Course Content

Course Content

How to analyze video marketing

How to Analyze Video Marketing?

Till now we have seen that what is Video Marketing and how video marketing works in Digital marketing industry. Now we will see that how to analyse video marketing and further more about it.

After that we will go to the Learnvern's Youtube channel and log in it. After that we will open any such video which we want. Now we will see an 'Edit Video' option available below the Youtube video which we opened. From there we can manage everything about our video and change the meta tags and other requirements according to our preference.

We will be able to see the 'Analytics' option available on the left hand side of the screen. From here we can select any particular video or otherwise we can get a complete overview of our Full YouTube channel here. Different options are available here like watchtime, real-time, demographics, playback locations, traffic sources, translations, subscribers, & likes & dislikes.

We can even see the update of off our videos within different ranges of uploadation, like last 28 days, last week, last year, last month etc... Also we can provide different dates 'from' & 'to' according to our requirement.

We can see the detailed report below all the options, like watch time, average view duration, likes, comments, dislikes, shares, videos in playlist, subscribers, etc... This all helps us to get an understanding about what our audience likes and what not, what you should upload to get much more audience retention and be a successful youtuber.

Below that we will be shown the top 10 videos list with their watch time, views, likes, and comments. After that we will be able to see different options like top geographics, gender, playback locations, traffic sources etc... This option helps us to understand that from where our audience belongs.

From the 'Audience retention' option we can get an understanding about the average view duration of our videos with their accurate dates. This will help us get a good overview about YouTube videos. We can even open any particular video in get and complete analytics of it from Audience retention option.

So like this we can get an understanding that how Google has helped to get an Evaluation and Analytics of our YouTube video. Using this analysis we can get and idea that whatever audience likes and what the don't. Taking all that in consideration we can make our YouTube videos more attractive and get audience retention.



The success of video marketing is hard to evaluate as it depends on a lot of factors. Most often, the success of a video marketing strategy is about whether or not your audience watched and shared your videos and what kind of feedback they provide. It’s important to understand that the success of video marketing is based on how much time people spend watching and sharing your videos. These numbers will help you figure out how well you’re doing with measuring the success or failure.

Video analytics helps in analyzing and understanding the video data so that people can use it for better marketing purposes. Video analytics provide information about several metrics such as: - Viewers’ attention span - How long people watch a video - Percentage of time spent watching a video vs. other content on the site (for example, navigation) - The number of visitors to a website who watched a specific video

Many people think that making videos is difficult and requires a lot of knowledge in it. But, when you understand the basics of video marketing, it becomes easier. When you ask yourself these questions about your video, you can quickly decide if it is worth sharing? - Is your video appealing to the audience? - Is your video captivating? - Is your video helping the audience solve their problem or answer their question?

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