Introduction to E-Commerce Course

Hello guys, welcome to LearnVern’s effective program.

Yes, this is an interesting training program where we are going to explain to you how you can join your business with the online world.

People all around the world are searching for this program online.

It is the most trending topic on the internet as to how we can join our business with the online world.

And in the whole of this structural program, I Sishant Mahato am going to teach you through step by step learning, from start to end, how you can launch your business.

But 1 question might arise in your mind: why Ecommerce?

For that, I want to give you an answer, an example of Jeff Bezos.

This person has grown his business to such an extent which can be an inspiration to all of us.

Yes, I am talking about Amazon.

Have you ever thought that a person started his business from his garage with only a single product in hand.

Yes, it was books.

He had started by selling books.

I have seen even now people are still asking that question that if they want to launch their business in E-Commerce, then they should have a number of different products, different categories…

But just think, world’s number 1 E-Commerce business, one person in the world who started his business with only 1 category, 1 product only & now, there is no product which is not available on Amazon.

You can search any product of any category on Amazon

This was possible through strategic planning & dedication.

Yes guys.

(2:00-2:12 motivational quote in Hindi - not to be translated

“Took a step towards my destiny, but I fell, I stood up and fell again. They tried to stop me, but couldn’t stop me from moving ahead.

)

Guys I will start the training program now where we are going to do step by step learning of E-Commerce.

One more question might arise in your mind, what is E-Commerce?

Look, if you want to understand E-Commerce in a very basic manner, let’s understand it this way.

Suppose there is no internet, okay? For example there is no internet & internet was not there before the 1990s, we used to do only commerce.

What do we used to do?

We used to go on streets, market places & we also used to go to many different places, shops & see whether your product was available there or not, should I buy this product or not, many people used to launch their products at market places, as well as went to buy too.

So there used to be marketplaces before also, commerce was also present, buying & selling used to happen before too, whether you are buying fruits from the streets or apparels or electronic gadgets, all of this used to be there before also.

Now there is 1 more way, we have stepped up a bit & that has happened through the internet.

Yes, after the internet.

Now the things we used to buy by going on the streets or to the marketplace, whichever is the famous marketplace of your city, we can do all of those things through the internet.

The only thing is, we are doing commerce through the internet, through electronic gadgets, there is an addition of E.

E means electronic, you can directly call electronic, internet.

Through the internet, we are buying & selling anything.

Yes, literally anything.

So what are we going to learn in this whole program?

We are going to learn about the program.

About the program means, we are going to understand this E-Commerce, how it starts & ends in a structural way, how will we choose a platform, what is its scope, in India, outside India, what is B2B, what is B2C, who is it for, if E-Commerce is for me or not, I’m going to give you answers to all these questions in the training program.

We are going to learn it through step by step learning, then we are going to learn about how we can launch our business through photoshoot, yes photoshoot.

See guys, whatever is visible, appealing, sells.

If you are able to put your product in a proper way in front of your customer, meaning if you are able to convey to your customer that they are going to get this product in this way, presentation will win the attraction of the customer.

Yes, if you are able to portray your product properly, then I guarantee you that nobody can stop the customer from buying from you.

-4:58

Then we will learn Rules & Regulations.

See, even if you launch commerce means your business, without internet, then too you have to follow rules & regulations, through some guidelines such as GST registration, TIN, TAN & if you are selling in the online world, then there are some more rules & regulations.

We are going to see all those rules & regulations in this training program as in which are mandatory, which are temporary & which are optional.

We are going to see everything in this training program.

Then we will see, we will learn how we can set up our MRP, manufacturing cost in the online world.

We are also going to see how we can analyse the market, market analysis for our pricing, how we can offer discounts, which keyword strategy we can plan for our product because of which we can reach our customers vastly.

Yes, competitor analysis is very important in the internet era, where everybody is moving forward altogether, a competition has started to reach the number 1 position.

So we are going to learn step by step in this training program, as to how we can do proper market analysis.

We are going to learn how commision is calculated.

For example, if you don’t have internet, suppose there’s no internet in the world & you want to launch a business, so wherever you will launch your business, open a shop, you will need to pay something at least or atleast you’ll have to pay the rent or if anyone is selling your product, then you will need to pay commission.

In the same way, include the internet over here.

There are many portals such as Amazon, Flipkart, Myntra, Jabong, Shopclues, Snapdeal, Paytm Mall and many others.

I am including Ola, Uber, Zomato which is also included in commerce, yes as its goods & services, if you are selling anything, that too comes under E-Commerce.

So all of this, what is fixed commision, % wise commission, we are going to learn all of that in this small training program, where we are going to learn how to sell effectively on E-Commerce through a step by step learning process.

After that comes the product catalog, right?

You are done with the photoshoot, like I told you whatever is visible, appealing, sells.

But what do we have to show? Which word do you want to portray first?

Which photo do you want to portray first? Do we need to show a video?

Is it necessary to show this word? Etc etc etc everything.

We are going to learn everything in this training program.

Arranging all the information in the most appropriate way.

Yes, the appropriate way.

Because the presentation itself will take you on the route of success.

So we are going to learn all of this, plus after we learn all of this, we are going to see practical examples, yes! With practical examples, we are going to see how to launch our product, how we are going to make our product live, that too we will be seeing through practical examples so that wherever you are seeing this live training, you will learn along the way, yes! We are going to show you practical examples!

Then, we are going to see how, after you are done with product launch up, live..

Then comes the topic about how to reach the customers, reach unknown people, how the advertisements help through Amazon Ads, Flipkart & there are many other platforms.

There is an advertisement on each platform, there is an advertisement department, we will understand the advertisement and how we can also advertise our product, through which we can reach new customers.

Yes guys! We are going to learn how to advertise also plus there are many things which are necessary for you to learn which we have kept as a Bonus for you where we will learn about Flipkart plus, Amazon Fulfilment, Amazon Cloudtail, etc etc.

This is a special takeaway just for you, okay

Then we are going to learn SEO, what does SEO mean?

Search Engine Optimisation.

Did you use Google today? Or if you have used any Search Engine, whenever you typed a word, a whole list will come up.

In that list, you might have seen some advertisement & after going a bit down, you would have seen some organic results.

Those organic results arrive through SEO.

SEO means Search Engine Optimisation, how we can optimise our product through Search Engine.

We can optimise our product on any search engine in the world, through keyword density, through off page SEO, etc etc everything is mentioned here.

We are going to see all about it in this training program.

I will try my best to answer all your questions throughout this training program through step by step learning.

 If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

So let’s start this beautiful journey where we are going to learn how to sell effectively on E-Commerce where I, Sishant Mahato assure you that you too can launch your business in E-Commerce.

So let’s start this wonderful journey, see you right there in the next topic!

Happy Learning!!

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