the video, an example is explained how you can write your content to attract students by relevant keywords. At the end of the description, you have to offer them a course.

When we try to sell directly, our products may not fetch the proper result, but if we choose alternate routes to create articles, we might be able to attract customers. Google evaluates the highest rating in its algorithm for ranking the content, and if the content is not better than the competitors' page, then google search results lower down. So content not only works for organic search but also helps in inorganic results. 

Using keyword multiple times on a page will get you rank on search results, but the strategy should be for a user, not for search engines. There is no easy way of ranking top on google for the long term. Google will know that the user is not looking for it and is bouncing out of the page quickly. 

Tips for content writing

- It should be in-depth & informative

- Try not to repeat the same things

- Differentiate Niche, sub-niche, Micro Niche

- Proper Market sizing

Benefits of Content Marketing:

- It helps in sale increasing

- You can save money by promoting your content in paid media

- Better customer services with more loyalty

CM is used by most marketers like P & G, Microsoft, Cisco Systems, and John Deere. Also, it is executed by small businesses & solopreneur as well. CM is the present & future of marketing. To summarize this topic, the content should be relevant and valuable. It should not sound like you are trying to spam your customer by continuously sending mail and various alerts. Instead, send reminders that will make marketing intriguing. Make your content as attractive and effective as much as possible. So go ahead and start selling your services with tips & tricks mentioned here! 


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