Understanding Digital Marketing & Social Media Platforms

Timing of Lecture

15.26 minutes

Hello Everyone! Welcome to Learnvern!

In the previous topic, we have seen the basic introduction of Facebook marketing.

As I told you earlier, before learning Facebook marketing, we will learn about social media marketing first. And before learning about social media marketing, we will see “what is digital marketing?” We will learn Part by 'Part.

First of all We will learn “ what is digital marketing”?

“the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”

Digital marketing means, if you are using your mobile or, desktop or, laptop or, macbook or smartphones or tablets or any other electronic platforms, and selling your products by using those electronic platforms, then it is called digital marketing.

Nowadays everyone is doing digital marketing.

But, people often don't understand the meaning of it, why? I will tell you now…..

suppose you are using Instagram and let's say you have any business. any kind of business, whether it is related to your father or any relative.

Let's say we assume that your cousin is running a business of Food and he is selling Pizza. OK!

Now what you are doing, you are putting Pizza related posts on your Instagram stories which are shared by your cousin on social media, and you are also tagging him.

It is a very basic thing and you don’t need to learn anything to do that. If you are doing this, it simply means you are doing digital marketing.

Why is it digital marketing? let's say if you have 1000 or 100 followers on your Instagram, now your followers will see your stories and they will call a pizza vendor for inquiries, it simply means that you are doing digital marketing.

But now we will see digital marketing in advanced form. We will see how to do digital marketing on Facebook.

If I talk about digital marketing, then there are different kinds of modules, the first one is branding.

Let me tell you what branding is? Let's say there is a brand “Apple” and it has a very good reputation and its brand value has been already created for Apple.

Now if I say which smartphone is best, then you will automatically say that “it's apple”. Because it's branding is already done.

Suppose if I ask which smartphone brand is cheapest? then you will say, “MI”, “real me”. These all are the cheapest brands.

Next we will learn about social media marketing. After that it is content marketing.

Most people have myths regarding content marketing. They think that whatever is in the form of text, can be called content. But this is totally wrong. Content marketing is divided into four parts.

First part is the text. Whatever you see in the form of text, that is also called content. And people think that only text has to be there in the content marketing. That is wrong. There are different forms as well, which I will tell you.

Second part is the image. The image you are seeing here, that is also called content marketing.

Third part is a video. Nowadays video marketing is in the trend. Suppose I'm selling a watch. And I create a video through my smartphone, it is like “ HEY GUYS, the watch that you see here costs only one thousand bucks.

Although, this is a fast track watch and its original price is ₹4000, You can get it only for 1000/- since today is the last day of the Diwali sales. Tomorrow is Diwali and that's why it is available at such a discounted price of Just 1000 Rupees . If you want this watch, then click on the link given below and purchase it from there”

So what I did here, I created the content instantly. There are not so many requirements in social media. you just need to create a video and do a little bit of editing and sell your product. I have shown you practically how to do this.

You can sell your product through this smartphone. These are all part of content marketing.

That video which I made, that was a part of content marketing.

What three parts I said. First one is Text then image and then video.

Now you will say, Sir you have told us there are four parts. Now, what is the 4th part?

You think a little bit. You might be thinking that everything is covered here then what could be pending?

You can imagine.. I'm teaching you about the Facebook course- think from that perspective. You will find your 4th answer there! Think a little bit.

I will tell you how you can think about that. Suppose if I show you anything in the form of text then it is text marketing. If you see something in the form of an image then it is an image content.

If you are watching my video, then it is video content. Now think what is it, that is left to be the 4th thing.

The fourth thing is Audio, If I am speaking then my voice is captured in the form of an audio which would be our fourth form. Audio content is emerging very much and our audio marketing is going to grow rapidly in the near future.

The best example of audio content is “clubhouse”. The Clubhouse is working very nicely. Then comes the podcast. These all are forms of content.

Now, what do you have to do ? you have to make sure that your business should be in these Four forms. If you're doing it correctly means you are working in your content marketing in the right manner.

After that, comes email marketing. You have seen bulk emails. Like I show you practically, you can see my mail here.

Let's say, I go to the promotion section. You can see here, I received an email from “Upgrad”.

Here it is written that “exclusive access to our job portal” and here it is applied now. Now what are they doing with me? They are doing email marketing.

This company “Upgrad” has sent their mail in bulk and showed their product to me.

Let's say I show you more.

“TubeBuddy”

I also received mail from TubeBuddy to use their tools and they will provide me a discount.

You will find most of the mail like this, you are getting 40% discount or there is buy one get one free or you have early access or you will get discount for the first 30 days.

For example, I will show you more.

See here, I received an email from Santosh. “things you must do after incorporation of clever mind media technologies private limited.”

This is their digital marketing agency and he also explained here, in the first year these fees will be applicable to you and he also talked about discounts.

This is also a part of email marketing.

People use different kinds of tools for bulk emails.

