Today’s lecture is going to be apart from work. Today we will not talk about work.
Now, we will discuss the expert level as we are not students anymore. Ok.
Right now you are not a student. If you are ready to go in industry you can’t go in there
On the basis of a student's knowledge, you must have expert level knowledge.
This is very much important for you to learn to go ahead in your industry.
At student level you will definitely get the job but if you want a good job and you want to do some extraordinary things , if you want to do something extraordinary to improve your designing then it is very much important for you to understand and watch these things.
Now, let’s discuss that..
Now see what is the student level? And what is the expert level?
We will understand the difference between both of them.
Student level is like someone who hasn’t explored that much.
Like, when you go to a new city you know that this is your home and this is your office and from here you will get food.
That’s it, You don’t know anything apart from that.
Expert is someone who knows where you can go for sightseeing, from where you can go shopping?
They will know every little detail about the city. If you go here you will feel really good.
At this place you can do good shopping and you can get many good things here.
At this restaurant you can get very good food.
He knows all those things. That is expert level knowledge.
I can understand that you may not have explored that much.
You may have only done the assignments provided by me.
But now we will move on to the next level of it. We will take a step ahead in CORELDRAW.
Second thing, Today whatever we are going to learn about please read it carefully and understand it carefully.
Which things are going to happen in industry?
Which things are going to be very much helpful for us in building our career?
It is very important to understand those things.
First thing, If we go into some industry from which ways we can get work?
We have already discussed that there are some companies which only focus on catalogs, while
Some companies only depend upon Logo design. All of the designers from that company are known as Logo specialists, That company is specialized for Logo.
There are some companies who do Digital Marketing. They run digital social media campaigns.
Which is their marketing strategy and that is their brand. Those are their strategies.
There are some companies whose products are very good.
To sell their product or to do a presentation about their product in front of customers or to stand out in the market with their product they need a Graphic Designer.
There is also an opportunity.
But Which is the best opportunity among all of these?
All of these opportunities are best but always go somewhere where you can get a good trainer because right now you need a practical trainer
As you might have made around 20-25 designs but if you want to groom and improve yourself in your designing you will need a trainer.
How many fonts have you seen? Around 10-15, but there are thousands and crores of fonts available on the internet.
Look on the internet, there are many designs available on the internet you can refer to them daily .
You must refer to at least 5-6 designs daily.
You will get to know that everyday you will face new challenges.
You will have to do something new everyday.
It is not that kind of work where you come and do the typing work everyday.
It is completely different from it where every day you will have to come with a fresh mind and present new designs.
Your tools and software will be the same but the work which will be given to you and how it will be given to you will be completely different.
Your work will be for every other brand.
Your work will be for every other Theme.
Your work will be with each color.
You will work with every different font.
You will not get bored. You will get variations everyday in your work.
The most exciting part is that every morning you will have to do something different.
So let‘s start today's lecture with the same excitement. In which will learn about:
See, these are the things which are very important to understand in Industrial Knowledge.
There are many things apart from these as well. But these are the basic things and majors which are in focus all the time.
So what you will have to do is:
Social Media Carousel :- which is pronounced as ‘Carousel’ and ‘Karazol’ as well.
But what is there in Social Media Carousel, in this world everyone like : Kids, older people, adults
Everyone is available on Instagram.
There is one thing on Instagram where it is written ‘swipe left’.
When you swipe left at the same time a second picture appears.
There are 4-5 photos like this.
It is known as ‘carousel’ and ‘slider’.
When you slide you can see the other picture.
It can be about information as well.
If you want to know about something which can relate to your life or designer, always search about designing like :- How to be a good Designer?
In that there can be a slide in which at first it is about the first point on the second slide it will be about the second thing so there are many things like this which come under Carousel.
Making a Carousel is very much easy.
All you have to do is make five posts but making it creative at industrial level is different.
We have made many posts.
We have made a post on Edutech, if we share that post in five posts on instagram then it will be Social Media Carousel.
But to make a good Carousel there are several tips and rules.
It has to be presented in a creative way. One must be connected to the other one.
That is very important to understand. We will learn about that.
Next point is Grid Management. What is Grid Management?
Grid Management means you might have seen on instagram that some people’s profiles are so good.
When you go inside their profiles and scroll up in that all the posts are connected with each other.
Many people post their pictures in 9 or 6 grids they know about Grid Management.
But if we have to post like this for some product then how can we do that? So that is Grid Management.
Now we will talk about Logo Presentation.
We have learnt about how to design a Logo?
But when we have to do a presentation of that Logo like : making a ppt or we have to describe the logo to our customer such as why I made this logo? How did I make it? What was my mentality behind it? And what was my mind mapping in this?
In this icon what have I put due to which I like this logo and maybe you will also like that.
