Course Content

Course Content

How to set Marketing Strategy

How To Build Marketing Strategy In Digital Marketing?

Up to now, what we have learned can be considered as the final stage for now. We saw - How to set customer strategy, understanding their needs, what our business is, etc. Now we will see how to reach them through various channels.

Marketing strategies need to be specific at times. Strategies should be according to our customer segment. We might not get the desired result for a single method for each audience. So individual marketing plans should be there for each audience segment. Like those who are in the electronic segment, reach to them through electronic media. For other users, differentiate channels and ways to get them.

As we discussed before, we have Earned, Paid, Owned, and Shared media. Now you have to plan according to your customer strategy to choose which marketing media.

As shown in the video, make an excel sheet for marketing strategies. Define business goal first. According to your customer, write down digital media. You can also write in Earned, Paid, Owned, and Shared media if you think your goal needs to promote through those channels. You can use this excel sheet as a referral for building your strategy.

We have many marketing channels available. But, in the initial stage, you will not be able to use all of them. As soon as you use them, one by one, you will get reviews and analyses of the same. Based on that, build your next strategy for better results. You have to keep searching for a new audience, new objectives, and new channels. This will need a lot of practice; then, you will find two or more channels for your business through which you’ll grow.

As a marketing strategy is the final stage of the strategy, build it correctly, and success will be yours! Do fill your data in to explain the excel sheet; use them better. Then go for a marketing campaign, you’ll get better results. You can download excel sheets from


A digital marketing strategy will typically have three main components:

  • Marketing objectives - What are you trying to achieve?
  • Tactics - How will you achieve your marketing objectives?
  • Metrics - How will you measure success?

The following are some key components of a marketing strategy:

  • Marketing objectives: What are the goals of the company?
  • Target audience: Who are the target customers?
  • Marketing channels: How will the company reach its target customers?
  • Marketing mix: What is the mix of different marketing tools that will be used?
  • Communication channels: How will the company communicate with its target audience?
  • Pricing strategy: What is the pricing strategy for each product or service offered by this company?

The first step in setting up a marketing strategy is to identify the target audience. The next step is to determine the goal of the campaign. Thirdly, you will need to come up with a creative idea that will help you achieve your goal. The final step in setting up a marketing strategy is to develop and implement your plan.

The benefits of setting up a marketing strategy are:

  • You can be more efficient with your time and resources by having a clear overview of what activities you need to do.
  • You'll have the opportunity to focus on growth rather than maintenance, which means that all of your efforts will be focused on generating more revenue, not keeping things afloat.
  • You'll be able to plan out how you want your marketing campaign to run, so you can allocate time and resources accordingly.

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