The five Ps of marketing are a part of what is known as a "marketing mix." A marketing mix is a set of actions taken by brands to sell their products and services using a framework that includes the five most important elements of effective marketing: product, place, pricing, promotion, and people.
Product, place, people, process, physical evidence, promotion, and pricing are the seven Ps of the marketing mix. Each of these P's has traditionally been a key strategy to set your firm apart from the competitors.
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