For your export firm, develop an export pricing strategy.
The product's manufacturing cost.
The product's demand in the target market.
The amount in local currency that purchasers are willing to pay.
Pricing from your competition.
Tariffs in the importing country.
The trade's supply chain is involved.
Countries charge import duties and taxes on the FOB or CIF value of products using one of two main valuation techniques. Import duty is calculated based on the product's "Free On Board" value. i.e. duty is levied on the items' FOB value (on the currency of the importing country).
Price refers to what an exporter charges a consumer for a specific product, whereas cost refers to what an exporter pays to manufacture the same product. The most significant component in promoting export and competing in international trade is export price.
The market value of goods at the point of uniform valuation is the f.o.b. price (free on board price) of exports and imports (the customs frontier of the economy from which they are exported).
The export pricing strategies used in International Marketing are as follows:
Sliding-Down the Demand Curve:
Skimming the Market:
Penetration Pricing:
Preemptive Pricing:
Extinction Pricing:
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