How to Increase Brand Visibility in E-Commerce?

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Hello everyone.

So, keep in mind that Search Engine Optimization is very important and through that, we have to improve our product visibility and our brand visibility. Okay.

So, there are several platforms, as we have seen earlier, some are self-hosted, some hosted, some are online marketplaces such as Flipkart, Amazon, Zomato and there are many other platforms.

There are self-hosted platforms, where you have to create your own brand and some are hosted, in which the setup is already there, all you have to do is fit in the data.

So all these things, we have seen in the introductory module of the platform. So you have already understood what a platform is and now we have to go ahead with the platform. Okay.

Now on this platform, you came and made a catalogue, and everything is done. But I want to be ahead of my competitors, so what can I do? So, Search Engine Optimization techniques and their tricks will help you in that, which I will teach you in this session. (Alright)

Friends, one thing you have to understand very carefully is that hosted and self-hosted platforms, you have full control of them. You can change the structure; you can change everything from top to bottom. But the structures are already fixed in these online marketplaces. All you have to do is fit in the data and organize the data.

So, the main thing in Search Engine Optimization or you can say it like How to improve your product and brand visibility?

So, the very first thing is “Visual appealing”. Yes, “Visual appealing”. See friends, 83% of the information that is calculated by our brain, is mostly done through our sense of sight. In one research it has been found that your eyes catch the shining things faster. Yes, this is the same thing as I informed you previously, that if you showcase it properly, then the customer will buy from you. ‘What one sees, buys easily.’ So Visual appealing matters, okay.

Let’s have a look at it practically. I am taking the example of Pepperfry again. Pepperfry dot com.

As you can see the visual representation is very good. If you go on Flipkart, you can notice here also that Visual representation is very good.

Now, what is Visual Representation? As you can see there is an advertisement on the banner and if I click on it. And after that, the page that reloads, the product that is showcased attracts the customer as it has High-Definition Images and on Amazon too the visual representation is so appealing, as you can see “Winter care store, 50% off”. Then look at the product image which is captured beautifully. As you will click on it, the product is showcased on the screen category-wise. There are many products that you can buy from Amazon.

For instance, consider this product, as soon as I enter into the product. Then, the image of the product is visible in the Visual Representation, also on the right-hand side, headlines and descriptions and also you can see In-stock, then price and also you will be able to see many other options like “Pay on Delivery, Not Returnable, Amazon Delivered, No-Contact Delivery”. So there are many features that you can see here. And this is nothing but Visual Representation, So, ‘What one sees, one buys easily.’

Friends, try to showcase your products in the most effective way possible because what happens is if a person comes to you via online. When someone searches for that particular product, he/she has visited your website, you can convert it into a lead rapidly if your visual representation is good.

Now, Let’s have a look at the next step. What is the next step you should take?

In this SEO journey, the first thing is how products can be made highly visible or this brand can be highly visible?

Then, the second is “site architecture”. Yes, friends, “Site architecture” matters a lot.

Now, What is “site architecture?” So look friends, in Visual Representation when you are showing the user that this is particularly my product. Well, as soon as you showcase your product and if the product is not shown properly according to the category or not portrayed properly, then the conversion window will be less. Yes, conversion.

What is conversion? Conversion is when a user looks at a product and if a person buys the product, how much time they took to buy the product, how much struggle they went through to buy the product.

Now, look, If the architecture is good, then the product can be purchased rapidly and easily, that means if you show the product quickly and the less time you take to convince the user that this particular product is beneficial for you. Then the buying decision is done fast.

But if the architecture is not up to the mark, this situation happens when you perform operations manually. When you are trying to do everything on your own without the help of others. For example, if you have taken a hosted or self-hosted plan and you are making your website with the help of that and you were not able to understand and made some mistake in the architecture. This will result in a scenario where a customer might have come to your website but because of any problem in the architecture or any error, they didn’t buy the product.

This happens mostly in hosted or self-hosted but if you will see in Amazon and login to the site of Amazon, then you can see that the structure is maintained properly.

Look, In the beauty section, you will see many options, like “Beauty, Luxury Beauty, Bestsellers, Skincare, Hair Care & Styling, Fragrance and Men Grooming” and then a product is there in it. And you can see the structure of the architecture is maintained brilliantly. And if you are dealing in Flipkart or Amazon, then you don’t have to worry about architecture.

As you can see, this is another platform, you don’t have to worry about the architecture, as they have already prepared everything for you. But when you opt for a hosted or self-hosted website, then the problem occurs.

So, you have to take care that your architecture is correct and the user is being navigated properly and easily. Implying the user can see the product easily and can buy quickly without any error in buying decisions. So, this is all you have to take care of, friends. (Clear, so far?)

