So our next topic is what can we do for our brand value?
So first of all, we will go to create new and I am writing this just to explain to you guys and will make some drawings etc.
So first of all what we have to do.
So the preferences like -
what you have to do.
what you have planned.
So first I adjust it with text editable .
So whatever will be your preferences, it will be first and then there will be planning!
So the first thing when you are designing a brand, while launching the brand, while working for the brand, you have to keep all these things in mind.
So first will be our preferences and second will be our color theme and the same color theme you have to use everywhere.
So this color theme will be used in your web designing and if you have kept clothing, all the employees will come wearing the same cloth then this color theme will be used on that too.
If the color theme of the logo will be decided then it will be set on the website itself.
You have to decide that color in advance.
Before deciding anything.
After that you have to design the logo.
In that too you have to decide what type of logo you want. You want a naming logo or abstract logo or We have seen so many types of logos.
So among them, which type of logo we want.
And the color for the logo is decided in the color theme.
And after that we have to see variation.
What can we bring in variation?
what our competitors have, and except that what else can we bring.
We can make badges and we Can design sub marks of the company.
The meaning of sub marks means what your competitors have done for their company.
Like what all variety he has kept.
Even after that there is another option.
We have designed the website and logo then what should be its texture.
If there is any pattern in it, then which pattern can be set?
We have to think only while designing the pattern that we can keep the same pattern in our office as well.
If you are taking any office of yours, then now you can start your office following the same pattern.
You can start your company as well. Everything will be matching.
Type of color pallets.
After that , comes photography.
What will be in photography?
So , in this you have to click photographs , and add those photographs on the website you made earlier.
you can also do one thing , what icon should you use?
For example , the phone number you've given is the same number as your whatsapp , so , you can put your phone icon in two ways , first will be a flat icon , second will be a colorful icon.
In the flat icon , it will be black and white and in a colorful icon , you can use the same whatsapp logo to make the viewer understand that you can call and WhatsApp messages on the same number.
So you have to keep all these things in your mind when you make any brand value , so you have to set all these things on first priority.
Only after this , your design and pattern will start , the website will grow , marketing will be done , and many more things that you have to keep in mind.
In this also , you have to make some steps , for example , for email marketing , you have to make things like graphic elements , infographic , email haders and the things we saw that how can we design a web banner , and after that the templates and mockups we used , only that mock ups you have to make copy and make it settled in your PC , so that you can use that increase in future you have to apply something more to the company.
For example , it can be your instagram page , Facebook page or if you have to write happy holi or happy uttarayan or anything like that.
Or it can be the first anniversary of your company , so you can add graphics to your mock up and relaunch it , so you have to design all these.
Like if you're hiring an employee in your company , so his/her payslip can be made , all the paperwork ,you can make designs in those too.
like for any paper there can be the logo of the company , the name should be in between.
Like we have seen in the earlier videos.
You can also edit the image of the sidebar of the website.
For example , if you want to make an announcement that these are the requirements , you can also design the announcement poster card.
Like , if you want to give any information to the media , so you can design a newsletter.
Above mentioned are the main things that you have to keep in mind before designing a brand.
So , I hope that in this lecture on Photoshop , you might've understood everything.
And , keep practicing , and if you're having any queries , you can contact us.
You can ask us questions.
We'll try our best to answer your question as soon as possible.
Thank you so much for joining us
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Examine the brand.
Make a list of all the places where the logo will be utilised.
Create a range of logo designs.
Using vector software, create digital draughts.
With input, you may improve your logo design.
Prepare the final logo files and deliver them.
Photoshop can't be used to create logos. Let's go through what we've covered so far: Photoshop is a software that makes sophisticated artwork based on a certain amount of pixels, and logos should be basic and versatile. On a fundamental level, the two are irreconcilable.