To be successful in international markets, a product must be adaptable in terms of design, colour, size, flavour, packaging, and so on. Product adaption is the term for this transition process. As a result, product adaptability is an important factor to consider when selecting a product for export.
When choosing products for the export market, an exporter must consider the following factors: (a) Export Developments: (a) Export Trends: For proper product selection, an exporter should analyse trends in the export of various items to the foreign market(s).
Most exporters choose to engage with agents or distributors at first. However, in the long run, you can think about taking more direct control of your market, doing more direct selling or promotion, or forming alliances or agreements.
A deliberate and systematic search for relevant information is used to find possible markets and measure market opportunities in the market selection decision process.
One of the most important considerations for an international marketer when choosing an entrance strategy is market size. Long-term commitments requiring larger levels of investment, such as totally owned subsidiaries or equity participation, are justified in countries with significant market sizes.
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