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What is Digital Marketing

What is Digital Marketing?

First, let’s understand what marketing is—the action or business of promoting and selling products or services, including market research and advertising. Marketing requires a medium. The medium can be a TV ad, radio, magazine, bill boards, etc.

How does marketing work? First, understand the requirements & needs of the customer. According to that, modify product or service. The process involves understanding the buyer & their needs, provide existing users with your alternative, and even creating demand where it doesn’t exist. Also, an example is shown in the video of the same. 

Digital marketing has changed the way of marketing. You will see, history of digital marketing in the video. Digital marketing is a technique in which products and services are promoted online. A very interesting comparison between traditional & digital marketing is explained in a video. You will see many benefits of digital marketing.

Digital marketing’s objectives are: 

  • Building a brand awareness
  • To capture the targeted audience
  • Gaining of new customers
  • Increase revenue of a business
  • Improve local SEO

Digital marketing media can categorize in four ways: Earned, Paid, Owned, and Shared. Earned media includes media relations, blogger relations, and influencer relations. In paid media, advertising, banner ads, Google AdWords covered. Website, blog, and content fall under-owned media. Shared media contains social media, word of mouth & referrals. Using any media or by combining two or more, one can promote their business. 


Digital marketing is a broad term used to describe all marketing activities that use digital channels. These can include websites, apps, email campaigns, social media posts, and online advertisements. By using digital channels for marketing purposes, businesses have the ability to reach their target audiences more effectively and lower the cost of advertising. The same applies for charities making it easier to get their message out there- reaching a wider audience at a cheaper price. In summary, digital marketing is all about using technology to deliver your product or service in order to attract new customers digitally.

Digital marketing is a term that is becoming ever-more popular in the business world. Traditionally, this field was associated with content marketing and online advertising. However, it has evolved to include inbound marketing, search engine optimization, social media marketing, and email marketing. The following are some examples of digital marketing: - Email Marketing: Emailing your audience when you have new content or when it's the perfect time for them to purchase your products/services/new releases. This can help grow your brand awareness among potential customers. - Search Engine Optimization (“SEO”): Optimizing your website for search engines to increase the visibility of your website on Google and other search engines like Bing and Yahoo! - Social Media Marketing: Using social media platforms

As a digital marketing professional, you're always looking for new ways to increase your content creation. You might be interested in learning how AI writing assistants can help you to achieve that goal. A digital marketing professional is someone who uses digital media to communicate with the target market in order to build brand awareness, promote business growth, or increase revenue. Digital marketing professionals fall into one of two categories - marketers and content creators. For a digital agency or a business, content is the core of their marketing strategy. One of the most important parts of the content is writing.

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