There is a presentation like this.
So how to create it? We will learn about that.
After that comes : Client Taste Understand
See there are thousands and crores of people around the world.
Everyone’s upbringing and taste is different.
Designing is completely a subjective thing.
Some people like red color while some like black color.
Designing is never good or bad. OK.
Only designers can understand that this is wrong according to rules and regulations. Otherwise it is never good or bad.
Every design is good. For someone who likes it, it is a good design and for someone who doesn’t like it is bad design.
It is completely a subjective thing.
Like if someone likes red color and I like black color so we are both right at our places. Ok.
No one here is right or wrong.
So you will always find different kinds of clients.
You can’t use rigidity on clients.
You cannot be rigid with them like no whatever I am giving you is the best only.
For that you have to be very polite and you will have to play psychologically with your client.
We will also get some tips regarding that.
After that comes: Catalog and Book cover page design.
Catalog and book cover page design is some conceptual work,
In this we will have to use some concepts. This is also in very much demand in industry.
So these are the five points in industrial knowledge about which we will learn today.
And from that only when we will go for a job if we will know about these it will be very helpful for our upcoming career.
So let’s start our social media carousel…
Before some time we have made a logo. So this is the logo we will make a carousel for this only.
It is a supermarket logo.
We will select any of these logos. Ok. We have selected this logo.
Then here, like this, 10*10 inches size which we always take.
Always remember that you will have to leave particular margins on the top right corner.
So what you can always do is, take a 15mm nudge. T & R We have aligned top and right.
Now I will take it down. Like this see now it has perfect margins like I wanted. Here it is 15mm and here also 15 mm. so we have it perfectly.
But the carousel will always be on the left side.
So we will have to keep it here.
Okay this is done.
Now here we can add many things.
Fresh market material.
We can take any quote like this. Okay
We can take a tall font here.
We will take a tall font.
I have downloaded this.
Like this we have got fonts
We will increase the size of the logo and then we will align this to the left.
When we will give it a green color because our major color is green only so we will give the fonts a green color.
We will take a circle in the center.
Now I will tell you what we can do here.
What I am trying to explain is what we can do in the carousel.
What we want to create in a carousel.
I will show you that practically.
We will search for a shopping girl on freepik.
We have downloaded that photo and this photo also we can use afterwards.
Now we have to erase the background of the photo we have downloaded.
So how to do that.
We will search to remove BG.
If you know how to use Photoshop then do it because here you will not get that good resolution.
But if you don’t know then you can do it here online and you can give it a good cut.
Like this you have to upload the photo and within some seconds the background will be removed and you will get a perfect PNG.
See here is it’s PNG.
So now you have got its PNG and now use this only in your image.
You can set the typography in this very nicely.
And we can fill in the green color in this round and we will power clip the image in this.
like this and the rest of the part.
otherwise we can keep it like this also we will take it to the behind.
Second thing we can do it in black color as well otherwise we can keep it as it is.
Fresh market material will be set like this.
And below will be our contact details like always.
we will download the icons from flat icons.
From here only we can find any mobile or any image like that.
You can find various options here you can take whatever color you like.
If the image is too big then you can use a shape tool and you can make it small. According to you like this.
And here our contact details will come.
You can add any number as of now.
And swipe left.
And we will create an element here so that swiping left will be easy.
Okay. by trimming I have created a nice shape here.
Okay our small post is ready.
We can move ahead with this theme.
But if you want to add some background to it as you can see this is looking very much plain so you can add any background from Google like we have done in Edu tech.
We will search for a grey background.
You can take any background.
For example we will take this one as of now so that there will be texture behind the image.
It won’t look plain.
And we will power clip this.
For now we will take a nudge of three.
We will take the girl to the side and we will have to power clip this circle as well.
We will power clip the girl as well.
You must be thinking that this girl is mostly cut.
It is not even looking properly so that is our purpose.
We will keep it like this only but when we will create a second post for this then it will be completed.
We have taken one more box at the side like this.
then I will copy both parts.
And then I will take it out of the power clip and then paste it.
And I will right click on this element and paste it on the second post.
See half portion is here and half portion is here.
And I will CTRL +C the inside background as well.
CTRL +V, now it is outside.
And I will power clip this as well.
And I will take the back room a little bit below.
So our two posts are now ready.
I will give them both a slight outline.
So that there will be a differentiation between both of them and we will understand what is going on.
Now both the posts are done.
Now we can add any content here.
Best supermarket in the city.
Again here will be swipe left.
You just have to take care of alignments.
Alignment should be as before otherwise it will look different.
These both posts are done.
then after this if someone will swipe it then what you can do?
We can add photos after this as well.
Here it comes.
