Course Content

Course Content

How to analyze video marketing

How to Analyze Video Marketing?

Till now we have seen that what is Video Marketing and how video marketing works in Digital marketing industry. Now we will see that how to analyse video marketing and further more about it.

After that we will go to the Learnvern's Youtube channel and log in it. After that we will open any such video which we want. Now we will see an 'Edit Video' option available below the Youtube video which we opened. From there we can manage everything about our video and change the meta tags and other requirements according to our preference.

We will be able to see the 'Analytics' option available on the left hand side of the screen. From here we can select any particular video or otherwise we can get a complete overview of our Full YouTube channel here. Different options are available here like watchtime, real-time, demographics, playback locations, traffic sources, translations, subscribers, & likes & dislikes.

We can even see the update of off our videos within different ranges of uploadation, like last 28 days, last week, last year, last month etc... Also we can provide different dates 'from' & 'to' according to our requirement.

We can see the detailed report below all the options, like watch time, average view duration, likes, comments, dislikes, shares, videos in playlist, subscribers, etc... This all helps us to get an understanding about what our audience likes and what not, what you should upload to get much more audience retention and be a successful youtuber.

Below that we will be shown the top 10 videos list with their watch time, views, likes, and comments. After that we will be able to see different options like top geographics, gender, playback locations, traffic sources etc... This option helps us to understand that from where our audience belongs.

From the 'Audience retention' option we can get an understanding about the average view duration of our videos with their accurate dates. This will help us get a good overview about YouTube videos. We can even open any particular video in get and complete analytics of it from Audience retention option.

So like this we can get an understanding that how Google has helped to get an Evaluation and Analytics of our YouTube video. Using this analysis we can get and idea that whatever audience likes and what the don't. Taking all that in consideration we can make our YouTube videos more attractive and get audience retention.



Here are the metrics you'll need to keep track of in order to gauge how well your films are being received:

  • Play at a fast pace. The number of times your video was played divided by the number of views it received is known as the play rate.
  • Shares, Likes, Comments, and Reactions are all terms used to describe how people feel about something.
  • CTR stands for click-through rate.
  • Keep an eye on the clock.
  • (ROI) = $ Sales from Video Conversions /

Here are some simple techniques to assess the performance of video marketing using these metrics:

  • Examine how many times a pay-per-click video ad appeared for specific search searches.
  • Examine the frequency with which a video ad appears on social media.
  • Compare metrics collected from third-party sites such as Pinterest or Google.

Video marketing analytics provides you with the information you need to stop guessing and start making informed decisions based on hard data. As the importance of marketing grows, it's worthwhile to spend time analysing all of the campaign data available to better understand what's working and what isn't.

  • View count.
  • Play rate.
  • Engagement.
  • Social sharing.
  • Click-through rate.
  • Conversion rate.
  • Feedback.

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