Course Content

Course Content

How to set Marketing Strategy

How To Build Marketing Strategy In Digital Marketing?

Up to now, what we have learned can be considered as the final stage for now. We saw - How to set customer strategy, understanding their needs, what our business is, etc. Now we will see how to reach them through various channels.

Marketing strategies need to be specific at times. Strategies should be according to our customer segment. We might not get the desired result for a single method for each audience. So individual marketing plans should be there for each audience segment. Like those who are in the electronic segment, reach to them through electronic media. For other users, differentiate channels and ways to get them.

As we discussed before, we have Earned, Paid, Owned, and Shared media. Now you have to plan according to your customer strategy to choose which marketing media.

As shown in the video, make an excel sheet for marketing strategies. Define business goal first. According to your customer, write down digital media. You can also write in Earned, Paid, Owned, and Shared media if you think your goal needs to promote through those channels. You can use this excel sheet as a referral for building your strategy.

We have many marketing channels available. But, in the initial stage, you will not be able to use all of them. As soon as you use them, one by one, you will get reviews and analyses of the same. Based on that, build your next strategy for better results. You have to keep searching for a new audience, new objectives, and new channels. This will need a lot of practice; then, you will find two or more channels for your business through which you’ll grow.

As a marketing strategy is the final stage of the strategy, build it correctly, and success will be yours! Do fill your data in to explain the excel sheet; use them better. Then go for a marketing campaign, you’ll get better results. You can download excel sheets from


Companies use a marketing strategy to achieve their goals. There are many strategies to choose from, but the most important thing is determining what the company's goals are and creating a plan for achieving those goals. The first step of the marketing strategy process is to understand who your customers are and what your company can offer them. This can be done by doing research on your audience. Once you have a better idea of who your customers are, you should create a mission statement for how you want to grow as a company and then identify five or six key metrics that will help you gauge your progress.

This section explores the four most commonly used marketing strategies. Strategy 1: Price - A company's pricing strategy is one of the most important aspects that can affect their success. Pricing can be a difficult task, but there are four major factors to consider when determining the price of a product. Strategy 2: Place - Place is a key element of any successful campaign. It can help you to generate awareness, build community, and grow your audience. Here are four ways to boost your campaign's results. Strategy 3: Promotion - Promotion includes advertising, public relations, and promotional strategy. The goal of promoting a product is to reveal to consumers why they need it and why they should pay a certain price for it. Strategy 4: Product - Product refers to a good or service that a company offers to customers. Ideally, a product should fulfill an existing consumer demand. Or a product may be so compelling that consumers believe they need to have it and it creates a new demand. To be successful, Marketer need to understand the life cycle of a product.

An effective marketing strategy is one that helps you generate more leads, attract more customers, and ultimately grow your business. Marketing is so much more than just advertising. It is about getting the right message to the right people at the right time. A marketing strategy should be based on your target audience, your location, and your current market situation.

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