I will give this a white outline so that the “IN” & “CI” will be adjusted in its own way.
This much will be enough for now. Okay.
So both of the posts are done now so we can add something more here.
Any family photo which we have already seen at freepik, like this one.
We can also use these pictures in this.
So we can use this family picture here.
We have to cut this as well. So what will we do?
We will do what we did earlier to remove BG.
Something like this. We can also overlap this image with text so that it seems live.
But you will have to take care of one thing: whenever you are overlapping the text on which your overlapping image should not be non-readable.
It should be readable.
Like here even though our images are over on “E” & “T” but we can read that this is this.
Second thing, we have to minimize this image proportionally. As it is too big.
This much is enough.
Then this photo will be in both posts.
Here I have done CTRL +C. And here I will do CTRL +V.
So that it is the same in both photos.
So here two things are done.
I am minimizing this phone.
Same here but with the alignment.
This much things are done.
Now what will I do with this, I will power clip the image of the family.
Same thing when I turn down this image, I will extract all the images.
We will CTRL +C and CTRL + V.
These two photos but with powerclip.
There must be continuity in the posts.
Whenever you swipe left one post must be connected to the other post no matter what.
This is how you can do that.
Otherwise, I will show you something on Pinterest.
So if you add something like this “creative carousel ads”.
Here you can see there is a line.
If you can’t cut the photo then you can add an element so that you can connect one post with another.
Here you can see how this post is completely in color but somehow it is connected with the other post.
Okay. There are many examples like this.
See this one, everything is connected with each other somewhere.
It is not different.
Somewhere it is very much the same.
It is looking good.
Now see this new post.
It is a complete carousel of SEO.
If you make something like this it will be of industrial level.
Here you can see how he has maintained all the grids.
Okay. So three things are done.
After that comes our second part which is grid management.
There are many Instagrammers who manage their grids very well.
Like this one.
He has done light dark light dark shades and manages the grid very nicely.
Whenever we will sit to make social media designs we will make strategy after discussing with our senior or team.
We make the entire design following that strategy.
Like see your red, yellow. Red, red, red then yellow.
This is how they have created a whole pattern.
And this is how the whole pattern is made which is said to be grid management.
For that you have to do discussion and you will have to arrange things symmetrically.
Your manager or social media strategist can explain to you how we will deal with the client.
Here, you will get lots of examples for grid management.
After that comes the logo presentation.
Logo presentation is such a thing like our logo can be created in 2 to 3 ways.
First thing is that we have made this logo.
But we have to give a presentation for this logo.
What can we do then?
Firstly, there are two options.
Normally, you only have to write Patel supermarket.
This will be our first slide because our presentation will start from here only.
Here you can also add a good image.
There is a thing called brand strategy or brand guidelines.
You can see that very nicely on the behance.
From where you can observe what brand guidelines.
Here you can see any of the logos like this.
What he did first he added his logo very nicely and then he gave his color palette.
He has explained his entire color palette here like which gradients he has used and where he has used.
Like his first one is this hex code and this one is another.
After he has mentioned them both.
Later, the logo mode, how the logo is made, its icon is given.
How the icon will be visible in the application is described here.
About the logo.
Here he has given a full description of what was his mind mapping. Okay.
There are these things.
Then below you have given some different options with background.
That you can also use this logo in the background.
After that, where are the color options?
These are the color options. After that, Thank you.
Here, he has given a simple logo presentation.
There are many places where we give proper brand guidelines.
See here, it is something about applications.
First is a table of content like this.
Brand color, font use, logo & icon, jargon and samples.
Here, a color palette is given.
You can see how creatively he has presented the color palette.
This many colors he has used.
The most used color is this.
The main color, secondary color, optional, optional. So like this he has selected these colors.
In primary colors, these two colors come and in secondary colors these.
Which fonts he has used is shown here SF pro display.
It has a whole font family.
Like I have shown you regular bold, black and HD bold like this.
Fonts and other fonts.
Logo icons icons on like this. Okay.
And here he has made a primary logo with this many methods.
Here is free space.
He has presented the logo in a 360° view.
So like this we have presented the logo very nicely.
Second thing whenever you present a logo use mock ups always.
Because whenever the client sees it on a PC.
It looks very nice and whenever you see it on mobile the color facts are very good but whenever you take a print of it like for a visiting card or flyer, leaflet then sometimes it doesn’t feel good.
That logo doesn’t look attractive.
For that reason whenever you give it for printing of visiting cards, letterheads for entire stationery designs give it in such a way so that he can understand it.
I will give it a print then the logo impact will be seen like this.
Ok. here we will see one more example
In WIMO’s logo he has done printing for I-cards and visiting cards. Like this.
This is WIMO’s mind mapping. This is how he has made a creative concept.
