Understanding A+ Cataloguing of Amazon

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Hello everyone. Welcome once again to this special training

program of Learn Vern, where we are learning “How to sell effectively on E-Commerce?”

Friends, as I already told you, the specialty of this module is that we are going to talk about some important aspects and topics that will be an add-on for you guys in the e-commerce journey.

Yes, friends.

So, today's topic is “understanding A+ cataloguing”.

Look, "understanding A+ cataloguing”- what is it basically?  We will learn all about it in today's topic.

So, let’s get started with this training program.

Now, look, A+ content, if you want to understand cataloguing- so cataloguing is nothing but a collection of different contents. Then, what are the contents- that we have learned in previous modules? Content means text, images, videos, anything that portrays and highlights our products in front of our customers. So, all this in combination is called content.

Now, what is A+ content? In amazon, there is something called A+ content. Now, what is it?

A+ content means- it is a way of amazon through which in spite of showing the normal content they show us the enhanced Content about the products. What happens to that?

So, by this, the customers will get a better understanding of the products and their buying behavior of customers will increase.

For your better understanding, I am going to explain this practically. Please pay attention. Let’s see it practically…

Now, anytime when you go to amazon- I am only taking this as an example. I am neither promoting this product nor am I saying anything bad about it if you belong to this product. So, it is just an educational way of explaining to you guys. If you understand this, then it would be great; why is it and what is it?

So, look, if I go to buy any product like this electric product that is an electric kettle with stainless steel body, so if I want to cook instant noodles or instant Coffee, this kind of electric product is available for that.

This is the product of the pigeon brand. If you see or search you can come across this product that is offered in 629 with amazon. Look, if you scroll down in any normal product- you will get a normal introduction, images, video's then reviews. Look. You will also see some extra things and details about the product along with its description and also related products will be shown. Okay.

Now, look. Pay attention to one thing here. (Repeat).do notice this one thing, when I was scrolling down here, the biggest competitor of Pigeon is prestige. Look, they have displayed their sponsored ad very smartly here. Then again, when you scroll down further, you will see a sponsored ad of prestige in the pigeon category.

Look, this is a sponsored ad. We already discussed this briefly in our previous module. What are sponsored ads?

So, here I would like to tell you that when you leave the pigeon’s page and go to the prestige’s page, I have already opened it, but you can also see it yourself. As soon as I go to prestige's page, here also I can see normal things only like headline, description, images, all the catalogues’ things are there. Now, as I scroll down, there is one more add-on thing here.

Look, I am scrolling all the down and you will see here- this is the add-on thing, look, “from the manufacturer” they have kept A+ content of their products. Look, this is what we call A+ content where you show more and more things about your products like here, they have shown the banner and also described why it is so much useful, “electric kettle by prestige” - why it is important and why you should purchase it?

“Auto shut-off, extra fast water boiler then optimal spout design” then there are many other features that they have portrayed here. Look, can you see it?

As you can see – “from the manufacturer”, so this is only called A+ Content. And many times, you might have noticed that some products have their own different landing page.

Look, if you search about a company named Brayden on amazon dot com then you will see their special landing page and this is called A+ Content friends. (repeat). And, if you search about any product of Brayden on amazon like I have already searched here – “Brayden fito atom smoothie blender”. I have searched about this blender.

As you scroll down slowly, you will see by manufacturer product description is added here, this is called A+ product content. If you do a normal listing, you won't find this A+ listing. But when you are showcasing a famous brand on amazon and you want to know how to do it, I will show that to you in this PPT later on but understand this A+ content first.

Normal products like pigeon have not done their brand registration on amazon yet, therefore, you can’t see their A+ Content here. The A+ content is not displayed here.

So, what happens is that customers that visit this page will go to another page or product like prestige or any other fellow competitors.

Now, suppose if we want to put any A+ Content like pigeon- if they want to add the A+ content on Amazon, what do they have to do? What would their requirements be? What is the eligibility along with the benefits?

So now, let's go and see it.

