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  • Logo_Design_Supermarket

Course Content


Conceptual logo design is a type of design where the logo is designed to represent the company's identity, values, and culture. The term conceptual logo design was coined in the late 1990s when a group of designers decided to create logos that were not exactly representations of their company's products. Conceptual logos are created with a focus on creativity and emotion.

The history of the logo is closely linked to the history of graphic design. The first logos were created by hand and used in commerce. It was only in the early 20th century that designers started using letterforms for their logos. An important event in this development was when the company "Alfred Dunhill" adopted a logo that had been designed by a student at London's Royal College of Art, David Gentleman.

A logo concept is a rough sketch of a possible logo design. The more concepts you request, the more alternatives you will have. One lucky logo concept will become the face of your company after revisions and fine-tuning.

Create a simple labelled sketch initially, then collaborate to turn it into a concept sketch. Emphasize that concept sketches are more than labelled diagrams or captioned photographs; they illustrate processes, products, and interrelationships immediately on the sketch.

A conceptual logo is a design that is created to represent an idea or concept rather than an actual product. This type of logo conveys what the company stands for and what it’s trying to convey to its customers.

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