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What is Email Marketing

What Is Email Marketing In Digital Marketing?

Email marketing is one of the oldest & most popular digital marketing techniques. If email marketing is done with proper intention and direction, it can generate many leads. Every marketer knows that customer checks their mails twice or more in a day. So to be in touch with them, marketers send promotional emails with attractive contents. 

If your email will irrelevant, then it will go to spam. But if you make a list of interested people and send emails, then it will work best. Every mail sent to a customer could be considered as email marketing. An email should contain a subject, unsubscribe link, a reminder of when & how they subscribed to the list.

Purpose of Email Marketing

  • To find a new customer
  • To retain an existing customer
  • For generating revenue

Email marketing is used for promoting the latest product. Existing users can upgrade old services through email. Also, trusted customers can share our services to others through email. 

The advantage of email marketing is it can help you in earning high ROI. After search marketing, email marketing is the most effective digital marketing. As we know, most internet users check emails daily. Transactional emails can helps in purchases or shop-cart abandonment. 

It is low cost and capable of generating success. Email marketing is easily measurable and flexible digital marketing. Ask yourself questions as if you are a customer and what type of email will attract you to click and read; what service will customer seek and need. Time plays a significant role in email marketing. You have to send the right mail at the right time. Navigate users who have abandoned your site by sending alerts and offering discounts.

We will learn EM tools like Mail chimp, send grid, constant contact in an upcoming video.

Tips for Email Marketing:

  • Stay away from average length subject lines.
  • Keep your subject line on the topic.
  • Focus on benefits
  • Keep Front-load links
  • Set right place for CTA
  • Make CTA interesting like ‘buy now’, ‘save offers now.’
  • Make responsive layouts
  • Put high-quality images

So email marketing is crucial to new as well as existing customers. It helps in conversions and networks. Proper & effective marketing will boost business among customers.


The use of email to promote products or services while building relationships with potential consumers or clients is known as email marketing. It's simply direct mail delivered electronically rather than through the mail.

Email marketing is a method of informing people on your email list about new products, promotions, and other services. It can also be a softer pitch to educate your audience about your brand's worth or keep them engaged in between transactions. It could also be anything in the middle.

  • Email Newsletters.
  • Acquisition Emails.
  • Retention Emails.
  • Promotional Emails.

You can segment your clients into multiple lists based on their preferences and provide highly targeted information to them using email marketing. Email is the ideal channel for driving engagement, from designing the perfect subject line to photos that appeal with your customers and relevant material that benefits your audience.

Engagement emails and transactional emails are the two forms of marketing emails you'll send out. Simply defined, engagement emails are about telling a story, whereas transactional emails are about making and completing a sale.

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