We already discussed video production. We are creating a video and uploading it.

We create videos and it is not updated directly on the website. First we create a video and after that our team works on that and checks whether there is any requirement of re-recording or not.

After that, it goes for editing. Once editing is done then again we recheck the whole video, whether the video is up to mark or not. And after doing all of these procedures the uploading team finally uploads the video.

Video production is a very big thing and there are lots of requirements for a video editing team.

After that it comes to SEO.

SEO is my course. “search engine optimization” from beginner to advanced.

You can see that course as well, I covered that in very detail.

Still, I’ll tell you about that here, What is SEO? Ranking of websites on google is called SEO.

After that, Website Design. As you already know, after the development of the Website, we sell the same and we also do the marketing, that is a part of digital marketing.

After that, comes application development. It is similar to website development.

After that, it comes SEM. SEM means “search engine marketing”.

You learned about SEO, which is organic and free.

If I talk about “SEM”, “SEM” is paid and we have to invest some amount and then after we run ads through that amount. Likewise, Facebook ads, Google ads. This is all our paid marketing.

All of these are part of digital marketing.

I gave you the introduction, so that you will be aware about what part comes under digital marketing.

But our part is social media. OK!

We are learning about social media.

Right now we are going to learn about social media platforms.

OK!

First one is Facebook.

What will we see on Facebook? First we will see the target, where I will talk about the age group and what kind of audience there is along with what their target audience is.

Means we will talk about, what is their target audience for that application and what kind of people use that application.

After that we will see, what is their purpose or objective.

Like this we will learn about different aspects of Facebook.

First of all we shall learn about Facebook.

If I talk about Facebook, you will find our target audience age group in the range of 18 to 50-60. Nowadays, it is basically used for organic. It is also used for paid agencies which run ads and earn money through that. Business groups mostly run ads through ads managers.

Ads manager means, you can run your ads here within 100 Rs. Running ads here is very cheap.

On Facebook, there are Facebook groups. We will learn about what facilities are available on Facebook.

If I talk about the target audience, it belongs to the age group of 80 to 50 or 60.

This is a perfect platform, where you will find every kind of target audience.

Now, we will talk about Instagram.

Instagram is mainly used for fun and entertainment. When you watch reels, what are reels? Reels are also part of entertainment.

There are various uses of reels, where you can share your knowledge as well.

On reels, there are good chances of getting viral. if you post any video on reels, it gets millions of views.

If I talk about their target audience, it mainly belongs to the 18 to 40 age group.

If you want to target youngsters, then Instagram is the best platform.

In the early days, people used to believe that only youngsters were available on Instagram.

But nowadays people around the 40 age group are also active & connecting over there.

Twitter is mainly for political items. You will mostly find people related to politics. Twitter is mostly famous for viral news and trending hashtags.

Furthermore, Pinterest it's a kind of platform, which is mainly used by creative people.

If I talk about creative people, like interior designers or you want to do painting on your wall or want to do something creative there then you can simply search there and choose accordingly.

Suppose you are a fashion Blogger and you want to lead in the fashion industry or you want to become a fashion model, then you can see fashion models there.

You can see lots of items on Pinterest, it may be creative items or images or anything like that.

After that comes LinkedIn, which is my personal favorite.

LinkedIn is known as a business to business platform (B2B). If you want to connect with professional people then Linkedin is the best place for you.

If you want to hire people for your agency or your business then you can hire those professionals through LinkedIn.

And if I talk about more than being active on LinkedIn, you can acquire your clients because it is especially known for its B2B platform. This was about LinkedIn.

then if we talk about the clubhouse. nowadays it is very emerging.

This is an audio platform. Their audience creates rooms here. Let's say you open a clubhouse, then what happened there. You can meet different kinds of people there and you can't talk to them. You cannot talk to them through video or virtually, you have to talk to them only through the audio.

I will show you an example.

suppose that this is a room and there are David, Alexis, Cyan and different kinds of people there who are talking to each other. He is a moderator.

Same things are here.

You can see different kinds of groups here.

You can add yourself in any group and talk to different people.

You can see here like that, different kinds of people are here.

Clubhouse simply means, it is an audio platform and people join it to talk with different kinds of people. This is a social media platform.

If I talk about this Discord, then on Discord you can build your community and you can sell your product there.

After that comes YouTube and all of you are already aware about that. You can watch different kinds of videos on YouTube.

After that it is telegram and WhatsApp.

These all social media platforms are very much useful.

You can search about these on the Internet but our main thing is “Facebook marketing”.

In the coming future, we will launch new courses related to all these social media platforms.

But currently you have to focus on “Facebook marketing”.

These all are part of social media platforms, where you can work.

If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

Our next topic will be about the “Facebook business model”.

We will try to understand the Facebook business model there and how it works. we will understand that from the basics.

That topic will be very much useful for you.

Till then, Friends thank you so much!