When designing a logo, there are several key points to consider:
- Simplicity: A logo should be simple and memorable, but also flexible enough to work in different contexts.
- Memorability: A logo should always be recognizable as the company’s brand.
- Versatility: A logo should have the ability to work on any type of media and in any environment.
- Recognizability: A logo should not just represent the company’s name, but it should also reflect their values, mission statement, and beliefs.