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how to set up marketing on Linkedin effectively?

How to set up Marketing on LinkedIn

In this video we are going to see everything about LinkedIn Marketing in detailed way & understand why it is perfect for B2B.

Who can use LinkedIn ?
- Students
- Coaches
- Consultants
- Freelancers
- Business Owners
- Professionals

Facts about LinkedIn :
- #1 B2B Marketing platform
- #1 Lead generation platform
- 700 million+ user and 40% active monthly
- 30 million+ companies are on LinkedIn
- 40% users are senior executive & decision makers

5Ps of LinkedIn Marketing are as follows :
- Profile
- People
- Prospecting
- Process
- Positioning

The first thing which we should focus on is our LinkedIn profile. From our profile we built trust to other users to whom we want to connect. Our LinkedIn profile will be optimised for three things, Credibility, Likability, & Expertise.

While creating our LinkedIn profile we should focus on firstly Title & Headline. It will give the viewer perfect opinion about ourselves & our profession. Other thing which we should keep in mind is the Images which we include in our Profile. They have very huge impact in our Profile because if any video for image which is directly replicating your headline can help build trust for your viewers.

The Important section which we should not miss is LinkedIn About Us section. Here we can write something about ourselves in 200 to 300 words & it can be very effective. We can add something about our Achievements and knowledge of our profession here. We should not add much personal information here as it is not related to what we want to show.

We should always add our headshot image in profile picture, a selfie or group photo is not as much effective here. And also we should add the Headline in very effective manner which helps the viewer understand about our profession & what we do at first glance.

The cover photo of our LinkedIn profile should be related to our Headline which depicts more about our profession in an imaged way.

Now if we want to check the score of our LinkedIn profile we have two different tools. One is 'resumeworded.com' where we can just login & check the strength of our LinkedIn profile & how can we improve it. Other tool is 'Photofeeler' where we can simply check the strength of our Profile picture.

FAQs

LinkedIn is a social networking site specifically focused on the professional community. It is one of the most popular social media platforms out there. LinkedIn is useful for connecting with other professionals, expanding your professional network, and finding new opportunities in your field. It has over 500 million users which gives it a large reach. It's important to make sure your LinkedIn profile includes all the relevant information you want potential employers or business partners to know about you. You should include your current job title, company name, job function, work experience dates for each position held at that company, education background, industry expertise and skillsets. And don't forget about your personal interests outside of work too!

This guide will help you to create a unique, personalized LinkedIn marketing plan. For this, you should take into account what makes your company stand out and differentiates you from other companies in your industry. There are 6 steps to create an effective LinkedIn marketing plan: 1) Define your goals 2) Establish objectives 3) Identify past successes 4) Create a content calendar 5) Create a list of content ideas that align with your goals and objectives 6) Share past successes on LinkedIn related to the content you want to share now, but don't forget to mention the date they happened! This way, it looks like they are still happening or will happen soon.

The world has changed since LinkedIn was created in 2003. It used to be about showing up at work and meeting friends. Now, it’s about building a reputation and connecting with people who can help you get ahead. LinkedIn is an important social media platform for every professional to create their personal brand. But to succeed on this platform, you need an effective LinkedIn marketing strategy that will provide value to your potential customers. To develop an effective LinkedIn marketing strategy in 2021, you need to know your target audience, what they want and how they want it delivered. You also need to think of the best time of the day to post content on the platform and optimize your profile for search engines like Google or Bing which show up when someone is looking at your profile page or other content on LinkedIn itself.

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