Digital Marketing Course > Fundamentals of Google Adwords

What is Adwords? And how does it work?

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Overview

Understanding Google Ads from Basics

In our today's video topic is 'Google Ads'. Google Ads are search driven advertising methodology. We will learn many different things about Google Ads like Keyword research, how to create a proper Google Ad, and how to accurately optimize an Ad & etc...

Google Ads and Power of Search :
- People do not go to Google to waste time
- People go to Google when they want something like Information, Services, Products, Entertainment & etc...
- Search Volume of a particular keyword remains consistent over the time or can increase in some cases
- Google gets 3.5 Billion searches per day
- You are meeting your customer half the way
- Conversions and quality is higher
- Intent is clear so that interest and demographics does not matter
- Every Google Ads Campaign is an asset and over the time it will give you better conversions
- Google Ads gives you idea about SEO

The below mentioned steps are to understand 'Driving Traffic from Google Ads' topic :
- You need strong funnel to get ROI
- Once you have strong funnel, it will help you to drive the capital to scale the ads
- Typical funnel looks like Traffic> lead> Sales > Buyers
- Running conversion optimised ads is important
- Search traffic + Display network can attract LOT of traffic at cheap rates
- Display and YouTube campaigns can be used for retargeting
- YouTube is the 2nd largest search engine
- Think of long term with low daily budget to get maximum ROI. You need to set up many campaigns

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The pay-per-click (PPC) model is used by Google Ads. That is, marketers target a certain keyword on Google and place bids on it, competing with other marketers who are also targeting the keyword. Your bids are "maximum bids," or the most amount you're willing to spend for an ad.

You may pay to have a Google ad for your business displayed to people who search for relevant terms on Google Search and Maps using Google Ads (previously known as Google AdWords). Google Ads is an important digital marketing tool for any company trying to get relevant ad text in front of its target audience.

No, AdSense participation is completely free. Even better, Google will compensate you for clicks or impressions on Google advertising that you will place on your website. Read our AdSense earning guide for additional information on how much money you can make with AdSense. You might also submit an application right now.

Make good use of keywords. With Google Ads, keyword selection and placement differs from that of a blog post or web copy. Keep your copy short and to the point. Advertisement clickers are looking for something specific. A call to action should always be included.

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Course Content

  1. Introduction of Digital Marketing
    7m 23s
  2. How to use LearnVern
    3m 20s
  3. What is Digital Marketing
    15m 55s
  4. How do you do Digital Marketing research?
    30m 13s
  5. Assignment of Market Research
    4m 24s

  1. What are the Important terminologies of Online Marketing
    12m 1s
  2. What are the ways of Digital Marketing
    11m 10s

  1. How Strategy works
    7m 59s
  2. How to Build Business Strategy
    5m 20s
  3. How to Build Customer Strategy
    10m 41s
  4. How to set Marketing Strategy
    8m 32s

  1. How do I create a Digital Marketing Website?
    40m 1s
  2. How to create a website in HTML for online Marketing?
    46m 58s
  3. How to make the most effective website for Digital Marketing
    13m 8s
  4. How to select Domain Name for Effective Digital Marketing
    14m 40s
  5. How to Set up Website Yourself or Outsource
    11m 12s
  6. How to start Building Website for Digital Marketing
    13m 48s
  7. How to improve the website conversions
    13m 24s
  8. How to create effective web copy for website
    6m 52s
  9. What is Importance of Responsive website
    13m 46s
  10. What does Google Search Console do?
    13m 48s
  11. Assignment of Google Search Console
    1m 13s

  1. What is SEO
    13m 20s
  2. Which are the different ways of SEO
    13m 30s
  3. What is image SEO? Are images good for SEO?
    16m 33s
  4. Assignment of Image SEO
    59s
  5. How do you search for Keywords on Google?
    37m 21s
  6. Assignment of Keywords Research
    2m 18s
  7. How to Search and Analyse Keywords for SEO
    28m 55s
  8. What is importance of building content for SEO
    11m 6s
  9. What is Local Lead?How it is important for SEO
    15m 52s
  10. What is a backlink in SEO?
    20m 49s
  11. Which Backlinks are best for SEO?
    26m 17s
  12. Assignment of Backlinks
    1m 47s
  13. How to use SEO Tools - Moz?
    21m 58s
  14. How to use tools to drive Traffic, Click and Sales?
    26m 9s

