Customizing Your Shopify Store

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Hello everyone.

Well, friends, till now we have done store creation and product updation.

Now we have to see “Changing Look and Feel”. What is “changing the look and feel?”

So, I want to give you basic knowledge of this before starting. By taking this example I am trying to demonstrate to you some Website Designing Basics. Okay.

Now, consider that you want to open a store, where there is no internet. Friends, whenever in future if you wish to understand why this or that things are included on the internet. Then, just try to relate it to the real world. If you relate it to the real world, then you will be able to understand it properly. (Got it?)

Well, the internet is nothing but a virtual world only, its main idea is taken from the real world only.

I want to give you a short example here. Suppose you have opened a store. You must have done a business registration. Yes, or No?

Of course, you have done the local registration by going to a government authority, whether this particular name is available for me or not.

And with this name, further you are going to do business with that name. And when you did the name registration then you must have given the address also, stating that yes, “I am going to open my business at this place.” plus as you will give the address of the business. As the registration is done and at the same time you have mentioned the address and at the same time maybe the design or your store look might have been mentioned by you.

In this way I am going to do my store presentation, if someone comes, they will come like this, so and so things are placed here, I have made a board at the entrance and how the store looks from inside etcetera, etcetera.

All this information must have been given to the local authority by you while registering your business. (Am I right?)

Now connecting this example with the internet, when you connect this example to the internet means the first thing you have to do is domain registration. Yes, domain registration. What does it mean?

So, what is your name? For example, if You want to register the name of your business, then where will you go? So, GoDaddy and Big rock are the number one websites where you can register.

As you will go there, you have to register your name here, as we have registered learnvern dot com. These dot com, dot in and other extensions might be available for that website. Whatever extension will be available, You will get that extension from that website itself. Okay.

Now, what is hosting? Hosting means a place, where place? place in a virtual world. It’s like purchasing a space. Buying a place in a hard disk, SSD that is hosting.

It’s the place where your store is present when a user comes from the internet, then he can see your store there.

So, 24x7 your store will be present there, so hosting means address.

After that comes the “Design”. Design means to look and feel.

So, consider that you buy a plot, you construct a building with the help of architecture, and let him know what you require on different floors.

But, if you have not purchased a plot, and you have purchased a flat or a ready-made house, you have to change its design or change its look and feel, painting and many other things anyway.

In the same way, where the button will be present, which information should be available at which place. This information comes under Look and feel. (Clear?)

Friends, this domain and hosting expenses are saved by Shopify. Shopify reduces your stress by purchasing the domain for you. You get the free domain. And the place of hosting is available at Shopify. You just have to give them yearly maintenance charges. 

If you want to buy a domain, then there are different sites, and how to attach it? We will learn all of it in this training session.

Now we are going to see what it looks and feels? So how can the theme and look can be changed? How can we change the inside of the theme? How our store looks from the inside in the physical world and how to present our store in the virtual world? We are going to see it now.

So, let’s try to understand it practically. (Ready?)

Friends, when you enter your store, you will see a tab here that is “customize theme”. You have to click on “customize theme” and this page of the theme is opened.

Let me tell you first of all, how your store is visible. So, click on the “actions” button on the right-hand side and click on the “preview” button and you will be able to see your store.

See, there is much information that is missing in the store right now. Like the “information, Description, look and feel”.

Yes, we have to enter the look and feel.

Until now, we have entered one product only, which you can see on this page. We have added this product just now.

So, if you want to change the entire theme, if you want to change the look and feel entirely, then, you have to go to the theme’s page and select the theme library and you will see new themes in it.

You can select “Add theme”, and can upload your theme if available. Or else, on the right-hand side, there is a very good option for a free theme. You can go to it and explore the free themes. Okay.

There are many options for themes of your site. As you can see there are many themes, and all are free and good. There are certain paid themes from Shopify that you can buy if you have the budget.

For now, I am clicking on the minimal theme from free themes for practice purposes.

As soon as it is opened, click on “Add to theme library”. As you will click on it, you will see that a minimal theme is being uploaded.

Friends, the theme that I have chosen, you can see on “Just added”, and click on “customize” on the right side. After clicking on it, a new page will be opened, where we can see the headline, and different looks, and feels are visible.

If you want to change the look and feel you can, like what should be there in the image, the title in the collection list, and which product should be there in the collection, and in “subscribe to our newsletter”, are you asking for the email address. You have to upload each and every piece of information on their site. (Understood?)

I am going to upload all this quickly right here in front of you.

So, friends, on the left side you have to change the header first. Just click here and after clicking on it, this option will open where you have to add a logo, then select image, i have already selected an image of logo here, you have to insert the logo in it.

I have already uploaded a picture here, so I just have to click on “select image” for the logo. So, I am clicking on the printman industries logo and then clicking on the “select” tab, and whenever you feel like changing or removing the logo, then this feasibility is also available, you can remove and change it.

For now, this is okay for me. You can increase the size for example 100 to 200, so I will go with that. Below the logo button, the menu option is displayed.

There are “menus” available here, like “Home, Catalog, Contact”, if you will click on “change”, then you can change the menu or let it be as per your compatibility.

Then there is an “announcement” bar here if you want to announce something or not. I am opening it and trying to edit it, so if you want to change the announcement you can do it like this. I have written a “Season offer for you 30% off”.

If you want to give a link, then you can give that too. You can divert it into any product. Like we made one product in that “Cutting and Creasing Blade” product I want to divert this.

 Look, as soon as I added the link, at that instant, there was one link available here.

I will show it to you practically also, after making all this.

If any person comes here and clicks on “Season offer for you 30%”, then that customer will go directly to our product page.

So, for now, I am saving it. I would recommend you to save the changes that we make every time.

After saving, I am going back to the header and till now, we have seen how we can change the announcement tab, and how to change the logo. I liked these menus, so I have kept them as they are.

But I feel this image is not compatible, so I want to change it. How can you change that?

So, on the left-hand side, all the data is available.

I will go in “slide” and click on it and in “select image” there are certain free images, so I will go with that as I don’t have enough images right now.

These are stock images; you can choose any from them if you want.

So, for example, I am selecting the business category here.

(Pause- 9 seconds)

So, the image that you choose, you will see on the right-hand side. So, for now, I am going with this image.

(Pause-10 seconds)

You can change the “Overlay” as well. And if you want a different color of the text then you change that too.

Then, you can also change the headline in text, like “Printman industries” …. you can change it here. Or you can give any other name as per your preference. It’s totally your wish.

(Pause-10 seconds)

So, I will insert this text. If you want to give a certain button, then you give it from here.

(Pause-17 seconds)

Now, look friends, we have changed an image and inserted a headline, and also the starting look and feel have been modified, where headline, image and inserted some buttons. If you are satisfied with this look, then click on “save”, so that all your work is saved successfully. (Understood?)

Then, we have to look into one more thing which is the “Collection list”, click on it.

(Pause-6 seconds)

 So, friends, you will see that as we click on the collection list then the product on our home page is now present here in the collection list.

If you add more products here then all the look and feel is changed as per your product.

I am just explaining this to you with an example but you can do the changes as per your preferences by properly exploring it and changing it.

But still, if you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

So, See you there with the next topic at the next session.

Thank you very much.

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