Conceptual Logo Design with Sketching

Hello Friends! Welcome to Learnvern!

In the last lecture, What did we learn?

Last lecture we saw how to design logos with the help of the Internet and vectors and How to choose elements from there and create a logo.

We can create it from another idea.

Some people like sketching, then they can create logos with sketching as well.

I created a small sketch, and with the help of that we can create this logo.

I created a trolley, like this. So, we got our E and T and Trolley as well.

Let's try to create a logo.

We will delete it for now.

I made this sketch with pencil, so we will redraw it again.

First, I will lock it and then select PEN TOOL.

The sketch, which is made by pencil, we will redraw it graphically.

We have to do it precisely. It might be possible that pencil strokes get wrong but our strokes should be perfect.

Whenever you want just a straight line, then you can click SHIFT.

Then you will get a perfectly straight line.

You need to do practice here So that your judgment will be perfect.

To make it perfect, we will do what we used to do, we won’t redraw it right now.

We will just take it like this. We took only two boxes and here we took two rounds, like this. OK!

This much part is done. We will refine it now.

To do the refine work, double click and open the nodes.

I will delete the corners here, so that corner will be smooth.

Because when we redraw, we make some mistakes but we should correct it after that.

To make another node straight, I will smooth it.

Here I will also give a smooth note.

What smooth nodes do, it makes it perfectly align from both the sides.

Here, we will delete one node and see how it looks.

And here also we will delete one node. So that smoothness remains there.

Here the smooth node and we make it perfectly straight.

We will try to adjust it once, like this.

I will stretch it till here, so that we will get this line straight.

We will keep it a little lower.

So finally, we got this line straight.

This much is enough for now. Let’s proceed further.

At this moment, you might not get the concept but as I proceed further, you will understand the connection of this trolley with our logo. OK!

What we will do here normally.

We will take this inside. OK! So that I can perfectly cut this shape.

We will page up and trim this both the shapes.

First we will click on this shape.

Otherwise take this whole thing to the other side, so that our whole concept will be clear.

First I will delete this and with help of this, I will trip this as well.

Hope you understand till here.

As we move it slightly, you will understand that you got a perfect shape.

And for E, we want this part and for that we will do some adjustment.

We will take a box, so that we will get this in perfect line, if we do it manually, then you will not get a perfect line.

Or we can use any reference so that we will get perfect.

I tilted this slightly. OK! Now, if I trim it one by one then you can understand that I will get a perfect shape as I wanted.

Take it slightly far so that our wheels get untouched.

Now, we will delete all the patches one by one.

First, I deleted this, then this one and finally this one.

I got the perfect slot as I wanted.

Now, we can adjust it according to our choice. Like this.

Unlock it and delete it.

We got this much part. OK! We will give normal black color to this.

Now, I need a font for this. Let's see which font we can use for this logo. 

Let's try some fonts, which are thick and suit our logo.

We don't need a serif font, we have to use a serif font, so that we can create as we want.

Let's try the intro font once.

Yes! It looks perfect according to our logo.

Now what we will do, we will make it to the same size of T&E, and we will try to set it there, so that our T will be defined, and E will also be defined through our trolley.

So first thing that height, here height is 0.847, we will copy it and will paste it here.

So that we get the same height here as well.

After that, we can customize that according to our choice. I took the perfect size.

Now, I have to separate P A T E L, and for separation the short key is CTRL + K.

Now everything is separated.

And now we group T & E and we will align it here like C & E, we will try to set it.

We have a 10 inch nudge. We will take T & E 10 inch above. OK!

Then, we already have E, we will bring this little here and will bring T down here. Now, We will try to adjust it.

We will delete the top part of T for a temporary base.

We will make a copy of it, so that we have the original one and second part also which we have to modify.

Work like this, so that if you want to T again then you don’t need to type it again or you don’t have to resize it again.

So better you make a copy of anything.

We will trim this by taking any normal shape.

Like this! We will delete that shape, because there is no use of that.

Now, we will touch it here. Like that. Now, this part will be touched here.

To set it here, we can double click and make it larger or we can increase the width or we can top align to the A.

We will grab all these three shapes and top align.

So we wrote the PATEL here but there is a problem of width.

To increase its width, we have to open all the nodes here.

So better, we will give an outline here and increase the width of the outline.

Like this. Now it is perfectly the size of a T patch. ENTER!

Now, we top align these three.

So it will be perfectly set. We will take this little inside and little adjustment here.