We just saw this practically, friends. Now, what is its eligibility? What is the eligibility for A+ cataloguing? Cataloguing means portraying the content in better ways to your customers.

For that, you have to do a brand registry along with a trademark registry. You might already have your company’s trademark.

Well, you just have to go on this site of amazon which is amazon brand registry. You can search it on google. As soon as you go there, you have to add about your brand and you will be asked about your trademark, if you have it or not, you have to submit all the documents and after you submit all the documents, amazon will take some time and a few days later, you will get a mail that yes you are eligible for brand registry and trademark registry and now you can add A+ cataloguing.

Yes, now, you can showcase A+ content on any of your listings. This will be informed to you by amazon through email, notifications, or call. Okay, friends.

Now, if I cross the eligibility and I want to add A+ content, how much time will it take to approve? Well, it takes 15 minutes or less than 15 minutes to get your content approved and you can include your A+ content in your catalogues after that.

As we saw an example about pigeon as we created a listing, now we get more Benefits and if we want to show more enhanced versions of that product then A+ content is the best way. And as soon as you are eligible for A+ content on amazon when you come into the amazon seller account you will see this type of look on the amazon seller central account but now if you go to advertising and click on it, you will see the “A+ content manager”.

If you haven’t done your brand registry yet, you won't be able to see the A+ content option, rather you will only see a brand registry option. After doing the brand registry only, you will be assigned A+ content manager here. (Understood?)

Now, after clicking on it, you will go to the next page and this is the next page, A+ content manager. When you click on “start creating content” here, you will be amazed to share the A+ content of your product worldwide. Okay. (Interesting, right?)

 Now you have to understand that as you are inserting A+ content- while crafting you have to concentrate on how you can make it “easy to scan”. Yes, Easy to scan means you can easily showcase your products to your customer’s eyes.

Then, you have to use the text and images in a proper manner, and if you don’t understand what you should write in your text or what content to put through the images, you can also take feedback from your customers if they like your content or how was our product?

And after taking feedback from them you can create content or images accordingly. Okay, friends.

If you implant these things in crafting, then I can guarantee you that your customer will definitely buy the products from you, and you will get very good sales.

Now, look. There are tons of benefits to adding A+ content to your products.

Well, the first benefit is it helps you grab shoppers’ attention better. Now, look, in the enhanced version when you show your content as we saw in a practical version before, where there was pigeon, prestige, and other companies.

We saw how beautifully they presented their contents to their customers through which the customers were getting attracted to buy their products and this is a very good benefit. (Agreed?)

The second benefit is “increase customers' trust”. Yes, if you are properly portraying your products in the enhanced version, you will definitely get customers’ trust plus you get into the limelight because on amazon, brands that are already registered and brands that share A+ content are uplifted by amazon and highlight them to more people due to which your brand gets more visibility. (I hope you are following)

Now one more benefit is that it is free of cost. Yes, it is free of cost if you have shown that you have a brand registry plus a trademark registry then you can use it free of cost. For sellers and vendors, you can put it free of cost on your amazon feed, and listing and you can take advantage of it.

Again, there is a benefit. You can beat your competitors. “It will distinguish your brand from other competitors”.

Yes, you can look different from your brand’s competition like prestige is looking different from all its other competitors and it is doing its branding more accurately and properly. They are grabbing more customers with it. While all the other competitors have not done their brand registry, Prestige did its brand registry and now it’s getting lots and lots of benefits from it and making more sales in the company.

 Well, if you also wish to do all this then you have to do a brand registry mandatorily, it is free of cost and it is also the best strategy in bringing you up on amazon.

Okay, friends.

Now look, A+ content is available everywhere. Flipkart has different A+ content. As we are talking about Amazon, that’s why I showed amazon to you guys but you can also get it on Flipkart and other e-commerce websites. Do have a look once.

For this module, the example that I have taken was amazon. We talked all about how to do A+ cataloguing on amazon.

But still, if you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

No matter which city, country or region you are from. Just ask us in any language and we promise to answer.

So, See you there with the next topic at the next session.

Thank you very much. Happy learning.

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