What is Secure Sockets Layer (SSL)?

(0:00-0:22)

Hello everyone.

Now, friends, one more important thing is added to this, “Site Security”.

Now, what is Site Security? And what is the importance of this?

So, look, friends, when Search Engine was started and people were trying to be compatible with Search Engine and Search Engine was just involved in the market and Search Engine would search different websites and fetch it and bring it on its list.

At that time, SSL or Site Security was not that much important. But when European Union implemented many laws on Data Security and all internet organization, they suggested the same to the world, ‘It would be better for all the people if the data is secured.’

At that time, people got familiar with the Security term. And, if I add on some points, then all the banking sectors have monetary transactions, so security is very important there. But is there any monetary transaction on your website? Well, yes. See, Amazon, Flipkart, and all other websites have monetary transactions. If not a monetary transaction, then at least a data transfer is being done.

Well, Data transfer or monetary transactions, whatever is happening, might be hacked. So, if data is being hacked, or theft of money is done. If you want to cease that, you have to apply security.

Now, what is security? Security is an “SSL Certificate”.

Now, what is an “SSL certificate?” The full form of SSL is “Secure Sockets Layer”.

If you try to get into the technical point, it is very tricky to understand. But let’s not go in a technical direction, consider it as you are applying a lock on your website.

Yes, that will be visible only to the users and only to your valuable customers. But other people who want to hack your website won’t be able to affect it at any point.

90% of the time, your website is secured. But sometimes, to be honest, a thief is a thief, they can theft anyhow.

But, if we have SSL Certificates, then we can find the thief and we can send them to jail. So, yes friends, SSL Certificate is very important and it also helps in ranking. (Got it?)

Now all the platforms that are available, I am trying to explain to you practically, that all the platforms that are there, they all have SSL certificates. As you can see a ‘lock’.

If you go on Flipkart, you can see a lock here too. This lock, where does it come from? So, if this lock is not on any website, that website is considered not secure.

If your website is not secured, then Search Engines won’t bring your site to the first number and on the first page. So, you have to understand that if you want to be on the first number, then buying this lock is very important for you.

Now where to buy this lock from? If your platform is newly made and if you have purchased a domain and hosting, then you can buy this lock from there only. (Alright?)

Let me show you one website, for example, I am not doing its promotion. This is an Indian Website, ‘BigRock.in’. So, you have to go to any such websites, there are many websites, such as GoDaddy, Host-gator and there are many other websites where you can buy domains from.

From where you buy a domain, you can see also buy an SSL certificate from security there. Right now, the prices are as follows, but it changes as per the offer.

You have to check it on their website and have a talk with them and also clarify; how many domains are you buying the security for, you might have one or more than one domain. You can buy as many locks according to the number of domains you have.

There are pricing modules here and have a discussion over a call with them if you are facing any problems. They have many special offers; this is an Indian website. If you belong to India, then please support India and buy from BIGROCK.

I am suggesting this because it is an Indian website. So, you can buy a security certificate from here, you can buy a lock that you can put on your website, and eventually, your search volume will increase and your traffic will increase and on the search engine you can rank number 1. (Clear, so far?)

(05:35)

Now, moving forward I want to let you know one more important thing, we have already seen so many things like, “On-Page, Off-Page, Keywords, speed” and we have seen many other things.

Now one thing that is much more important is analysis, yes analysis. Many times, people forget after advertising once. They update their product once and leave it as it is.

Let me tell you, friends, as you are understanding that if the sale of the product is reducing, then you will have to modify the details, which will become necessary at the point.

When you understand that the traffic is reducing for a particular product, then you have to invest in advertising the products. Why?

Because, if you want to sell a particular product, then you have to analyze and have to calculate which product is being sold less and which product is sold more.

The product which is being sold more, you should not worry about it. But the product which is being sold less, then there might be any problems attached with it, then find that problem.

As soon as you find the problem, modify and maintain the problem. And I guarantee you, that if you are doing analysis and maintaining it properly then you will see that you are capable of selling products effectively on E-commerce… (Are you getting it?)

So, with the help of analysis, we can understand the value of products and how to understand the sales, and how to raise profits from it in our E-commerce journey. Okay, friends.

No matter if you are selling on Flipkart, Amazon, or any other platforms, or you are selling on your own website, doing analysis is very important.

For analysis, if you want you can contact other sources, contact any consultancies or join an online group where you can know how better analysis can be done.

Well, the main motto of analysis is, Is the ROI as per expectations to the invested amount? If ROI is coming, then our business is going on properly. If ROI is not coming properly, then there are certain problems that we have to solve.

Now, look friends, in this short session I tried to solve all your doubts.

But still, if you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

You ask us in any language from any sector.

Let’s summarise the module. So, till now, we have seen that keywords are so important in SEO, that is Search Engine Optimization. And what is actually a Search Engine? How does it work? And how does this Search Engine perform? What is a Bot? How does it fetch data on the internet? How does it modify data by indexing? We have covered all these things in this short module.

So, See you there with the next topic at the next session.

Thank you very much.