Course Content

Course Content

What is Digital Marketing

What is Digital Marketing?

First, let’s understand what marketing is—the action or business of promoting and selling products or services, including market research and advertising. Marketing requires a medium. The medium can be a TV ad, radio, magazine, bill boards, etc.

How does marketing work? First, understand the requirements & needs of the customer. According to that, modify product or service. The process involves understanding the buyer & their needs, provide existing users with your alternative, and even creating demand where it doesn’t exist. Also, an example is shown in the video of the same. 

Digital marketing has changed the way of marketing. You will see, history of digital marketing in the video. Digital marketing is a technique in which products and services are promoted online. A very interesting comparison between traditional & digital marketing is explained in a video. You will see many benefits of digital marketing.

Digital marketing’s objectives are: 

  • Building a brand awareness
  • To capture the targeted audience
  • Gaining of new customers
  • Increase revenue of a business
  • Improve local SEO

Digital marketing media can categorize in four ways: Earned, Paid, Owned, and Shared. Earned media includes media relations, blogger relations, and influencer relations. In paid media, advertising, banner ads, Google AdWords covered. Website, blog, and content fall under-owned media. Shared media contains social media, word of mouth & referrals. Using any media or by combining two or more, one can promote their business. 


Digital marketing can be used to create awareness, build brand loyalty and increase sales. The following are some of the ways digital marketing can help your company:

  • Generate leads - Digital marketing allows companies to find more people interested in their products or services. It also helps them identify which people are interested in what they offer and how they can reach them. This helps companies generate more leads than ever before.
  • Build brand loyalty - Brand loyalty is a crucial element of business success because it helps companies maintain high profits and customer satisfaction levels over time.

It is important for every company to have a digital marketing plan because it helps them in getting more customers and increasing their market share. One thing that companies should remember is that they need to make sure that they are using the right channels for their target audience. Companies should also make sure that they are using the right channels because what works for one company might not work for another.

Digital marketing tools can be used for many different purposes in the business world. They include social media marketing, SEO, email marketing, and landing pages. All these tools help businesses to reach their target audience and grow their business by increasing conversions.

Digital marketing is important in today's world because it provides businesses with the opportunity to reach people who might not be reached otherwise. It helps them build their brand, increase sales and profits, and gain insights on what their customers want.

Personal brands are becoming more important than ever before because they help in creating content that is tailored to your audience's needs. It also helps in building trust, which is essential for a successful online business.

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