Like this the entire brand guideline goes.
We will see one last example of farmland.
Something like this. This is completely a logo folio. All of these are logos.
You can keep any type of background. Ok.
Whichever you like according to your industry.
After that comes :- Client taste understand
That is a very important thing.
Whenever you go to deal with a client in any company.
When your senior sends you to deal with a client then which are things you will have to take care of? Understanding thats is very much important
It is little bit difficult to understand client’s taste
It is difficult because no one knows what is going on in other person’s mind
So what you have to do is, you have to go to the client and ask them please tell me any five designs that you like regarding logo design.
Please show me any five logos which you like.
When he will share that you will get to know what his actual taste is. His taste is minimal or he wants a heavy logo. He wants a typography based logo or icon base logo.
Like if he selects three typography logos out of type then it can be said that he likes typography based logos.
You will get to know that he has a typographic taste.
It is very much easy but for this you will need some practice, time & experience
As and when you will grow in industry you will understand how to deal with each client.
Because every client is from a different industry, different family background, different taste.
Which is very good.
When you work with versatile things you will also become versatile. Ok
So you will have to observe all those things very nicey. You have to observe people and their tastes and it will automatically improve your skills.
After that comes :- catalog and book cover page design
Catalog and book cover page design these things are like the posts and to logo design were made to cover all of that.
Here we will see this with a little example.
This is its front page.
And this is its last page and this is its spine. Ok.
We have already done this in catalog.
So here you only have to take care of what is your client’s industry?
Like I have always said.
Second thing, always give your client 2-3 options.
Whenever you give them designs. Ok.
Here we can use the Carousel we have already made.
We can use this background.
We will powerclip this.
Something like this.
We can also fill in all of our details here.
It is very simple.
But when you will have to make it conceptual then you may face difficulties.
Whenever you sit to make a concept. Ok.
Then you will have to do lots of research about what this industry does?
Who are the competitors of this company?
Who is going to be the buyer for this product?
The age of their clients is a very important factor and their family background is also important.
Like there are many families.
If I ask you, tell me such a brand which will be available at a millionaire's house as well as at a poor family’s who lives in a village.
Which is that versatile brand who is available at every place? Think about it.
Let me tell you, (Pause) that is Parle G.
Parle G is such a brand you can see it everywhere.
It will be available in the biggest shopping mall and at a smaller retail shop or at Paan parlour shop.
So it depends on what you want to make?
For which client base do you want to make?
For which people do you want to make it?
For which brand do you want to make it perfectly?
There are many brands which are only affordable for high class people so you have to create it according to that class of people’s taste.
If you want to make it versatile then you will have to make it like that which is liked by everyone.
Such as Parle -G, Parle -G’s packaging is admired by rich as well as poor people.
From years it only had minor changes but its color and logo is still the same.
It is going on as it was earlier.
So whenever you create a brand you will have to do a lot of R&D and research.
Which things are to be taken care of?
Which things can be avoided?
For whom are you making this?
That is the biggest matter.
I am calling this an industrial level because here you have to work like a professional not as a student.
Here you have to be very much focused on your design.
Because here not only rules and tools of designing,Corel draw and CorelDRAW font management, But also human psychology is connected.
For a designer human psychology is equally important to boost his career.
No matter how good design we make but if it is not performing well for our client audience then that design will be worthless.
But when we can have a very good design and along with that we also take care of what this industry likes then it will be wonderful.
Its impact is completely different.
Because at the end each design has to be useful.
Designing is a solution which we provide to our customers or our client or to our company so that their business and product are performing well and their business is growing.
This is our motive.ok.
So you will have to focus on human psychology as well.
So like this whenever we make a catalog, who are going to be the readers? Which category of people are going to read this is also important.
Second thing, whenever you make something like this you have to take care of one thing that if normal people are going to read this then you can use big fonts or any red or yellow color.
But when the readers want a foreign type of test then you will have to make a normal and minimal design in which negative space is more.
Negative space means white space is more because this kind of test is only for those people who don't like bright colors.
They like sober colors and they prefer sober colors over jazzy.
So you have to make a design like that.
You can add any content.
And we will Center align it.
We have understood all of this. Now all we have to understand is how we can play with human psychology.
This is how we can create a normal book cover.
Whenever we will cut out something online resolution will be slightly bad.
I hope that in today’s lecture you have understood that what is industrial level knowledge?
What are the things you have to take care of?
All of the modules we have seen, all the things we have learnt in our designing part are almost finished.
But today’s lecture was all about understanding our client's test which will help us in our upcoming career.
Because you have learnt designing.
Now what you have to learn is practical in the practical world.
Working as a student and working as a professional is very much different.
So all the best for your future.
And If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your queries.
We will try to solve all your queries as soon as possible.
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