Lightning Deals in Amazon

(0:00-0:21)

Hello everyone. 

In this short module friends, we are going to learn a few important terms and topics that are going to help you in this e-commerce journey.

I am going to discuss one more important topic of this special takeaway where we guarantee to explain some very important topics here. Well, this is a very important topic if you are dealing with Amazon.

It is important for you to know, what are amazon lightning deals? So, what are Amazon Lightning deals actually? Look, this is the logo of Amazon Lightning Deals.

Now, what is the meaning of Lightning deals? So, “A lightning deal is a promotion activity” which was launched by Amazon in which the sellers provide deals to their customers like 20% off,30% off, limited offers etcetera. Okay. There are many deals.

Well, friends, let’s have a look at it practically.

So, friends, whenever you go to the Amazon website, Amazon dot in, if you reside in India, or Amazon.com, or whichever country you belong to, go on that site. So, as you scroll down slowly, you will see a section of “Today's deals”. Now, when you click on “see all deals”, you will see all the products that are listed in “deal of the day”. (Can you see it?) This whole page is “Deal of the day”.

You will see what today's deal of the day is. So, look, on some products, there is 67% off, then some products have 30% off, on some products, it is up to 38% off.

Look. All the products have “Deal of the day” written above it. It is written in red as the deal of the day.  Deal of the day, deal of the day, deal of the day. Look everywhere it is shown.

Now, what is it and how have they done it? and which seller has done this and how? And look, on every product there is an ending time.

When I open it, see that on every product, an end-time is displayed.

Let's see again. Look carefully here. On every product, there is an ending time. “Ends in this particular time, or ends in 5 days”. This means on this particular day; these deals will get over. So, amazon’s seller is indicating you to buy as soon as possible. So, Today's deals are called lightning deals. (Got it?)

Whenever you go to Amazon, it will show you Lightning deals.

Now, let’s go back to our PPT.  We just saw what Amazon Lightning deals are. Now, what is its Eligibility? If I am a seller on Amazon and if I want to be eligible for Lightning deals then what are the criteria to be eligible? Can I also list my product in Lightning deals?

Well, the answer is yes.

If you are a professional seller on Amazon and you have a rating of 3.5-stars or at least you have 5 seller feedback, yes 5 seller feedback then you are eligible. Yes, if you have 3.5-star ratings, 5 seller feedback, and a professional seller account, then you are eligible. Yes, you are eligible.

Look, in different-different countries, Amazon is charging professional seller fees, but in India, there are no fees.

Let me show you that screen.

Let's see it practically.

So, if you have a seller account, in that account go to the help section or by searching you can see a “linking account” in which you can see how much are the professional charges, discounted subscription if you monthly subscribe through Amazon.

So, look, in America, it is 39 point 99 dollars, in the United States it is the same. Look, turkey. Now, here you can see, in India, it shows “no fee”. If you have a look here you will know that there are no fees involved but it is for a limited period only.

If you are creating your account on Amazon right now, then you don't have to pay any fees as it is mentioned here. “No fee for India”.

We don’t have to pay a monthly subscription here, but yes, there are some other discounted charges for a subscription. They will tell you at that time. For now, it is free. You can also put your product in lightning deals and you can make an amazing profit. (Right?)

Come. Let’s try to understand this in detail.

As I already told you, you will be eligible if you have a professional seller account with at least five seller feedback ratings per month and an overall rating of at least 3.5 stars.

Now, as you become eligible before you enter the deals, every deal is done with some step involved when you pass some criteria as “basic, standard, advanced, premium”. You have to pay some fees on any step or level. So, on the basic step level, you have to pay 166 rupees per deal, for the standard level, you have to give 149 rupees, for advanced and premium, you have to pay 133 rupees each per deal respectively. Every deal you make you have to bear some cost.

Now, where does this happen? So, when you are in the Amazon seller account and go into advertising and click on “deals”. As soon as you click on deals, the deals section will open.

In the deals section, you will choose a product then, you will customize your deal, and finally run the deal. (Understood?) Okay.

So, Deals means you can pick any product from your own listing and put it in the deal. Then you can add some labeling that is valid up to some days and put a discount and you will come in the list where people are selling their product in today’s deals.

Now, what is the benefit of this? So, the benefits of this are that “you can take part in Amazon events”, and “highlight your product, increase sales, and improve brand awareness”.

So, let’s have a look at the benefits one by one. The first one is you can “increase your sales”. Now, how can you do that? So, look, suppose you have many products and you are selling them at a discount.  Trust me, people like discounts. I mean, who doesn’t, right?

For example, if I am offering a discount of 50% off, then obviously you will choose this rather than 30%, or 40% off. So, if I am offering the highest discount, my product is going to get sold for sure.

What is the second benefit? Well, it is “reduce inventory quickly”.

Suppose, you have a stock of a particular product in bulk, and you want to sell it instantly. Just put the product in deals and trust me, it will start selling rapidly.

What amazon actually does is they have put the deals in a specialized category, where they mail all their customers regarding their everyday deals. So, come and grab the product.  By doing so, Amazon is selling your product. As a result, your inventory will lessen which eventually leads to an increase in sales. (Interesting, isn’t it?)

The next benefit is that “your brand awareness is boosted”. Just imagine, your product is viewed by lakhs and crores of people. Isn’t that your brand awareness? What is brand awareness? Well, you have to find a way to get into people’s minds and make it your home. Yes, how will you do that? If the customer buys your product and they are impressed, they will make multiple purchases again and again from you only.

Then the next benefit is “grows your listing traffic”. Yes, when you are listing your products in deals, in amazon lightning deals, your listing in search engine becomes quick. And you can reach ahead of your competitors in the listing. So, it grows your listing traffic. This means that you are involved in the market in a better way than your competitors and grab your customer’s attention.

So, these were all the benefits of lightning deals. If some might be missed, just go and search it online once.

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If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

Come. Let’s summarize this module as well.

We started this module by learning what is cloudtail? And why is it important on amazon? Then we discussed “fulfillment by Amazon”. Yes, when you start your e-commerce journey on amazon, it is very important for you to know about the fulfillment by amazon. Then we looked at the flow chart of how the fulfillment works?

Then moving ahead, we saw what is Flipkart plus in Flipkart? Why is the strategy of the super coin so important in Flipkart? Then we looked at different levels of Flipkart- bronze, silver, and gold levels.

Then we discussed the eligibility to create A+ cataloguing. How can we do that? We covered all this information in this module of our training session. And lastly, we explored “amazon lightning deals”. (I hope you understood)

So, See you there with the next topic at the next session.

Thank you very much.