You have to do this precisely as much as possible, so that not a single one looks uneven or corrupt.

OK! I adjusted it slightly. This much part is done. OK!

But if you want some more modification in this, like we can keep some grocery item on the trolley, we have to search the vector of food items.

We will open freepik on Google.

We will type grocery normally here and We will select vectors only.

We can take any grocery item from here, so that we can keep in our logo.

See, here are some groceries in this, we will open this in a new tab for reference.

And keep searching further.

In this pic also there are some good groceries, we will take this in a new tab.

Next page.

At this moment, this much is enough.

Let's see if we get anything. We have this many things, we will download it first.

this is free also, as I told earlier, there is no crown on the picture means this is free.

We will right click on it and extract the file, so that we will get a separate folder.

Now, Look at here, We have only an EPS file and we will try to open it in coreldraw.

If it doesn't open in coreldraw then we have to see the little part of the illustrator.

No it is not working in coreldraw.

We will double click on it, if we have an illustrator then it will open in illustrator.

We don't need to do anything here, just press CTRL + SHIFT + S and save as.

They just have to open this file and save as.

I clicked on Adobe illustrator and saved it.

You don't need to do anything else. You don't need to learn to be an illustrator right now.

Just learn how to save it.

EPS file is a small version of illustrator. 

We got the illustrator file, we will drag and drop in our coreldraw. Drag and Drop.

It will take some time to load it because it is an illustrator file, and the file is very large then you have to make it smaller by cutting it.

So our groceries are here.

In grocery we will have the benefit that we have an open file as I taught you in illustrator. We got an open file.

We will ungroup it.

Like this. we will delete the unnecessary items, which you don't have any use for, Like we don't need this patch, we don't need a basket as well.

We want groceries only.

This much part will work. OK!

We will set this part in our E.

I made it bigger, so it will be visible and our work will be easier as well. Like this.

I set it here and made a copy of it.

I have to cut it so that it looks like it is inside the basket.

I will keep this on the other side and make a copy of it, so that we will have backup of it.

Then I created a box in perfect alignment and deleted all the groceries.

I trimmed it. Now you can see that we got it perfectly, as we wanted.

There is a basket and Patel is also written there.

And there is a grocery symbol as well.

Now, we will see the colors.

We will take any logo from here, so that we will get the exact color, as briefed by the client.

We will ungroup objects only, we won't ungroup all.

If we ungroup all then the whole grocery part will be separated.

First of all, we will put green in P A and L and T & E in orange color.

This much part, we will click PAGE DOWN and take inside. OK!

Like this, this logo is created.

We will make one more option. Make it smaller and keep it upside.

Now we will create an inverse option of this.

Here we will make it green and the outline will also be green.

Like this we created a logo of Patel supermarket.

Which is also called a conceptual art.

OK! How did we make this logo? We combined lots of things and manipulated that. We created typography, sketch icons for T & E, and we converted T & E I trolleys.

As you can see it here “Patel Supermarket”, We created a normal logo here.

Here we took an icon from freepik and pasted it here. OK!

And here what we did?

We already had a font, so we made some innovation in that And created a logo of Patel supermarket.

It is pending to write “supermarket” here in this logo. You can write according to your choice.

Like that! Always remember that, if you write any tagline or punchline in the bottom and upper line in bold then you have to keep the punchline in thin font.

If the upper font is thin then the bottom line should be curvy or a little different.

If you observe on Pinterest our free pik, then you'll understand how to use font in the typography.

If I use bold font here, then it will not suit here. OK!

You have to understand these things.

How can we work on fonts? How we can manipulate the font.

So like this, I finished the logo of Patel Supermarket.

We cannot say it is a complete conceptual logo, because we downloaded some elements from outside.

We can say that it is 80% conceptual logo because we have our own concept or idea.

As I told you earlier, if we have to create a building then we cannot create every raw material by yourself.

Our main work is only to create buildings.

But, If we have a big client and they want nothing to be copied from anywhere, They want everything to be unique and created by our mind only, So for that we can create different conceptual logos and we have to draw sketching with pencil and paper.

After sketching, we can redraw it. It will be a little thrilling and brainstorming as well.

Today we had these research items for the logo, and we created supermarket trolleys, we downloade groceries from free pik and we also saw the basket.

OK!

In the next lecture we will learn how to create logos by sketching. OK!

If you have any queries or comments regarding the logo we designed through the Internet vector,, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your queries.

Thank you so much!