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What is Digital Marketing?

First, let’s understand what marketing is—the action or business of promoting and selling products or services, including market research and advertising. Marketing requires a medium. The medium can be a TV ad, radio, magazine, bill boards, etc.

How does marketing work? First, understand the requirements & needs of the customer. According to that, modify product or service. The process involves understanding the buyer & their needs, provide existing users with your alternative, and even creating demand where it doesn’t exist. Also, an example is shown in the video of the same. 

Digital marketing has changed the way of marketing. You will see, history of digital marketing in the video. Digital marketing is a technique in which products and services are promoted online. A very interesting comparison between traditional & digital marketing is explained in a video. You will see many benefits of digital marketing.

Digital marketing’s objectives are: 

  • Building a brand awareness
  • To capture the targeted audience
  • Gaining of new customers
  • Increase revenue of a business
  • Improve local SEO

Digital marketing media can categorize in four ways: Earned, Paid, Owned, and Shared. Earned media includes media relations, blogger relations, and influencer relations. In paid media, advertising, banner ads, Google AdWords covered. Website, blog, and content fall under-owned media. Shared media contains social media, word of mouth & referrals. Using any media or by combining two or more, one can promote their business. 


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