  1. What is Adwords? And how does it work?
    18m 12s
  2. How to use Google Adwords?
    29m 40s
  3. How to use Google Adwords to reach your goals?
    30m 33s
  4. How to review your Adset Results in Adwords?
    24m 27s
  5. How to select the Google Adword Campaign for your business?
    7m 37s
  6. Assignment of Google ads
    1m 15s
  7. How to evaluate the search and display marketing
    13m 17s

  1. How to do the effective content marketing
    16m 38s
  2. How to Build and manage content for different Context-Part1
    15m 3s
  3. How to Build and manage content for different Context-Part 2
    22m 37s
  4. How to create blogs
    17m 7s

  1. What is Email Marketing
    13m 44s
  2. How to plan email strategy
    14m 55s
  3. Which tools are available for Email Marketing and How to analyse it
    21m 57s
  4. What is Email Marketing? How to set up Email Marketing effectively?
    31m 16s
  5. Assignment of Email Marketing
    1m 2s

  1. How landscape change of Mobile Marketing
    29m 52s
  2. What is importance of application for Mobile Marketing
    13m 40s

  1. How to set Social Media Strategy
    9m 50s
  2. Who is Using Social Media
    8m 42s

  1. How is linkedin used for Marketing?
    30m 13s
  2. How can I market on Linkedin for free?
    35m 33s
  3. how to set up marketing on Linkedin effectively?
    18m 51s
  4. How to set up content strategy for Linkedin?
    28m 9s
  5. How Can Linkedin help your business grow?
    23m 50s
  6. Assignment of Linkedin Growth Strategy
    3m 49s
  7. Assignment of Linkedin Marketing Profile
    53s

  1. What is Facebook Marketing?
    30m 47s
  2. How to use Facebook for Business Marketing?
    32m 47s
  3. How to Set up Facebook Business Account?
    17m 24s
  4. Effective ways of setting up Facebook marketing for your business
    25m 13s

  1. How do I get Facebook Ads Manager in Digital marketing
    17m 56s
  2. How does Facebook Ad Manager Work in Digital marketing
    26m 36s
  3. how to set up an Ad that generates Leads and Conversions in Digital marketing
    25m 16s
  4. how to set up an Facebook Ad that Generates Traffic on website in Digital Marketing
    35m 32s
  5. Assignment of Facebook Ads
    2m 56s

  1. What is Twitter Marketing? How does it work?
    30m 12s
  2. How is Twitter used for Marketing?
    46m 19s

  1. How to do Instagram Marketing?
    27m 25s
  2. How to set up Instagram Marketing Account?
    30m 44s
  3. How to promote your business in Instagram?
    11m 59s
  4. Assignment of Instagram Marketing
    1m 38s

  1. What is Quora? And how can it help in Digital Marketing?
    28m 21s
  2. how to create a Quora Marketing Strategy for your Business?
    30m 50s
  3. Assignment of Quora Marketing
    1m 30s

  1. Why video marketing become so popular
    13m 40s
  2. How to start with video marketing
    15m 35s
  3. What is Video content?How to create effectively
    7m 38s
  4. How do you become a YouTube Marketer?
    29m 8s
  5. What is YouTube's Marketing Strategy?
    34m 53s
  6. Assignment of YouTube
    1m 23s
  7. How to analyze video marketing
    9m 38s

  1. What is Google Analytics used for?
    26m 10s
  2. Understanding the Basic reports for Google Analytics
    23m 56s
  3. How to measure custom Campaigns in Google Analytics?
    39m 35s
  4. Assignment of Google Analytics
    1m 7s

  1. How to install Google Tag Manager
    2m 12s
  2. Practical of google tag Manager
    12m 48s

  1. What is A/B Testing How A/B testing works?how to evaluate it
    8m 20s
  2. How Affiliate Marketing works
    7m 55s

  1. How do I Start working as a freelancer in Digital Marketing?
    24m 49s
  2. Different ways of making money as a freelancer through Digital Marketing?
    20m 44s
  3. How to Make Money by setting up Social Media Accounts?
    24m
  4. How to earn money as an Affiliate?
    27m 48s
  5. How to earn Money by setting up a Website?
    37m 38s

  1. Interview Q and A
    55m 26s
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