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Now, the next is “site loading speed”. Yes, “site loading speed”. You yourself can experience it in your life. When you search a particular website, it takes 1 minute to search something.

So imagine, if 1 minute is taken for loading the website, then the architecture or the flow, the conversion will obviously take too much time.

And no customer has this much time these days, that he can spare 1 minute just to load the site or for buffering. Yes, friends, everyone has good internet speed. We are in the era, where everyone wants things fast and no one will spare 1 minute to wait for the loading of your website. (Am I right?)

Yes, As per one study, a typical person can spare 7 seconds for the loading of the website and if he/she is convinced in those 7 seconds, then the customer will buy easily. Or else, they will opt for another website.

Well, let’s have a look at this practically as well.

So friends, consider that you want to check if your site is fast or slow. So look, this is a very good tool. You can come to this website, which is very good. I personally use this site and it is very good, the name is “Pingdom”. If you go to google, you will have to search “tools.pingdom.com”, which is the name of the website. Please go and check this out once.

There are several other tools too where you can see whether your website is working properly or not. Okay.

For example, I am checking the website of Amazon. So “www dot amazon dot in” and I am checking it with the server of Asia. So, “start the test”.

Just a second, they are searching and analyzing it. They are looking at the site…. So, you can see Pingdom has tested this website, checked the speed, and presented the result as you can see on the screen. See for yourself, that the loading speed of the Amazon site is “1.45 seconds”. The “page size” is “3.5 MB”, and the “requests” are “270”. You can read all the information as you scroll down. If you don’t want to get into the details, just understand this. The lower the load time of our website, the better. (Clear?)

Look, You can also check amazon dot com, every country has different extensions, but I have checked amazon dot in and you can see the size, it’s such a big website and there are so many products and content on the website still it’s talking very less time to load the site and there are many technical aspects behind this.

But all you have to know is that your site should be loaded rapidly like Flipkart and Amazon. This information was for those who want to create their own website.

Now see, every time it’s not compulsory that you will stay at Amazon forever and you will have to create your own website, as you have to make your brand.

There are many similar tools like this that are free of cost and you can check whenever you want and check the speed of your site. And the best thing about this tool is it guides you on the changes that you can make on your site.

So, the website developer has to be conveyed the same suggestions and he has to work accordingly. So please check this site and know about your product and take more knowledge about your website. Okay. (I hope this much is well understood)

Now, coming back again, where we are analyzing how our product can be made brand visible and the product can be pushed to a higher ranking. Hence, I am going to add one more topic here that is keywords. Yes, keywords.

Now, look friends, We already understood what keywords are in the previous session, where I gave you an example of Shahrukh Khan, how can we find Shahrukh khan without using his name. So, King Khan is the keyword that can be used.

In the same way, not everyone will search you directly, and the results on the platform are also relevant to keywords. Suppose you want to search for furniture, so you will type furniture rather than the brand name.      

People don’t know your name but they know the keyword which is a direct keyword. (Right?)

So now, how to find these keywords, okay? If you find these keywords and apply them properly in your catalog or insert them in your product description, then trust me, the search engine rank of your product will be bombed. Okay.

So, pay attention here. Now, I am going to show you this practically. Friends this is also a tool, that is keywordtool dot IO which is a very good tool and I use it personally. And there are many other tools where you can perceive which keywords are better for your products and site.

For example, I want to find a keyword from Google or anyone keyword that is very important for my brand. If I am searching furniture here and you can see that the tool is calculating accordingly what are the relevant keywords present and what keywords are searched more in Google.

You can also see it on YouTube, Bing, Amazon, and eBay too. As you scroll downwards you will find that there are many keywords present that are found by the website for you.

For furniture there are so many searches going on, there are so many people searching for it. Like, “Furniture shop near me, Furniture shop Bangalore, Furniture shop Jayanagar, Furniture Stores, Furniture on rent, Furniture stores near me”. So there are many things.

If you subscribe to the paid version of this tool, then you can know how much money it’s charging and also know how good the rank of a particular keyword is and how can we analyze it properly, all this is available free of cost. Some things are free of cost and some things are paid.

Look, a keyword tool is a business. As they are showing you the correct keywords and searching so many keywords for you. You can understand how they are running their business through the paid version. And they will let you know more with the paid version and there are many other tools, where you can find keywords easily and very accurately.

If you go to google, you can get keywords from there too. You can have keywords from YouTube also. You have to find all these keywords, note them down, and insert them in your product introduction and bio. That means you have to use all the keywords in the catalog properly. Okay.

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