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In our today's video topic is 'Google Ads'. Google Ads are search driven advertising methodology. We will learn many different things about Google Ads like Keyword research, how to create a proper Google Ad, and how to accurately optimize an Ad & etc...
Google Ads and Power of Search :
- People do not go to Google to waste time
- People go to Google when they want something like Information, Services, Products, Entertainment & etc...
- Search Volume of a particular keyword remains consistent over the time or can increase in some cases
- Google gets 3.5 Billion searches per day
- You are meeting your customer half the way
- Conversions and quality is higher
- Intent is clear so that interest and demographics does not matter
- Every Google Ads Campaign is an asset and over the time it will give you better conversions
- Google Ads gives you idea about SEO
The below mentioned steps are to understand 'Driving Traffic from Google Ads' topic :
- You need strong funnel to get ROI
- Once you have strong funnel, it will help you to drive the capital to scale the ads
- Typical funnel looks like Traffic> lead> Sales > Buyers
- Running conversion optimised ads is important
- Search traffic + Display network can attract LOT of traffic at cheap rates
- Display and YouTube campaigns can be used for retargeting
- YouTube is the 2nd largest search engine
- Think of long term with low daily budget to get maximum ROI. You need to set up many campaigns
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