Market research can be done in four different ways:
Primary Research
Secondary Research
Tertiary Research
Quaternary Research
Market research is important for any company that wants to stay relevant in the market.
Some of the benefits of market research are:
Identifying your strengths and weaknesses
Identifying customer preferences
Improving products or services
Market research is a crucial part of marketing strategy for any company. It helps companies to understand their customers and the market in general. This knowledge will help them to make better decisions and plan their marketing strategy accordingly.
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