Course Content

Course Content

What is Adwords? And how does it work?

Understanding Google Ads from Basics

In our today's video topic is 'Google Ads'. Google Ads are search driven advertising methodology. We will learn many different things about Google Ads like Keyword research, how to create a proper Google Ad, and how to accurately optimize an Ad & etc...

Google Ads and Power of Search :
- People do not go to Google to waste time
- People go to Google when they want something like Information, Services, Products, Entertainment & etc...
- Search Volume of a particular keyword remains consistent over the time or can increase in some cases
- Google gets 3.5 Billion searches per day
- You are meeting your customer half the way
- Conversions and quality is higher
- Intent is clear so that interest and demographics does not matter
- Every Google Ads Campaign is an asset and over the time it will give you better conversions
- Google Ads gives you idea about SEO

The below mentioned steps are to understand 'Driving Traffic from Google Ads' topic :
- You need strong funnel to get ROI
- Once you have strong funnel, it will help you to drive the capital to scale the ads
- Typical funnel looks like Traffic> lead> Sales > Buyers
- Running conversion optimised ads is important
- Search traffic + Display network can attract LOT of traffic at cheap rates
- Display and YouTube campaigns can be used for retargeting
- YouTube is the 2nd largest search engine
- Think of long term with low daily budget to get maximum ROI. You need to set up many campaigns


The pay-per-click (PPC) model is used by Google Ads. That is, marketers target a certain keyword on Google and place bids on it, competing with other marketers who are also targeting the keyword. Your bids are "maximum bids," or the most amount you're willing to spend for an ad.

You may pay to have a Google ad for your business displayed to people who search for relevant terms on Google Search and Maps using Google Ads (previously known as Google AdWords). Google Ads is an important digital marketing tool for any company trying to get relevant ad text in front of its target audience.

No, AdSense participation is completely free. Even better, Google will compensate you for clicks or impressions on Google advertising that you will place on your website. Read our AdSense earning guide for additional information on how much money you can make with AdSense. You might also submit an application right now.

Make good use of keywords. With Google Ads, keyword selection and placement differs from that of a blog post or web copy. Keep your copy short and to the point. Advertisement clickers are looking for something specific. A call to action should always be included.

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