What is Flipkart Plus?

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Hello everyone.  Welcome once again to this special training

program of Learn Vern, where we are learning “How to sell effectively on E-Commerce?”

Yes, friends.

In this module, we promise you that we will share each and every important thing that is going to be useful in your e-commerce journey.

And, on that note, I would like to start today's session.

Well, friends, Today's topic is “What is Flipkart Plus”. Yes, what is Flipkart plus?

You must have come across this icon very often when you visit Flipkart. Whenever you buy anything, yes, whenever you purchase a product, for example, if you spend 100 rupees on e-commerce, then you receive 2-super coins.

Yes. You will earn 2 super coins.

Now all these things such as super coins, super coin collections, what are they actually?Is this loyalty or membership?  What does loyalty mean? and what does membership stand for? A large number of people are often confused with these terminologies because in reality, on Flipkart it is written membership but actually, it is loyalty. Yes. What does loyalty mean?

Flipkart wants you to buy and purchase from them again and again. And when you do purchase from Flipkart repeatedly, Flipkart will categorize you in specific zones that yes you have purchased this much number of things from us.

There are several criteria related to this which we will explore further in this slide.

Now, making you a member gives Flipkart a lot of benefits. Yes. If you become a member of Flipkart it simply implies that you are their loyal customer. And a loyal customer would buy from Flipkart again and again. Because if you keep buying, this will simply run Flipkart’s business and when Flipkart’s business is up the seller's business will also increase along. And being a seller, it is very important for you to understand that the super coin strategy of Flipkart is beneficial at which levels to you being a seller. Okay.

Now look, other than amazon prime offers you a yearly subscription to use their prime services. But, on the other hand, Flipkart does not charge you any money, you just have to buy from them. And when you keep making multiple purchases, you become eligible to become its member.

So, before jumping on to the benefits of joining the membership, let’s have a look at its criteria first.

“Here’s how you can join plus membership”. Yes, you have to make maximum purchases in a year. If you “shop and earn 200 super coins in the last 12 months”, then you can also become a plus member.

And there are many benefits that you can avail. After becoming a member, there are a lot of perks you can avail yourself.

When you meet the criteria and join the membership, you will get a notification like this saying “congratulations, you are now a Flipkart plus member”. You will get an email congratulating you on becoming a plus member.

When you become a member, you can buy products at 1 rupee as well. Plus, you get other extra discounts. Like, get an extra 10% off, 50% off, 30% off etcetera. There are special offers for you, friends.

And being a member, you are eligible for “free shipping, early access to sale”. Yes, the non-members get to grab the sale benefits later than the member. Then being a member, you can “earn and exchange coins for rewards”. You can convert the coins that you earn by purchasing from Flipkart and use the cash again for further purchases.

Yes, being a member, you can avail all these amazing benefits.

And, one more thing. You get one more benefit of “Superior customer support”. The process of reaching customer support becomes very easy for you and you get a higher priority than the non-members. When you buy any product, they will delight you in every way and take care of their members, this is what they specialize in, friends.

This is their special strategy through which Flipkart is one of the highest-ranking platforms in the e-commerce industry.

Yes, they are ranking. Flipkart ranks second as first is amazon. But still, with its overwhelming services, it is going to attain a much higher place in the future in India. (Understood?)

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Now come, let’s have a look at how this can benefit a seller and how will the seller know to add their product to the membership?

So, when you go to the seller account of Flipkart, you will see the option, “Flipkart plus”. Do you wish to add your product to Flipkart plus? Or do you want to keep it in the “non plus listing”? Let’s have a look at its benefits first.

So, when you add your product to Flipkart plus listing, the chances are more that you will sell more products. But if you add it to the non-plus listing, your product will get the position after all the plus listing products.

This means that Flipkart also prioritizes their Flipkart plus members to help them sell their products quickly.

If you are a seller and you want to sell your products effectively or in bulk, this is a good side for you. You can earn the perks of bulk ordering because Flipkart showcases the

• super coins,
• their Flipkart plus discount offers for members the most.

Yes, tons of people become the Flipkart plus members each day through this loyalty program. Okay.

I am calling this a loyalty program because look, Flipkart is not charging you any money. Rather, Flipkart just expects you to keep purchasing and when you reach their demand within a year, they will automatically make you a Flipkart Plus member. And you can also get some amazing benefits on various products through various sellers and get heavy discounts on purchasing.

Yes, friends. Now, there is one more thing that is important for you to know. If you are a seller, look, free shipping is offered to customers, but I am paying a shipping charge, will Flipkart bear those charges now? Well, no. Being a seller, you have to bear that charge. So, this is the only dark side for you as a seller.

Look, being a true trainer, I would like to tell you everything and make you aware. I am not drawing a bad picture or demotivating you here. but there are certain things that you should be aware of.

Here, the dark side is that you have to bear the shipping charges. Okay, friends. So, these were some facts on Flipkart plus and Flipkart super coins.

Let me remind you one more thing, friends. The super coins that you earn have a validity period of 12 months. If you fail to earn 200 coins in the last 12 months, your coins will be invalid and you will miss them.

Yes, when you earn 200 coins and become a member, you are on the safer side. But still, if you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

No matter which city, country or region you are from. Just ask us in any language and we promise to answer.

So, See you there with the next topic at the next session.

Thank you very much.

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